Shanghai Xinghualou (Group) Co., Ltd., one of the top ten brands of catering, was founded in 1851, formerly known as Tanhualou, a time-honored brand in China and an old trademark in Shanghai. Xinghualou, a famous Cantonese cuisine expert at home and abroad, was founded in 1851.

In 1948, it was reported that it had advertised to celebrate the 97th anniversary of the foundation of Xinghualou and issued preferential gift certificates.

According to the photos and materials kept by the municipal library, it is verified that the Xinghualou was indeed founded in 1851.

Formerly known as "Flower Exploration Building", it was founded by a Cantonese "Shengzai". At that time, there was only one snack shop with a facade, which sold Cantonese desserts and porridge.

although it is a small business, the business is good.

Later, Fuzhou Road became a more prosperous road, which was occupied by Cantonese people named Hong Jiru and Chen Shengfang.

in the early days, it was expanded into an old-fashioned building with a facade like a "silver building" with a Cantonese flavor.

At that time, more and more Cantonese businessmen came to Shanghai to operate, and a large number of inn warehouses were opened. The manager of the flower shop at that time was named "Ou", and he was not a businessman himself. He worked for a while, and because he wanted to expand his business, everyone recommended Li Jinhai, the famous chef who specializes in Cantonese cuisine, as the manager.

Li is ambitious after taking office. Seeing that serving snacks can no longer meet the needs of business communication and entertainment, he proposes to increase business such as banquets.

To this end, Li Jinhai raised funds to set up "Tanhualou Co., Ltd.".

in p>1927, the original site was turned into a four-story hotel with seven facades and steel-reinforced concrete structure.

There is a snack restaurant and a take-away counter on the pavement, which serves Guangdong local products.

On the second and third floors, there are five restaurants.

The "Boat Hall" was specially built on the fourth floor, where celebrities' calligraphy and paintings were hung. The interior was decorated according to the full set of mahogany furniture that Wu Tiecheng, the mayor of the Kuomintang, loved at that time, and some antique colored glazed porcelain products were specially made in Jingdezhen, making the restaurant quaint and elegant, serving the rich businessmen and dignitaries.

since then, the apricot blossom building has attracted a large number of industrial and commercial circles, military and political figures, and gained great fame, thriving business and increasing reputation.

besides serving authentic cantonese cuisine, we also run European and American cuisines.

Speaking of the origin of the name of "Xinghualou", there is also a saying.

Although the newly-opened Flower Exploration Building has a good business, it is not well-known.

There is a Su Jun (Su Baohua) who teaches in a middle school. He is both an old customer of this store and an old friend of the hotel operator.

This person suggested to the manager that after the expansion, business will be good, and a nickname should be given.

The boss listened to what he wanted, so he asked Su Jun to give his opinion.

This Mr. Su quoted Du Mu, a poet in the Tang Dynasty, as saying, "It rains a lot during the Qingming Festival, and passers-by want to kill their souls.

Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village.

"as the basis, it is suggested to use" Xinghua ".The boss was very happy after listening to it. He thought the name was elegant and loud, so he changed the" Flower Exploration Building "to" Xinghualou ".

In p>1931, Zhu Ruzhen (Cantonese), the top scholar in the late Qing Dynasty, also wrote a signboard for the Xinghualou.

The font is delicate and beautiful, and it is hung in the center of the shop on the ground floor. This signboard has survived all the storms.

The signboard of "Xinghualou" was written in "Meng Dong in Geng Wu", with two seals: Zhu Ruzhen's Seal and Jia Chen's Second Eye.

there's one more thing about Zhu ruzhen.

Zhu Ruzhen ranked first in the imperial examination, but when she published the list, she became the second. Why? It turned out that Zhu had committed "two taboos".

First, the surname Zhu had a "connection" with the Ming Dynasty, and at that time, the forces of restoring the Ming Dynasty rose, which was a no-no; Secondly, Zhu was from Guangdong, and there were too many busy streets in Guangdong and Guangxi, and he was "connected" again, so he was replaced by the Qing court.

After the renovation, although the name of the store of Xinghualou was changed, some calligraphy and paintings of the original store were still preserved.

A typical woodcut about one meter and sixty square meters is called "Flower Exploration Map", which depicts the top scholar exploring flowers, with a vivid second place and riding a horse to explore flowers.

There is a couplet on the two sides of the woodcut. "A long sword with a glass of wine, a tall building is deep in Wan Li.

"At that time, celebrities also came to congratulate him. Zhang Taiyan presented a couplet" The secret juice can quench the thirst of the road, and the river fish can relieve the sorrow of the great king ".The horizontal approval was to give Su Baohua, the starting point of the Xinghua Tower, a" dancing statue ",and Yu Renyou, a veteran of the Kuomintang, presented the couplet with the words" Poetry conveys the meaning of painting, and the sound of books is carried on the boat "

At that time, these calligraphy and paintings were decorated in the lobby, shops and stairs respectively, and they were still preserved until before, but they were hit by ""and were smashed as four old ones.

In the 1931s, the business of Xinghua Tower was booming, and Li Jinhai wanted to make great achievements. He also opened the "Xinghua Tower" as a branch at the intersection of Hubei Road and Hankou. At that time, the Xinghua Tower was a three-opening facade building, and the business was good at first, but later it was sold out for various reasons.

At that time, the fame of Xinghua Building became more and more famous.

In order to expand its influence, advertisements have been made on the facade. The exterior wall is carved with cement round edges, and the interior is written with wood. The scarlet lacquer scribbles "Skillfully preparing European and American cuisine, specially hosting China banquet".

The characteristics and business scope of the restaurant are marked with gold letters in black glass under the eaves of each floor: the big man banquet, fried pork, duck, seafood, casual snacks, Guangdong wonton, arranged banquet and European and American dishes are hung on the ground floor.

hanging on the second floor: dragon and phoenix cakes, refined biscuits, seasonal snacks, fresh fruits in four seasons, canned food, Chinese and western wines, and two kinds of seafood.

the signboard on the third floor is: there is a gorgeous auditorium in this building, which specializes in wedding banquets, refined cakes and peaches, and official gifts.

the characteristics of the restaurant's business projects are obvious to customers on the street.

The 1931s and 1941s were the most prosperous times for the business of Xinghualou.

At that time, the most famous ones were Cantonese cuisine, zongzi, preserved meat, dragon and phoenix cakes and so on.

Moon cakes are not well known. At that time, Wu Tiecheng, the mayor of Shanghai, the Kuomintang, was partial to eating Cantonese food in Xinghualou. He himself was a Cantonese and became a frequent visitor to Xinghualou.

whenever Wu wants to hold a banquet, it must be placed in the Xinghua Tower. At that time, Wu hosted political dignitaries and celebrities. At that time, Li Zongren, Wang Jingwei, Sun Ke, Chen Gongbo, Huang Jinrong, Du Yuesheng, Zhu Jiehua (Minister of Education), Huang Chonghui (Minister of Foreign Affairs), Yu Hung chun, secretary-general of the municipal government and Chen Xianfu, bankers, were also frequent visitors to the Xinghua Tower.

apricot blossom building in Wu Tiecheng should be located in the "boat hall" on the fourth floor.

Later in Tang Enbo, banquets at the Xinghua Building were held on the fourth floor.

The boss also expanded his business scope, and went out to cook, serve, deliver food and later company food.

During the Anti-Japanese War, the meals of a large number of employees of foreign companies, such as Mitsubishi Corporation and Dongqiao Foreign Company, were almost entirely covered in Xinghualou.

Speaking of mooncakes in Xinghualou, it is now a household name.

But in the 1921s, Xinghualou was not famous when it started mooncakes.

At that time, the famous Cantonese mooncakes in Shanghai were Guanshengyuan and Tao Tao Restaurant.

Li Jinhai, manager of Xinghualou, aimed at the moon cakes of the most famous Tao Tao Restaurant. Tao Tao Restaurant was located in Sichuan North Road. At that time, the moon cakes of Xinghualou were not well sold. On the one hand, Li Jinhai stepped up research on the technology and improved the quality. On the other hand, he temporarily rented a facade opposite Tao Tao Restaurant, picked up colorful flags, invited the drummers and hired the beautiful ones to sing against Tao Tao Restaurant.

The first year ended in failure. In the second year, we rallied, improved the quality, worked hard, and continued to sing against Taiwan. As a result, the Xinghualou moon cake finally became a hit.

In the future, the technology of Xinghualou moon cake was continuously improved, and it was unique from the selection of materials and established a brand in the hearts of the citizens.

The mooncakes in Xinghualou are exquisite in materials, beautiful in appearance, golden in color, rich in oil and water, thin in skin and rich in stuffing, crisp and delicious.

There are many kinds of moon cakes, such as lotus seed paste, coconut paste, sausage, passion fruit, bean paste, sesame paste, the Goddess Chang'e flying to the moon, Phoenix Moon Festival, Shuanglong Panyue, San Tan Yin Yue, Moon Palace Box and so on.

since then, the mooncake of Xinghualou has become famous in Shanghai and has become a must-have gift for Mid-Autumn Festival.

After liberation, the Xinghua Building has been renovated several times, making the building from the original four floors to the present five floors.

One hundred tables can be served at a time, and thousands of people can eat at the same time. It is equipped with exquisite private rooms and central air conditioning, with more perfect equipment and exquisite decoration.

the dishes are well received by Chinese and foreign customers because of their fine selection of materials, delicious taste, light and delicious taste, and strong Cantonese flavor.

Chen Yi, the first mayor of Shanghai, once came to the Xinghualou for dinner, and so did American Senator Edward Kennedy and his family.

Hong Kong, Macao, Taiwan compatriots and overseas Chinese returned to the mainland and made a special trip to find the apricot blossom house for dinner.

Now the famous dishes in Xinghualou are: barbecued pork in open hearth, shrimp with Xishi, beef with oyster sauce, fish rotted with spiced sauce, long pomfret soaked in oil, snake banquet and snake soup, etc.

After Wang Daohan, the former mayor, came to the store to eat, he left the words "All the talents are ready".

In the long 141-year history, the employees of Xinghua Building have changed generations, but the traditional features are still passed down from generation to generation. They cherish this golden signboard very much and will continue to make great contributions to the catering industry in China.

product category: zongzi, cakes, bread and cakes, instant food/freezing, catering, food and tea specialties, Chinese food/dinner banquets, mooncake snacks, Shanghai brand concept: inherit for a hundred years, and continue for another hundred years! Brand birthplace: Shanghai Chairman: Wang Dong Tel: 121-63553777 Brand establishment year: 1851