Community group buying can be said to be a track with no threshold, and everyone can share a piece of it. For all kinds of businesses, enterprises and entrepreneurs, community group buying is a business opportunity that cannot be missed. Community group buying can be done as follows:

1. Platform purchasing type

The front end sells through WeChat group and applet. After that, the company conducts centralized purchasing in the market through summary, and the sales will be fixed. At last, the head of the group informs and the user picks it up.

this is the earliest and lightest mode, which basically requires no investment, so it is also the best choice for many beginners or small-scale players. There is no need to open a store or stock, and the self-lifting method also saves the logistics link of the last mile, reducing the terminal distribution cost, and only needs to focus on online operation and maintenance.

in this mode, from the purchasing side, the platform needs to pay attention to how to ensure consistent product quality; From the operational point of view, how to improve the loyalty of the head of the delegation is the most important.

2. Store layout

Compared with the former, this model is slightly heavier, and the corresponding cost will also increase. However, in this mode, the supply chain will be supplemented and improved to realize "integration of stores and warehouses". Stores are both retail nodes and storage points.

At the same time, stores can also drain online applets from offline, and online community group buying business will also bring customers and traffic to offline stores, thus realizing online and offline two-way diversion, opening up development space and effectively improving brand awareness.

koala selection, prosperity and optimization based on convenience stores, one-meter fresh life based on community fruit points, and fresh distribution are just such models.

3. Self-built warehousing

This is a "heavyweight" model. In this model, more attention is paid to building a back-end supply chain, which is costly. But the advantages are also obvious: product quality can be effectively guaranteed; User brand recognition is high.

This mode is generally the choice of players who enter the stadium and gain a firm foothold. Once the system is completed, it can bring great advantages and operate efficiently and stably.

Every day's delicious daily shopping together, Suning's Su Xiaotuan, and the Food Enjoyment Club are all platforms of this type.

4. The community recruits the heads of communities (such as mom groups and community groups) as a unit, and the heads organize the group purchase demand of core categories such as fresh food online. Users complete the group purchase in the small program of group purchase on WeChat group, and the group purchase company is responsible for solving the supply chain and unified distribution.

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Precautions

1. Good quality and low price

It can be said that it is a compulsory course for group buying to keep the price lower on the premise of maintaining the quality of goods. For community group buying, it needs to do a good job in supply chain management, and at the same time, it can differentiate marketing and maintain the price advantage by means of out-of-season vegetables and imported fruits.

2. Good experience

A poor shopping experience may push users to competitors. In order to ensure a good customer experience, it is necessary to ensure that there are no problems in every link. In addition to the back-end supply chain, the front-end community group buying applet must also have functions such as management background, LBS positioning, order printing and marketing plug-ins. The head of the group is the most critical link, and the business ability and service awareness of the head can be guaranteed through training.

3. Warm and human

Different from the traditional group buying, the main group members in the community are neighbors in the same community. In the "Thousand Groups War", only by keeping warm and human can we maintain our competitiveness, avoid the collective defection of the head and users, and at the same time safeguard the existing users and realize the initiative of old customers to attract new ones, so as to achieve sustainable and healthy development.