Definition of tourism planning

Tourism planning is a series of methods and behaviors of positioning planning, product planning and marketing planning for tourist cities and scenic spots with unconventional ideas and methods in order to achieve breakthrough development of tourist cities and scenic spots.

Orientation planning of tourism planning

Tourism image positioning planning should do a good job of "three one projects", that is, uniqueness, primacy and oneness. The so-called "only" refers to people without me; The so-called "first" is to be the first in the world; The so-called "single-mindedness" means not to change your image casually. You are not the only one, and you are not the first one, so there is no need for tourists to come. What is the name of Mount Qomolangma, the first and second highest peak in the world? The largest waterfall in Asia is Huangguoshu, which attracts 4 million tourists every year. What's the name of the second largest waterfall? Being the second child is tantamount to failure!

Product planning of tourism planning

Tourism product planning includes two parts: one is innate tourism product, which is "half made in heaven", and the other is acquired tourism product, which is "half made". The key of innate tourism products lies in conceptual packaging planning, that is, USP selling point packaging to attract tourists. The focus of the tourism products the day after tomorrow lies in creative planning, that is, based on the local history, culture and natural environment, creatively create projects owned by people.

Tourism planning and marketing planning

Tourism marketing planning includes: brand image planning, target market planning, marketing channel planning, price system planning, ground promotion planning, air promotion planning, news speculation planning and network planning.

Selling point planning of tourism planning

Tourism selling point planning is USP planning, which includes two conditions: one is that each scenic spot must have a unique selling point, and the other is that this selling point is accepted and welcomed by most people. The selling point is the characteristic that people are willing to spend money. The country's is not the world's, only the world is willing to pay. The characteristics are different, and the selling point is the benefit. People pay benefits, not differences! People buy beautiful hair instead of shampoo; People don't buy cars, they buy speed and face; People don't buy travel, but buy physical and mental happiness!

Advertising planning in tourism planning

Primary market advertising: important cities and provincial capitals around tourist attractions are the main target markets in the early stage of tourist attractions. Advertising methods mainly include detailed display of online advertisements, in-depth explanation of newspaper advertisements and concise appeal of outdoor advertisements.

Secondary market advertisements: economically developed areas in China, Beijing and Tianjin, Pearl River Delta and Yangtze River Delta. Advertising mainly adopts aerial bombing of TV media and ground promotion of travel companies.

Third-level market advertising: South Korea, Japan and other East Asian countries and European and American countries, advertising methods mainly use in-depth promotion of sales areas and infiltration of network links.

Network planning of tourism planning

1, news. Disseminate the dynamics and information of enterprises in the form of news.

2. advertising. Spread in the form of pure advertising.

3, soft text. Spread in prose, poetry, novels, stories and other written forms.

4. pictures. Spread with pictures.

5. Video (audio). Spread by image and sound.

6. Activities or events. Create a theme to spread by planning activities or events.

7. Word of mouth. Spread feelings through personal influence.

What's the difference between tourism planning and tourism planning?

As the name implies, "planning" means "making suggestions", "planning" means "designing according to the planning regulations" and "building" means "designing according to the planning". In the process of tourism development, the order is planning first, then planning and then building. That is, planning guides planning and planning guides construction. Planning without planning guidance is chaotic, and construction without planning guidance is chaotic.

Tourism planning and tourism planning company

Xiong Daxun Planning Organization-China Tourism Ace Planner!

(Top Ten Most Influential Intelligence Institutions in China)

Company status:

In 2006, the first China Think Tank Forum selected the "Top Ten Most Influential Think Tank Institutions in China" as follows: China Economic Research Center of Peking University, China Academy of Sciences-Tsinghua University National Situation Research Center, and Xiong Daxun Planning Organization. ......

Xiong Daxun:

* Top of the top ten planners in China, holder of the "Golden Key", the highest prize in planning.

* was awarded the title of "China Planning New Generation Head" by the 3rd China Planning Conference.

* Top Ten Planning Experts in China Planning for 20 Years

* The scenery report "The First Person in China Urban and Tourism Planning".

* Yangcheng Evening News reported that "China is the representative of the third-stage planning".

* Operation newspaper: "Pioneer of business model planning in China"; "The China Plan is progressing smoothly."

* "New marketing. City Yellow Pages reported: "The first geek in China planning field"

* Planning Dali and Zunyi won the "China Planning Gold Award"

* Books "Boxing Planning, Kicking Advertisement" and "Jiang Shan Jin Ji"

Planning concept: I made a surprise move, and you made a miracle!

Successful planning of China tourism trump cards: Dali, Shangri-La, Nujiang, Kunming, Zunyi, Jinggangshan, Nanyue Hengshan and Shiping County for half a year has been called "Shiping Phenomenon" by the Yunnan provincial government! Planning Jiangchuan, Yao 'an and other counties and cities

Planning results:

First, the city and tourism case:

Planning Dali: The slogan of "Romantic City" was put forward in 2002, which was a watershed. After 2002, the total number of tourists in Dali rose to more than 5 million, almost doubling! Realize an investment of 3.2 billion yuan! This case won the China Planning Gold Award. Yang Hui, deputy mayor of Dali: "Xiong Daxun's planning has injected nuclear power into our thinking."

Planning Shangri-La: After the Great Shangri-La Strategic Planning Report was reported to the State Council, by 2003, Diqing, with an annual finance of only over 50 million yuan, had obtained various financial allocations and loans of 420 million yuan. 2003 and 2004 became the year of town development in Shangri-La County, the airport was expanded twice, the city function was perfect, and the fact that the gateway, center and living room of Shangri-La were formed.

Planning Kunming: The positioning of Kunming International Tourism Festival as "carnival capital" and the planning of "Every day is the Spring Festival" and "Every day is the tourism festival" in Kunming have become the symbolic starting point of the second tourism venture in Yunnan Province.

Planning Hengshan Mountain in Nanyue: Director Cao Shi Gui said excitedly: "There are 5,000 people in Hunan who are thinking about the positioning of Hengshan Mountain every day, and it has been unresolved. I didn't expect you to solve it perfectly just one day after you arrived in Hengshan! "

Planning Jinggangshan: It was called "saving 200 million investment in 20 minutes" by Chairman Dai.

Planning Zunyi: Mu Degui, Mayor of Zunyi City, and Zhang Jiyong, Director of Planning Bureau: "There are many planning masters who have cooperated with us, and many of them are blushing. The only thing that can conquer the boss of the fourth team is Xiong Daxun's plan. In the future, we will invite Tongji University and the Chinese Academy of Sciences to plan according to the plan of the planning organization in Xiong Daxun. "

Planning Shiping: In just half a year, the number of tourists in Shiping County has quadrupled! With "seaweed cavity, cigarette box dance, flower waist dance!" The construction of "China's original ecological hometown of singing and dancing" has formed a "Shiping phenomenon" that has caused a sensation in the national cultural tourism industry. Director of Shiping County Construction Bureau: "Xiong Daxun gave us the positioning of' Mountain River Crystal Stone', which can be used for a thousand years!"

Planning Nujiang River: Director Li of Nujiang Tourism Bureau lamented: "Xiong Daxun was sent by God to plan!"

Planning Jiangchuan: Jiangchuan County leaders commented: "We have been in Jiangchuan for 30 years, so it is better to come to Xiong Daxun for 3 days!" The two directors of the Tourism Bureau and the Cultural Bureau both used "impressive!" Four words to evaluate Xiong Daxun's planning for Jiangchuan.

Planning Yao An: Secretary Yao An: "Xiong Daxun gave us a plan: top in China! Impeccable! "

Li, deputy county magistrate: "Xiong Daxun's planning is too awesome! Plan Yao An to the extreme! "

Planning Suqian: Mayor Miao of Suqian: "I have read Xiong Daxun's planning plan three times in a row! I believe Suqian will be famous at home and abroad because of Xiong Daxun. "

Planning Guiping: Former Director Dong of Guiping Tourism Bureau: "I was shocked to hear Mr. Xiong's planning report. I have been in the Tourism Bureau for eight years and have never heard of such a lofty plan. " Vice Mayor Liu of Guiping City: "I admire Xiong Daxun's talent! I believe that according to his plan, we will soon be able to realize the rapid development of Guiping tourism. "

Planning Wuxi Meili Ancient Capital: Mayor You: "Xiong Daxun's planning for Meili Ancient Capital can only be described as' shocking'."

Planning Mianxian County, Shaanxi Province: Wang Shuji, secretary of the county party committee: "I have been a leader for ten years and read countless plans and planning schemes. None of them can reach my ideological level. Just today, I believe it. If I had known Xiong Daxun ten years earlier, the tourism in Jixian County would not be like this today. Xiong Daxun's planning is so shocking! "

Planning of Ninghai County, Zhejiang Province: Wang Shuji, County Party Committee: "Xiong Daxun's planning scheme is very creative and operational, and I appreciate it very much."