Clubhouse is translated from English "clubhouse" into "club house". Only when there is a meeting can things happen. Meeting is to establish a high-end communication space for like-minded people. With the development of society and the increase of competition trend, many real estate developers now set up clubs in real estate projects to create more services for owners and increase the selling points of real estate projects. For community clubs, developers will mainly use functions, such as clubs that integrate entertainment, fitness and leisure. There are also pure commercial clubs, such as a club project that China Space is now doing in Guizhou. This project was designed by positioning the layout of the commercial club from the beginning of the building. It is located by the river at the foot of the mountain, which is an excellent place to meet people and gather friends. As a club project, this kind of place is a good place with the right time, the right place and the right people. It will be of great help to future business. This club knows all about fitness, chess and cards, and catering. Outdoor space can also be used to put small drinks. There is also a pier built for fishing by the river. It's right here. You can deeply feel the high quality leisure life hidden in the city.
For developers and other investors, they asked me to do club design. The first thing I have to do is not to talk about design with them, but to communicate with them first, starting with the location and positioning of the project. Although we are not professional in business operation, as a design company focusing on business, we have a high view of many industries, and we will also give him my professional advice. Only when ideas collide and communicate can we deeply understand each other's ideas.
Second, what kind of people the clubhouse meets. This is the positioning problem of investment projects. Often the customer's positioning is also very vague, so we need to guide him and analyze the club's positioning, investment amount and rate of return with him. If we do it blindly, we will encounter a lot of troubles in the design and construction process, which will take up a lot of our time and lead to no time to pick up other projects. I often study the design of commercial space, how to win the hearts of customers and so on. And I will definitely give investors very professional advice. Presumably, the loss-making project is not good for both of us, and we also hope that the customer's project will be successful. From our point of view, what we actually provide to our customers is not only a simple space beautification scheme, but also a space solution from the perspective of investment. Only in this way can a project have a great chance of success.
Third, do investors manage themselves or hire professional management companies to do it? Professional management companies, they have many years of market experience and professionals, so their opinions are relatively professional and can bring more returns to customers. There may be some expenses in the early stage, but the return during the operation period of the project will be more.
The fourth is whether the customer wants to be a century-old shop or want to make money quickly. Although the return on investment is important, don't rush to do something that doesn't conform to market logic. We hope that customers can be a century-old shop from a long-term perspective and do a lot of value-added services for customers. We will help inexperienced investors with brand promotion or marketing. Of course, these are all based on the premise that both sides have * * * knowledge. The high return on investment of customers also means the success of our project design.
The design of the clubhouse does not have to be fashionable and luxurious. It needs to be comfortable, warm, elegant, unique and has a good sense of quality, and can provide quality services for its members. Clubs are usually said to be the second hometown of members, so architectural modeling, interior design, furniture placement and color matching all need to give people a gentle and cordial feeling, without exaggerated artistic modeling. Successful club design is eternal and can be passed down all the time. Successful club design makes members feel at home and makes people linger.
In short, the design of the clubhouse should conform to the market positioning of investors, meet the commercial needs of the market, and correctly guide the members' concept of health and entertainment, so that the clubhouse design can be successful.