In order to ensure the smooth running of the event, it is essential to formulate the event program in advance, which is a written plan for arranging the purpose, requirements, methods, approaches, progress and other aspects of the event. Excellent activity program have some characteristics? The following is my collection of 2022 catering Valentine's Day event theme planning program sample (selected 5), welcome to learn and reference, I hope to help you.
2022 Catering Valentine's Day event theme planning program 1First, the theme of the event:
Go to the garden to witness your love and mine
Second, the content of the event:
February 14th 17:30 to 21:00
Golden Golden Fate Package 758 yuan: couple candlelight dinner + love movie + love tokens (true love jade pendant a pair, a pair of large couple dolls) sweet room (single room) 1 room / night + the next day at noon buffet for two people + exquisite mini-cake a + studio free shooting coupon a value of 388 yuan.
Perfect life couple package 588 yuan: couple candlelight dinner + love movie + love tokens (true love jade pendant a pair of couples doll a pair of) sweet guest room (single room) 1 room / night + studio free shooting coupon a value of 388 yuan.
Love package 288 yuan: couple candlelight dinner + love movie + love tokens (true love jade pendant a pair of couple dolls) + studio free shooting coupon worth 388 yuan.
Couple KTV box (small box) package price of 520 yuan, including tea service / medium fruit plate / melon seeds two, two snacks, a popcorn, a chocolate, a couple of dolls a pair of guest room coupon face value of 50 yuan a coupon to stay with the coupon can be enjoyed for 258 yuan / room / night, only the day is valid.
Third, food and beverage promotions:
Where the couple in the hotel dining area consumption of up to 520 yuan or more (including 520 yuan), are given a pair of couples dolls, roses a rose, studio free shooting coupon worth 388 yuan. During the meal of the day, a fairy will go to each dining area to promote rose bouquets and chocolate gift boxes/couple dolls (big ones).
Four, the activities of the cost budget
Couple dolls large 20 80160010 used to sell
Hotel business gifts 200
from the Chinese New Year gifts
Jade pendant
50 pairs of 40200
Roses 11 sticks 8 bunches of 80640 used to sell
Chocolate gift box 20 boxes 501000 used to sell
Taizhou Evening News one-fourth page 150005000 used to publicize and promote the event
Total
8400
V. Activity Plan
1. Before January 27th, the lobby notice board, the hotel front square billboards, SMS design and other work;
2, before February 1st to complete the offer with Taizhou Evening News and publicity content to confirm and sign the contract;
3, Food and Beverage Department:
Before January 25th to complete the activities of the various packages of the menu arrangements and notify the Ministry of Marketing, in order to publicize the work;
2022 catering Valentine's Day event theme planning program 2
First, the background of the event
February 14th Valentine's Day is coming, for consumers to create a both romantic and warm holiday, is every hotel is working hard. According to our hotel's own business characteristics, according to the consumption habits of regular consumers familiar guests. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
xx Hotel Valentine's Day (heavenly good fortune, love Tianyuan)
Third, the time of the event
February 14, 20xx
Fourth, the event location
Main location: Champs Island Western Restaurant (hotel sixth floor)
Secondary location: guest rooms
V. Activity Methods
1, through the romantic scene decoration, for consumers to create a cozy, charming love temple;
2, placing "Valentine's message card" for couples to write love vows on it
3, the guest room set up "pink couple suite", cleverly arranged, and give roses, chocolates, champagne
Six, atmosphere
1, the periphery of a truss for publicity and advertising
2, the lobby electronic screen, LED screen scrolling about the content of the event
3, the first floor, the sixth floor, each put a small display
4, the restaurant on the sixth floor, each table set up a candlestick, a rose
5, the entire restaurant with white tablecloths, White chairs, plums, Shaman decorate the entire restaurant
6, the bar set a bunch of flowers (lilies, calla lilies)
7, the entrance to the Western-style restaurant to build an arch flower column
8, colorful lamps and Shaman set up the scene with pink balloons
9, the scene of the photographer (Polaroid 20 yuan / Zhang)
10, the dining table set up a Champagne tower
11, specifically set up a dining table to put a large cake on the dining tableseven, advertising methods
1, leaflets: 1000 (guest rooms, the business mouth)
2, SMS release: 1300 yuan (20,000)
3, the internal advertisement release: (electronic screen, Saming) TV station subtitle scrolling frequency, including spray painting)
4, advertising text:
A, heavenly good fortune, love Tianyuan. (Ad words)
B, spring letter bloom, rose blossom, love comes, your story begins; Valentine's Day is here, in Tianyuan Hotel to prepare a cherished gift, and then tenderly carry your she or he, just in this romantic day began to meet. (SMS)
Eight, the activities of the arrangement
1, Marketing Department: February 10 before the launch of the campaign ads
2, other departments before February 10 combined with the marketing plan, the development of Valentine's Day activities in detail
3, the restaurant guest rooms in February 13 to do a good job of creating the atmosphere of Valentine's Day
4, Engineering Department: Combined with the activity plan, do a good job with light, electricity work arrangements and the production of special props.
Tanabata Valentine's Day is coming, in order to promote the hotel business, set up the hotel brand awareness, our department according to the market and the actual hotel, the proposed activities are as follows:
I. Activity time:
August 6
The event name:
"Love Tanabata, meet the stars"
Third, the content of the event
1, "the more beautiful night, Tanabata not alone! "
500 square meters of the hotel's South Plaza carefully arranged, placed a variety of leisure tables and chairs, the square to play a soothing romantic background music, live guests with a room card for free, other customers with tickets to enter the venue. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize worth 5,000 RMB in jewelry. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.
2, rooms:
The day of the event especially launched the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop, two tickets to the show.
3, food and beverage:
Galaxy Restaurant launched
277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a red wine, a rose)
577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set Meal (including a value-added set meal, imported high-grade red wine, a rose) package, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)
Moon Palace Restaurant
On the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a complimentary rose.
Fourth, the implementation of the details
1, please contact the Purchasing Department to buy the activities required gifts (such as: roses, chocolates, red wine, etc.)
2, please Catering Department out of the different sets of menus, the appropriate decoration of the dining table dining space. Please ask the person in charge of the Food and Beverage Department Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3, please inform the financial department of the catering cashier, do a good job of discount offers.
4, please Front Office Department for the step into the casual guest active sales of Tanabata special room, and introduce the relevant content; please room service department to receive the relevant gifts, and according to the activities with the implementation.
5, the planning department design and production of party tickets (raffle tickets), Block 1, Block 2 lobby posters and related publicity.
6, the banquet department to do a good job in advance of the party site layout, and with the planning department, the engineering department of the site decoration.
V. Promotion and publicity
The hotel in-store posters, leaflets.
The hotel's official website and friendly connection website.
The hotel's official website and friendly link website. (One month)
Quarter color page of Dahe Newspaper + 600 words of soft copy.
Fashion magazine hard and soft copy.
Along the street light box film.
Target customers SMS.
Six, the cost of budget
Roses 2 yuan / 500 1000 yuan.
Chocolate 50 yuan 20 boxes of 1000 yuan.
Lollipop 50 yuan 10 500 yuan.
Red wine $150 for 10 bottles 1500 RMB. (Sponsored by the wine merchant)
High-end red wine $300 for 10 bottles of $3000. (Wine merchant sponsorship)
Fine gifts 200 yuan 200 40,000 yuan. (Corporate sponsorship)
Banner / poster 80 yuan.
SMS promotion 0.04 yuan / article 60480 2400 yuan
River show ceremony performance tickets sponsorship. (100 tickets, beyond the replacement)
Jewelry sponsorship.
Small gifts hotel inventory gifts.
Dahe Newspaper, Shangdu Information Port, fashion magazines about 68000. (Full replacement)
Total: 2500 yuan. (excluding replacement)
2022 Catering Valentine's Day event theme planning program 4First, the theme of the event
Passionate bloom times have love
Second, the time of the event
February 13- Area, live microphone in the mall broadcasting room is connected, couples can sing love songs or the form of true love confession, he (she) sang or said the words of his (her) heart. And through the mall radio broadcast instantly. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance (2.14)
February 13, normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to 300). Cash purchases of 200 yuan on that day, plus a box of exquisite chocolates.
Tips: the amount of consumption is not cumulative, a single cash register mechanism ticket (cash purchases of 200 yuan) is limited to send a chocolate, beyond the part of the repeated gift. strong> V. Expenses
1, 2 display boards: 100.00 × 2, 200.00 yuan
2, 2 lintel: 700.00 × 2, 1400.00 yuan
3, print ads: 13920.00 yuan
4, the gift (roses, chocolates) by the Asset Operations Department is responsible for
5, sound costs: 400.00 yuan
6, other miscellaneous expenditures: 1,000.00 yuan
Total: about 19,020.00 yuan (roses and chocolates are not included in the calculation of the cost)
Six, tips
This file activity, vip card The discount function can be used.
2022 Catering Valentine's Day event theme planning program 5First, the background
In our country, the night of the seventh day of the seventh month of the lunar calendar, the weather is warm, the grass and trees, which is commonly known as Valentine's Day, some people call it "Begging for coincidences". Legend has it that on this night every year, it is the time when the Weaving Maiden and the Cowherd meet at the Magpie Bridge in the sky. Legend has it that you can look up and see the Cowherd's niece's meeting in the Milky Way, or you can overhear the pulsating words of love between the two men when they meet in the sky under the melons and fruits shelf. Derived to the present, especially in recent years, lover Valentine's Day has become the contemporary fashion men and women to follow the fashion to express their love for a special holiday, and February 14th Valentine's Day has the same flavor. Lover Valentine's Day is a classic of love that has been passed down in China for thousands of years, and it is the best example of the steadfastness and beauty of love. With the western culture . Invasion, gradually forgotten by the people. But in the ever-changing international environment, a trend of learning Chinese culture has arisen, and many foreigners have begun to celebrate traditional Chinese festivals. Valentine's Day has gradually come into people's sight. On the occasion of this romantic festival, the hotel is organizing a Valentine's Day romantic activities. First: in order to better publicize the traditional Chinese culture, enhance the understanding of young people on the traditional Chinese culture; Second: for the frequent work of the lack of social activities of the single groups to provide a platform for dating; Third: Valentine's Day as an opportunity to close the relationship between the hotel and the new and old customers, to establish the hotel's reputation, enhance the customer's recognition of the hotel, the accumulation of customer sources.
Second, the activities of the preparatory work
The activities of the preparatory work is the whole activity of the first part of the smooth development. Activities to do a good job of preparation, the smooth running of the event has a direct relationship. Solid preparations, is the sensation to be held smoothly, a complete success of the basic guarantee.
(a) to determine the theme and scope of the event
1, the theme of the event: lovers looking for destiny - fated to love you.
2, the object of the activity: so far still single high-paying class, senior white-collar, and then to the middle class of society to further promote. (Age 20-40 years old single people).
3. Activity time: August 6 - 7, 20XX
4. Activity location: Beijing Hotel
5. Registration matters
(1) Registration time until 24:00 on the evening of August 5th.
(2) Registration: You can register in the hotel lobby or on the hotel's official website. Bring their valid documents when registering.
(Note: Age is 20-40 years old single group).
(2) Activity publicity work
1, in the hotel electronic display screen continuously broadcast the "fated to love you" campaign publicity subtitles.
2, August 1 -6 days before the distribution of activity posters, the area set in the office building shopping mall downtown.
3, August 5; Valentine's Day huge publicity posters for its publicity momentum.
4, August 1 - 7 activities during the consumer voucher distribution
5, the pre-event, with major websites and newspapers to publicize the event news.
(C) activity scene layout
1, the restaurant peripheral layout
(1) Lover magpie bridge modeling layout → add restaurant cultural characteristics of the atmosphere
In the hotel at the entrance to the creative design of large-scale Lover magpie bridge door, borrowing the traditional cultural practices of the lovers Xiangqiao will be added to the hotel's `humanistic style and holiday uniqueness. In order to attract the attention of consumers, and invited the local well-known photography organizations to join, for each consumer to leave the most beautiful lover's body.
(2) Cowherd modeling creative layout → create more publicity topics
Combined with the Valentine's Magpie Bridge doorway, the layout of the Cowherd, the Weaver characteristic modeling character modeling, not only from the peripheral environment intuitively increase the style of the Western-style restaurant and culture, but also for the consumers to take photos to provide an opportunity to remember the photographs, to take photos of each other as an effective means of publicity for the hotel's word-of-mouth.
(3) Ancient publicity columns → point out the theme of the event
Abandon the traditional Chinese columns, according to the theme of the Valentine's marketing creative design of the ancient publicity columns, and paste the "Fated to love you" campaign theme slogan, play a role in promoting the event and creating an atmosphere.
2, the hall environment atmosphere
(1) lover Chinese lanterns layout
In the hotel hall and the main aisle set Chinese lanterns, add humanistic tone in the hall.
(2) modeling promotional banner layout
According to the lover marketing theme unified design of promotional banner images and content, and creative modeling orderly layout, used for activity promotion and atmosphere building.
(3) Photography photo pick-up desk modeling arrangement
According to the actual site set up photography photo pick-up desk (initially set as the front desk), the theme of the event modeling arrangement, such as sign-in board, modeling veil, X-racks and so on.
(4) partition stage modeling layout
According to the actual hotel venue for partition planning design, stage creative modeling design, layout.
(5) Light and shadow art equipment layout
According to the actual restaurant site layout activities required on the day of the lighting equipment, light and shadow show equipment.
3, the staircase layout
Walking on the stairs, whether it is from the high and down, or from the bottom and up, often gives a very peculiar feeling, both sides of the very special arrangement, it is easy to give people a sense of being in the integration. The use of warm light purple with a slightly curved staircase, plus a little flowers next to it, just like a happy avenue.