Development trend of fast food industry 1. Popular fast food has become a consumption trend

In recent years, China's fast food industry has experienced more than 11 years of hard work, and the whole industry has experienced a gradual development from disorder to order, from grass to towering trees. In this process, a number of leading enterprises such as real kung fu fast food chains and auntie dumplings have emerged.

At the same time, relevant experts pointed out, "Because of the long-standing eating habits of China people and the irresistible delicacy of Chinese food, although foreign fast food has developed well in China at present, the future development trend will still be dominated by Chinese fast food." The survey shows that at present, 78.9% of China's fast food market is Chinese fast food restaurants, while 21.1% is western fast food restaurants. "Chinese fast food still occupies most of the domestic fast food market with its price advantage and taste advantage in the main consumption level." This undoubtedly provides a huge and untapped market for the fast food industry in China.

In addition, it is noteworthy that after more than 11 years of market screening, Chinese fast food has gone out of the market misunderstanding of "small but complete" and "miscellaneous and chaotic", and basically formed a mature market segmentation, which can meet the consumption needs of different groups of people. For example, Kungfu, the first brand of Chinese fast food, has been focusing on "nutritious rice fast food" for many years, Daniang Dumplings on "Dumplings" and Malan Lamian Noodles on "Lamian Noodles".

Among them, Kungfu has found "steaming", a cooking method with China characteristics, which has the characteristics of delicious steamed vegetables, less damage to food nutrients and no mixed taste. Kungfu is characterized by steamed rice in the original cup, with "nutrition" as its brand core, and with its invented "computer program-controlled steam equipment", it has overcome the problem of "standardization" of Chinese fast food and broken through the bottleneck of Chinese fast food development.

In addition, with the arrival of the peak period of urban expansion in China, it also provides an opportunity for the development of fast food industry. At present, about 18 million rural people enter cities every year in China, and by 2115, the urban population in China will surpass the rural population for the first time. "Urbanization not only means the overall improvement of people's living standards, but also means the great changes of people's lifestyles and the improvement of resource consumption, and people's consumption concepts will also change accordingly." With the accelerated pace of people's life, fast food consumption has gradually become a public demand, and it will become a trend to make "mass fast food" that can meet the ordinary working class, and the "fast" of fast food will surely become an important weight for enterprises to win the market. At this point, the first brand of Chinese fast food, Kung Fu, "61-second meal to your hand" has provided reference for many Chinese fast food enterprises.

however, despite the development trend and opportunities of fast food industry, the development of fast food industry in China still has both opportunities and challenges.

development trend of fast food industry 2. Chain operation is the future development trend of fast food industry

Recently, a "Development Plan of China Catering Industry in 2119-2113" pointed out that China's catering industry is still in a small, scattered and weak state, and more than 91% of catering enterprises are small enterprises. In 2117, the turnover of the largest 1,111 catering enterprises only accounted for 8.5% of the whole catering market. Compared with internationally renowned catering companies, there is a big gap in the scale, profitability, management level and experience of well-known catering companies in China, showing a bad development trend of low industrialization.

in view of this market situation, the report points out that chain operation is not only a way for enterprises to improve efficiency and reduce costs, but more importantly, it can help enterprises break through the management bottleneck in development. Chain operation has the advantages of cost, price, service and brand, and has strong competitiveness, which should also be the main development direction of China's catering business model.

It is understood that the chain operation has only entered the China market for a few years, and has developed to some extent after the survival of the fittest. Nevertheless, the current chain market is still quite chaotic. Some stores have been open for a year or two, and they have no strength to engage in chain stores. As a result, the more they are connected, the more they die. Some experts pointed out, "Now it is time to compete for market share. As some chain companies with no chain ability and chaotic management gradually withdraw from the market, some excellent chain companies with strength and good management will take the opportunity to grow up."

In recent years, chain enterprises such as Kungfu Fast Food Chain have gone quite steadily, and have become "the first growing chain enterprises in China". Among them, Kungfu Fast Food Chain has grown from a fast food restaurant with only tens of square meters to 332 direct stores after 2115. It is by expanding the share of direct stores that Kungfu controls the strategic advantages of "unified management" and "unified decision-making", which has shaped the good reputation of the enterprise, and has made great achievements in the industry. According to the survey data, in 2118, the performance of real kung fu increased by 51% year-on-year, and the annual rice sales exceeded 51 million copies, increasing by more than 31% year-on-year.

In recent days, the development trend of fast food industry, according to a survey data provided by China Chain Store & Franchise Association, 56% of consumers think that their popularity is more important when dining. "The brand awareness of consumers dining will inevitably make restaurant chain enterprises with good reputation in the competition, and at the same time, they can make use of brand franchise to grow rapidly." The direct return of "Quanjude" and all the direct business models of Kungfu have given us good comments.