KTV Entertainment Project Business Plan Sample
As society moves forward step by step, the frequency of the use of business plan is on the rise, business plan makes entrepreneurs in the practice of entrepreneurship have chapters to follow. How do we draw up a business plan? The following is my collection of KTV entertainment project business plan sample, for reference only, welcome to read.
A business plan is an all-encompassing business plan, the main purpose of which is to be submitted to investors so that they can judge the business or project, so that the business can be financed. It is used to characterize the internal and external environmental conditions and elements related to the proposed business, providing an indicator map for the development of the business and a standard for measuring its progress. Usually a business plan is a combination of marketing, finance, production, human resources and other functional plans.
Part I Background
The regionalization of the KTV industry is becoming increasingly evident, with a decrease in the number of potential consumers across regions. Due to the surge in the number of KTVs in recent years, many large KTV operators have been concentrated in various regional entertainment centers, and there is little differentiation in competition, with residents generally choosing KTV venues near their homes. The industry has basically entered a mature stage, industry consolidation is imminent. With the establishment of the KTV royalty policy, the implementation of the industry is at a competitive disadvantage of the enterprise suffered tremendous pressure, with the further extension of the financial turmoil in 2009, the industry appears to be in the doldrums, those in the lack of branding and technology KTV enterprises will be further reshuffled. Lack of elite talent in the industry. Beijing KTV industry expansion, growth of KTV professionals, the demand for senior management. China's KTV talent is mainly by the enterprise's own training, weak, industry talent jumping ship frequently, the lack of excellent professionals.
The second part of the project
1, project name: Sharp bar KTV
2, scope of business: KTV
3, project investment: 200,000
4, site selection: Guilin aviation college near
5, the project is outlined: to provide a good environment, reasonable price for the majority of college students who love to sing.
Part III Market Analysis
1) Consumer Positioning
Guilin Aviation College, University of Electronic Science and Technology of Guilin Yaoshan Campus, the University of Electronic Science and Technology of Guilin East three colleges and universities students as the main source of customers. The students of Guilin University of Electronic Science and Technology are the main source of customers. The company is located in Qixing District, where the major universities are concentrated, so there is a huge business opportunity in the tens of thousands of students.
Finding a way to relax is the deepest desire of every college student. And singing is exactly the right blend of the needs of college students. At present, this area in the ktv although there are one or two small enterprises, but its scale is too small, singing environment is poor, so business has been very poor, and the price and the city is almost the same, which makes many students have chosen to go to the city of ktv, and if we build a high-quality 'ktv place in this place, for college students to set a reasonable price will undoubtedly become the three college students usually The first choice of entertainment.
2) Market competition
In the beginning of the business will certainly exist a lot of competition, because in the school near the entertainment venues are not a lot of a new business will certainly become a target of other businessmen, they will make some adjustments to make some concessions to compete for college students. Therefore, the initial investment can not be too large, should not be determined at the beginning of the time to get a certain amount of revenue, but one step at a time, first of all, with excellent outstanding service and environmental quality in the college students to get a good reputation, branding effect and then can continue to expand the scale.
3) cost budget
a, equipment
purchase of 80,000 (using today's ktv equipment in the relatively advanced technology ktv scoring system), store decoration fee of 50,000 (can be based on the invitation to study in the design of college students to carry out the collection of works, so that the students are very good to participate in) because these two aspects can be said to be the core competitiveness of the enterprise so focus on the investment. The investment.
On the current relatively mature ktv scoring technology in many ktv enterprises have not yet been used, so once this has become a killer will make your ktv more characteristics, more entertaining, interesting. The design of the store to college students is a wonderful idea, because college students always have the most avant-garde creativity, they designed the space must be the most in line with their own needs, in addition to the more important is that this collection of works in the opening of the pre-opening of the publicity also played a very good role, and our main consumers have a very good interaction.
In addition to store rent 50,000 (location to choose a relatively prime one or two floors, very good traffic location is the premise of the source of customers to ensure that) working capital of 10,000, the preliminary preparation of funds of 10,000 (salary budget, catering drinks, publicity, etc.).
b, size area
15 small boxes (each 10 square meters) 5 large boxes (each 20 square meters) hall set up a singing area, cold drinks bar (*** 70 square meters) the rest of the surface 30 square meters, *** 250 square meters.
c, opening costs
Opening costs mainly include the following.
(1) business license processing fees, registration fees, insurance fees; it is estimated that 3,000 yuan.
(2) marketing and advertising costs; expected 450 yuan
The fourth part of the market operation and management
KTV place management should be managed in the internal specific environment, that is, the actual situation of the internal objective premise on the basis of the management of the organization, the establishment of rules and regulations is complete, the quality of service management. The KTV is a great way to get the most out of the KTV industry, and it is a great way to get the most out of the KTV industry.
(a) organizational construction and management
As a business, it is necessary to have the human and material resources, financial resources for the organization and management of KTV as a service industry, which is characterized by many and varied business, materials and so on, in order to ensure that the work of the operation of the orderly. We are more necessary to the organization of the management level and the business level of responsibility and authority for a reasonable and effective division. The construction and management of the organization, mainly from two aspects:
First, the formation of KTV places of organizational structure and organization of the management system. That is, set up the KTV organization, the establishment of posts and establish job responsibilities, the division of business and authority of each post, the arrangement of the shift, the management personnel, etc., for a reasonable and effective setup, so that the site of the size of things someone to do, someone to manage; equipped with the personnel to know what they should do, how to do it, and to what extent to do in order not to go beyond their own scope, the personnel is not idle;
Second, a reasonable and effective combination and deployment of KTV manpower, material resources, financial resources, information and other resources, KTV's operation can not be unchanged, it will be with the seasons, climate, external competition, etc., when good and bad, there are divided into off-season and peak seasons, which requires as a manager to grasp the laws of KTV's operation, the consumer's psychology of consumption, and other factors, the site of the resources for a reasonable regulation. So that the existing resources are not wasted and will not collapse, in short, the meaning of the organization is to ensure that the scene of the business is reasonable, scientific and orderly.
(B) the establishment of perfect rules and regulations
"No rules are not round" as a business like a country to have a standardized and perfect system to ensure that the organization of the place, service quality standards, promotional programs to control the way, personnel management, Personnel training and quality requirements, equipment and facilities, consumable materials, business objectives and other items should be confirmed in the form of express provisions to enable personnel to do things there are chapters to follow, there is a law to follow, know what to do what should not be done, on the other hand, focusing on the nuances, is to develop a specific system, such as the business activities record system, attendance and shift handover system, the system of evaluation of service quality, sanitation system, code of conduct requirements
(3) supervision and management of field operations
KTV enterprises in the operation must be involved in the field of affairs, and the field of affairs need to be managed, as managers must do every day and the most important thing is to do a good job of supervision and management of field operations. Field work is mainly divided into three major parts.
First: pre-shift preparations to preside over the pre-shift meeting to summarize and analyze the previous day's work, the day's work for the distribution. Check whether the staff grooming and mental state in line with the standard on duty;
Second: the class in the field of patrol work, the site to patrol to understand the needs of the guests, in order to prepare for the promotion of first-hand information on the operation of the staff, the quality of service assessment and testing, in order to improve the decision-making pay attention to the problems that exist in the operation at any time to solve and correct them in a timely manner;
Third: Post-shift summary assessment of the day's labor to carry out scientific and systematic assessment, sum up the experience, put forward improvement programs, in short, the site labor management work is the most important, as managers must start from the actual, play their own management talent and wisdom, the site for reasonable and effective management.
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