Current location - Recipe Complete Network - Catering industry - What color do corporate flags usually choose?
What color do corporate flags usually choose?
Some common corporate flags are dark blue, sapphire blue, navy blue, sky blue, light blue, rhubarb, orange yellow, light yellow, golden yellow, national flag red, purple red, plum red, pink, dark green, green and grass green. The favorite color of the world's top 500 enterprises is blue, with 272 enterprises, accounting for 54.4%; Followed by red, * * * has 199, accounting for 39.8%.

1. Companies that use blue as the main color of the logo are: Wal-Mart, Carrefour, Volkswagen, Unilever, Samsung, Ford, IBM, Procter & Gamble, Panasonic, General Motors, Philips, etc. Companies with red as the main color of LOGO include McDonald's, Costco, Coca-Cola, Mitsubishi, Canon, Auchan, Lotte, Honeywell, Kia, Bosch, Huawei and Vodafone.

2. logo of Internet companies also prefer blue and red, such as LinkedIn, Facebook, Twitter, Dell, Skype, PayPal, etc. (mostly in the technology industry); Red owns Netflix, YouTube, Pinterest, Adobe, TED, BBC, CNN and other brands (mostly in the entertainment media industry).

3. In color psychology, blue represents calmness, rationality, safety and reliability, so companies engaged in banking, automobiles, electrical appliances and insurance industries all prefer blue; Red represents enthusiasm, vigor, enthusiasm, enthusiasm, so companies engaged in supermarket chains, entertainment, media, culture and other industries all prefer red, and research shows that red is the color that can arouse people's appetite most, and blue is the color that can hardly arouse people's appetite (think about which one you want to eat, Redmi or blue rice), so food industries, such as KFC and McDonald's, all choose red as the main tone. So generally speaking, blue and red are the safest, most popular and less attractive colors, which are more reliable for enterprises.

: Logo information of related enterprises

1. Most enterprises will erect three or more flagpoles in front of office buildings or factories, and the national flag, enterprise flag or foreign flag will be hung on the flagpoles. The enterprise flag is the symbol of the enterprise, and the flag surface is generally the symbol color of the enterprise. The national flag usually has the name or logo of the enterprise, and it must be lower than the national flag when hanging. The enterprise flag contains the temperament of the enterprise, shows the cultural concept of the enterprise, embodies the spiritual outlook of the enterprise, and shows the personality characteristics of the enterprise, which is of great significance to an enterprise.

2. Every enterprise has its own LOGO. When designing the LOGO, the designer will make a LOGO implementation manual for the enterprise to standardize the correct use of the corporate LOGO, including the color and proportion of the corporate flag. For example, the flag of Volkswagen Enterprise Division stipulates in their VI that the color of the flag must be gray characters on a white background, and it must be printed in strict accordance with the standard of gray characters on a white background.

3. Foreign trade enterprises can fly the national flag of China, the national flag of our company, the national flag of foreign countries or Hong Kong and Macao, and the regional flag; You can also hang flags on both sides, and the flags on both sides can be designed the same or different. Common colors are white background, red background, blue background, gold background and yellow background. The color can be customized, and the shape is rectangular! The aspect ratio is 3:2, and the size of the flag depends on the height of your flagpole. Normal is the No.3 flag (1920 *1280mm); No.2 flag (2400 *1600 mm); Flag No.1 (2880 *1920mm)