Kungfu Catering Management Co., Ltd. was founded by the founder Mr. Pan Yuhai in Chang 'an, Dongguan on 1990. Its original name was "168 Steamed Shop". By 2004, after repositioning the company's brand and national business strategy, Ye Maozhong marketing planning agencies officially changed its name to "Real Kung Fu" and created a dynamic Kung Fu dragon figure as a symbol.

The company hopes that customers can feel "real kung fu" while being attracted by fashion stores, and "devote themselves wholeheartedly to the products and services and put kung fu into practice".

Extended data:

Infringe on the symbol of real kung fu;

With the intervention of Li Xiangning, the daughter of a world-famous Kung Fu star, Real Kung Fu Catering Management Co., Ltd., which enjoys a high reputation in South China, is facing trademark infringement charges. If Bruce Lee's daughter successfully defends her rights, the image of suspected Bruce Lee Kung Fu action in the brand logo of real Kung Fu catering will be lost forever.

It is understood that in the United States and many other countries and regions, trademark patents such as Bruce Lee's image and name are owned by Bruce Lee enterprises, Bruce Lee Foundation and Li Xiangning's mother and daughter. Trademarks of American public figures and stars are directly protected by law, but York Sey, special consultant of Bruce Lee enterprises, believes that there is no relevant regulation in China.

Li Xiangning has contacted the Trademark Office of the State Administration for Industry and Commerce, and the reply from the Trademark Office indicated that the development and utilization rights of Bruce Lee and his English name' Bruce Lee' should belong to his heirs. Li Xiangning said that he would set up an office in China to protect the copyright of Bruce Lee's image.

Liu Yujun, a full-time lawyer of Guangdong Anguo Law Firm, said in an interview with the National Business Daily that as far as he knows, Kungfu has applied for the registration of a trademark, but it is still unknown whether it will be approved in the end. He believes that as a descendant of Bruce Lee, Li Xiangning has the right to defend its rights.

Some lawyers believe that it is difficult for Li Xiangning to defend its rights, because it is difficult to identify the image of Bruce Lee as a commodity. However, Liu Yujun said, as long as the photos of Bruce Lee before his death are compared, it is not difficult to confirm from the appearance. In addition, Liu Yujun believes that if it cannot be identified, it can enter the trademark dispute procedure.

Baidu encyclopedia-real kung fu

Phoenix. com-Kungfu is accused of trademark infringement. Bruce Lee's daughter campaigned for rights protection.