To write a copy, you must use the SCQA tool: list the situation. Here, you are required to associate the product with the user's usage scenario and find out a usage scenario that you intend to focus on. For example, one of the main scenes of a translation is to quickly complete the document translation task temporarily assigned by the boss. Find the complications. Here, you are required to find out the default options for users to complete tasks in the above scenarios, and compare your products with the default options to find out the differentiated advantages. For example, Liangbaikai of Jinmailang, by focusing on the values of "drinking boiled water is healthier", is different from the traditional mineral water category and finds the cognitive advantage under this category. Confirm the problem. Here, you are required to determine the problems that need to be solved in the marketing objectives according to the above differentiation advantages, so as to get the strategies to achieve the marketing objectives. For example, Shenzhou special car finds out its weakness under the advantage of Didi, and takes this as its marketing goal, and adopts a "safe and reliable" marketing strategy in advertising communication strategy. Give an answer. Here, you are required to incite the psychological pain points of users and write the final copy according to the above marketing objectives. For example, in this year's new series of advertising copy, Ant Financial expressed the real life and work difficulties of small and medium-sized business owners, white-collar workers, farmers, teachers, college students and other groups, and finally touched users' psychology with the emotions of joy, success and wishes of the protagonist. "Create an original article every day to teach you to do marketing", and pay attention to WeChat official account "Marketing Flight"