Product evaluation. The reason why many companies' new products "miscarry" as soon as they are listed is often related to the inherent defects of the products themselves. Due to inaccurate product positioning or insufficient function, it is often not accepted by channels and consumers after listing, and finally it is tepid or even premature. The correct way is to evaluate your products comprehensively first. Including the following aspects: 1, whether the product can meet the market demand, and whether there is "suspicion" behind closed doors. 2. Whether the positioning of the product is reasonable. What is its strategic mission? Is it an image product, a profit product or a scale-sharing cost product? What is its position or function in the enterprise product group? 3. What is the product's resource matching degree? Are new product promotion and resource allocation in place? Does the channel match? Are the promotion expenses and publicity expenses enough or can they keep up? After reasonable evaluation and verification of the above points, new products will have a foundation and corresponding preparations, which will enable enterprises to make great efforts and make new products catch fire at once. For example, Xianyang Branch of Jinxing Beer Group launched "Wild Rosa roxburghii" fruit beer two years ago. This product is between beer and beverage, which can satisfy more consumers, including the elderly, children, women, drivers, students and other people who were not suitable for drinking beer. In terms of channels, in addition to vigorously promoting in the rural circulation market, it is also displayed and displayed in various urban restaurants, hotels, retail stores, night shows and other channels to maximize the popularity of products. At the same time, it is also vigorously publicized through local media such as TV and newspapers to cultivate and guide the market and consumers. After more than two years of market operation, the product has now occupied about 60% of the local market share and gained a lot.