Introduction

China's tourism is resilient and full of vitality. In the ups and downs, tourism consumption presents a new trend: the "micro-vacation" with short time, short journey and strong experience has changed the traditional development pattern of the tourism industry and opened up a new path.

what is "micro-vacation"? Compared with the long-term tourism and holiday mode before the epidemic, micro-holiday takes local as the center and takes short-term leisure vacation on weekends or holidays based on hobbies or certain experiences.

Although outbound travel and domestic long-distance travel are limited at present, they can't stop people's desire to travel. Micro-vacation came into being at the right time. Micro-vacation is not so much a new tourism product as a new way of life.

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rural articles

A fully functional "micro-holiday destination" in the suburbs of the city needs to meet the most basic weekend travel functions: leisure, accommodation, catering and service.

for the basic function of "vacation", we take "accommodation+"as the core, and in the landing form, it can be non-standard accommodation units such as camps or traditional accommodation units such as brand homestays, which can be flexibly allocated according to the land type and the needs of the development subject. Focusing on "accommodation+",we will improve one-stop packages such as eating, living, traveling, shopping and entertainment, covering all the basic needs of tourists on vacation.

the most basic configuration of the "micro-holiday" space is-with the theme leisure landscape of characteristic experience as the core attraction, it is equipped with 11-31 characteristic accommodation units, small-scale ecological parking lots, small-scale public spaces such as cultural and creative shopping shops and characteristic restaurants, mini leisure activities places for families and children, and leisure agriculture and ecological agriculture serving the people living on holiday.

1. Village Companion Mode —— Experience of Ideal Village in Jijiadun

Focus on the customers in the family parent-child market accurately, and create a batch of "small but refined" holiday products:

A small-scale complex with parent-child theme "Green Paradise" (leisure experience) —— consisting of 53,111 outdoor playgrounds, 1311 parent-child cultural centers and 15,111 parent-child theme homestays, including non-parent-child.

a homestay holiday cluster (rural homestay)-the homestays that have now settled in Jijiadun include the original house for reading water, enjoying the wild, not as good as living in leisure, unable to stay, returning to the original place, clearing the house in the stream and the original house plus.

A number of small leisure experience places (leisure experience) and mini public spaces (cultural business)-hand-made wood workshops and Taolu, hand-built boat workshops, and kayak club Harley Club. There are green and delicious tea meals and literary cafes in the public space.

leisure agriculture and ecological agriculture (organic agriculture) for holiday people-a clean natural farm that grows and breeds green and healthy food.

2. Innovative accommodation mode of rural tourism in the distant way-Xinjin experience

Chengdu Xinjin Jiqu Agricultural Expo Park * * * enjoys the farm to create a "two ways and one interest" mode: using the assembled building products in the distant way to revitalize the rural idle land and build a characteristic homestay; Introduce Sviden Group's non-standard accommodation villa product operator "Huanshu" and membership-based B&B booking platform to conduct offline and online professional operation and traffic introduction; Created a platform for sharing e-commerce with specialty products-Tuli. Sell agricultural special products to the whole country. It has extended the agricultural industrial chain and formed a closed loop of rural revitalization industry.

innovative accommodation-in order to increase the utilization of idle land, Tuyuan enjoys the cluster of farmhouses and homestays. Through the green prefabricated buildings, it is novel and unique, with less investment, faster landing, faster operation and faster investment recovery.

supporting agriculture-in terms of landscape, greenhouse gardens, geometric gardens, modeling orchards and other ideas will be made into landmark landscapes and core attractions.

Incorporate CSA citizen farm, rural open dining table, member adoption orchard, organic specialty e-commerce and other operating modes, meet the needs of young research customers and elderly kangyang customers, lengthen the stay time and consumption frequency of customers in the countryside, and make "micro-holiday destination" a rural lifestyle.

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Urban Articles

With the trend of micro-vacation getting worse and worse, it is at the cusp of urban micro-vacation. How can urban commercial real estate seek differentiation "breakthrough" to please consumers and detonate "passenger flow" and realize a new round of rebirth?

1. Create experiential scene space and realize cross-border integration of business

Business+Paradise, Business+Zoo, Business+Theater, Business+Tropical Rainforest, Business+Urban Farm ...

Under the background of experiential, Traditional commercial shopping centers can be superimposed with new and exotic formats such as indoor farms, animal and botanical gardens, insect halls, waterscapes and gardens. Consumers can get close to nature in shopping centers, so that the original ecological and close-up nature "textbooks" are deeply favored by young people and family consumption groups with children.

The introduction of theater into commercial complexes has also become a current trend and hot spot in online celebrity. MEGA, the impression city of Nanxiang, introduced Shanghai's first Mahua FunAge Theater and innovatively invented the concept of "one-day micro-resort", which is expected to become an integrator of regional commerce, culture and tourism.

2. Diversified business philosophy enriches the profit channels of urban businesses

In addition to the traditional retail and catering functions, commercial centers can integrate other related business formats, extend consumption scenarios, and link with other businesses, thus achieving good consumption transformation.

you can earn money from tickets, peripheral derivatives, and experience interactive projects. At the same time, some dead spaces in the original business center also use these formats to create experiential and story-telling consumption scenes to stimulate consumption vitality.

nikko sojourn is committed to building short-distance holiday destinations around first-and second-tier cities. In the future, it will cater to the development needs of "micro-vacation", empower more micro-products and micro-services with cultural tourism, and explore new creative formats of cultural tourism.

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