Hot pot restaurant activity plan (5 general articles)

In order to ensure high-quality and high-level activities, it is often necessary to prepare the activity plan in advance. The activity plan is a written plan that clarifies the time, place, purpose, expected effect, budget and activity method of the activity. Then how to make a scientific activity plan? The following is my carefully organized hot pot restaurant activity plan (5 general articles), for reference only, let's take a look.

hot pot restaurant activity plan 1

Activity theme:

Focus on launching "every buffet hot pot in 38 yuan"

Activity time:

From October 28th to February 9th

Content introduction:

1. The time of this activity is mainly during the Spring Festival, and it is estimated that there are a large number of people. In order to save costs and facilitate operation, but also to better attract customers. The specific time to enjoy the discount is from 9: 11 to 2: 11 every day and from 5: 11 to 9: 11 in the evening.

2. The free food in this activity is limited to the hot pot materials placed on the booth, and the guests will be charged according to the food they order. Our restaurant will ensure that the buffet hot pot materials provided are fresh and complete.

3. The soup base of the buffet hot pot is not within the scope of activities. The soup base selected by the guest will be charged at the original price.

4. Every customer who enjoys the preferential treatment in 38 yuan can get the special herbal tea of our restaurant for free to clear away heat and toxic materials.

5. Guests who enjoy the discount must cherish the food and not waste it arbitrarily. There is a large amount of food residue in the pot until the checkout time. The cost ranges from 11 yuan to 111 yuan, calculated according to the amount of food left.

6. In order to ensure that every guest can enjoy the discount, the buffet meal time is limited to 3 hours, otherwise an additional charge of 11 yuan per hour will be charged.

7. Help yourself to the food for the guests, and don't call the service staff to get the food. Except for additional fees.

8. Our restaurant offers preferential treatment to every guest. Every guest who comes to our restaurant for hot pot can give away a beautiful jiaozi dish for free. Self-service guests can pack and take back.

Implementation details:

1. This activity is the first attempt since the second anniversary of the opening of our store, which is of great significance. Zhang, who has the floor, is responsible for all the implementation.

2. clearly inform all the service staff, kitchen staff and administrative staff of the restaurant of the contents of this activity. The key point is that the service personnel should abide by the rules of activities and not take food for self-help guests. In order to avoid disputes when guests have leftover food. In addition, we should also pay attention to the quality of service and not neglect the guests.

3. The kitchen manager should supervise the quality of self-help food, put the food into the warehouse in time after the activity, try to keep it fresh and reduce the consumption of the activity.

4. The responsible Zhang must record and analyze the guests who enjoy self-help on that day, modify the plan in time and report it to the manager for approval.

5. The planners are responsible for the publicity and materials of the event.

Materials needed for the activity:

1. Horizontal cloth with a length of about 11 meters and a width of 22 centimeters, which is hung horizontally above the main entrance of the restaurant during the activity, with the words "The flattest in the city, everyone in 38 yuan can eat buffet hot pot" written horizontally in yellow on a red background

2. A one-meter-high exhibition stand, with a piece of red paper attached to the exhibition stand and "Welcome to enjoy buffet hot pot" written in gold letters. Hot pot restaurant activity plan 2

1. Introduction

1. Theme: 51 yuan beer coupon will be given when the food consumption exceeds 111 yuan;

2. Time: 21xx.15.21——21xx.16.21；;

3. Region: franchisees

2. Purpose:

1. Drive consumption in June and July, thereby increasing turnover;

2. Improve the turnover rate during the activity period;

3. Improve the popularity of the dragon hotpot;

III. Activity content:

1. During the activity period, anyone who spends more than 111 yuan on food in each franchise store of Guojianglong Hot Pot will get a "beer coupon" with the value of 51 yuan, and two "beer coupon" with the value of 51 yuan when the food is spent in 211 yuan, and so on! (Remarks: Franchisees arrange beer brands according to the actual situation. )

2. Customers who come to the store on the third day of the Dragon Boat Festival will be given an extra gift at each table: one copy of Dragon Love and Honey Dumpling, and one bundle of beer for crossing the Yangtze River Dragon Hotpot. Instructions for use:

1) This coupon is only available in Chongqing study hotpot franchise stores;

2) This coupon cannot be exchanged for cash, and it will not be changed or torn;

3) This coupon is only for in-hall consumption, excluding packaged products;

4) During the activity, customers who spend more than RMB 111 (excluding pot bottom, saucers, drinks and drinks) on a single table can use one "Beer Coupon", and customers who spend more than 211 yuan (excluding pot bottom, saucers, drinks and drinks) can use two "Beer Coupon", and so on;

5) This coupon is a beer credit coupon, which is limited to the designated beer consumption listed in the activity, and is not used for other consumption;

6) Please show this coupon at the same time when you check out to enjoy the discount;

7) The copy of this coupon is invalid;

8) This coupon is valid only if it is stamped with a special financial seal for the restaurant. Please consult the store for detailed usage. ;

9) The final interpretation right of this promotion belongs to our restaurant within the scope permitted by law;

11) this coupon is valid for 7 days from the date of issue;

IV. Promotion plan:

Presentation form, time, method/content Dragon Boat Festival dumplings 21xx.5.21——21xx.6.21 Purchase quantity According to the actual situation of the store, paste 15cm x 11cm on the table. This is photo adhesive. Directly affixed to the desktop, in-store poster 61㎝x 81㎝ ㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝㎝132

planning: publicity design and store layout;

finance: setting and monitoring of cash register system, and management of beer payment;

storefront: the storefront specifically implements, arranges, coordinates, and returns to 31 related explanations; (You must make relevant registration when sending 31; The return ticket must be signed by the cashier, the store manager and the customer.)

Procurement: procurement of materials needed for publicity;

please contact the planning department of Jianglong company for the poster and DM form template, which will be delivered online for each store to apply. Hotpot restaurant activity plan 3

1. Prerequisites for implementing this plan

The premise for implementing this plan must be that the store is completed, the facilities are in place and can operate normally (posts are created and personnel are assigned), and the local fire protection, health, industry and commerce, and other units have been in place and coordinated. The principle of catering consumption-the principle of nearby consumption.

1. The specific implementation period of this business opening plan: X-X-X, * * * x days.

2. The publicity theme of this opening plan: Eating the famous hot pot "xx Hot Pot" will give you a double surprise (first, offering preferential treatment for opening; Double: good gifts are sent continuously).

3. Items and budget required for the implementation of this plan.

II. Main contents of the plan

(1) Planning and preparation before opening

1. Purchasing, debugging and installation of goods, facilities and equipment, and coordinating the relationship with relevant personnel, understanding the situation of xx advertising industry and a series of related matters involving the later opening, which are required to be completed three days before the implementation of this plan.

2. Study and be familiar with this scheme to ensure its smooth implementation and execution.

3. The first three days of the official opening of the business will be regarded as the trial business period, and no advertisements and publicity will be made during these three days, which are mainly used to test the internal operation.

4. formally determine the opening date and try to avoid opening on weekends.

(II) Creating and contrasting the atmosphere in the store in the early stage of opening

1. The napkins, chopstick sets, ordering cards, coupons (meal coupons), balloons, special lanterns, old photos and related photo pictures in the image auditorium are designed, manufactured and supervised by the company for each franchise store.

2. Shop layout: Hang pop flags, lanterns and ribbons on the roof beams according to the actual site conditions of each shop; Hanging old photos on the wall, hanging old photos on the pillars, famous paintings, red door wood carvings and special Chinese knots, pay attention to neatness and quantity.

3. Background music: The restaurant plays some easy-going and comfortable music.

4. The employees in the store stand on the platform and in dressing the in order. During the opening period, employees will line up outside the store in order according to the operation requirements (9: 11 a.m. and 6: 11 p.m.) (routine inspection, corporate slogans, applause, business arrangements before work, etc.).

(3) creating an atmosphere outside the store

1. Hanging two flags on the door.

2. An air arch is placed in front, and the diameter of the arch depends on the local actual situation. The contents on the arch are: "xx Hot Pot" is grandly opened, and an air column is placed next to the arch, and two vertical banners are attached to each balloon. The contents are: Warmly celebrate the opening of Peizheng Hot Pot Restaurant; If you spend more than 111 yuan, you will be given a coupon of 11 yuan.

3. Find a prominent position to make a cloth. The content: Peizheng Edge Furnace Shop is grandly opened! Big rewards for opening: eating 111 yuan (dishes), giving 11 yuan (coupons), eating red door hot pot, and giving gifts continuously.

note: other methods can be used, such as discount, giving away dishes, issuing VIP cards or free drinks. Do not make other promotional details.

(4) advertising

1. Contact the members of the external liaison department of all departments of the school to vigorously promote "xx hot pot".

2. Contact each takeaway shop owner and attach "xx Hotpot" to their takeaway list.

3. Take-away orders are issued in areas with large local population and high population quality.

distribution requirements:

(5) detailed rules for opening promotion

1. If the consumption exceeds RMB 111, a coupon will be given to 21 yuan.

2. Please refer to the detailed rules for the use of meal replacement vouchers when you come to spend with meal replacement vouchers.

There are also the following promotion details for reference:

1. Giving cash coupons is related to the round-trip transportation expenses of diners.

2. During the activity, the dining staff will drink all kinds of nourishing wine from Hongmen for free.

3. Anyone who eats during the activity period enjoys a discount of xx.

the significance of implementing this promotion: the activity of eating RMB 111 (food) and giving RMB 111 (meal coupon) is actually equivalent to about 21% discount, but it gives the guests the feeling that they can eat it again for free once, which is easy to accept and more attractive, and the gift given can also play a role in local publicity.

(VI) Opening Ceremony

If local celebrities or officials can be invited, you can pick a grand opening ceremony and find a etiquette company to take charge. Note: the above is a unified implementation plan, which can be implemented according to the actual situation of franchise stores. Hot pot restaurant activity plan 4

1. Activity theme

Pure fragrance is audible and health is visible-XX (store name) celebrates the festive season and welcomes New Year's Day

2. Decorations in the store

You can choose some Chinese knots and traditional window grilles and stick them in conspicuous positions in the store to show the festive atmosphere.

Employees' clothing. During the New Year's Day, employees' clothing can also fit the festive atmosphere. Female employees can wear ethnic costumes such as red cheongsam to set off the New Year atmosphere.

III. Timetable

In principle, the overall activity planning scheme should be worked out before February, so as to reserve enough time for implementation, and if there are any problems, there is also time to modify and deal with them. Provide a timetable for reference only.

1) From February 1 to 8, formulate specific layout plans and publicity plans;

2) Determine the drinks and menu for the event from February 5th to May 5th;

3) cultural programs will be approved from February 5th to May 5th;

4) Christmas decorations and arrangements from February 5 to 21;

5) Make preparations for Christmas activities on February 23rd, and determine the person in charge of each link;

6) The decoration and arrangement of New Year's Day from February 26th to February 31th;

7) on February 31th, Qian made all the preparations for New Year's Day activities and determined the person in charge of each link.

iv. Poster design

Whether it is Christmas or New Year's Day, making themed posters needs the restaurant to decide according to the style of its own store, highlighting its own characteristics. And it should be eye-catching and placed in the most conspicuous position of the restaurant:

Generally speaking, the styles are required to match. For example, in a traditional Chinese restaurant, you can choose a design method that combines Western elements and Chinese and Western elements while showing the characteristics of the restaurant during Christmas; During the new year's day, you can add festive elements to the antique atmosphere of the restaurant; For emerging fashion restaurants, whether during Christmas or New Year's Day, you can add some lively illustrations and use brighter colors in posters and publicity pages; If it is a high-end western-style restaurant or cafe, posters and publicity pages can highlight western traditions during Christmas, and some elements with China characteristics can be added during New Year's Day.

V. Advertising

1. Online publicity: The Internet has become the mainstream of today's times. Therefore, Weibo and WeChat WeChat official account are used to publish this event on the Internet. From the promotion of the event to the progress of the event, photos are taken and published on the website to publicize this event, and lucky fans are selected to participate for free to attract public attention. The marketing of Weibo and WeChat should be done properly;

2. Group purchase promotion: In recent years, group purchase, a new consumption mode on the Internet, has sprung up, and many young fashionistas will also choose this preferential way to spend. In this advertising campaign, we might as well join the group buying model to attract mass consumption;

3. Create an atmosphere of Christmas or New Year's Day through storefront decoration. At Christmas, you can use Christmas trees, Christmas hats, etc. to place them in outdoor conspicuous places to attract consumers to come to the store for consumption;

4. Make Yi Labao, a festival promotion exhibition stand, for publicity;

5. Make electronic screens to publicize our Christmas and New Year's Day activities to new and old customers;

6. SMS promotion: send Christmas and New Year's greeting messages to existing new and old customers to promote holiday promotion activities.

VI. Activity arrangement

1. Setting a theme

Set a theme for this activity, such as "Happy Christmas, Enjoy Food", "Celebrate New Year's Day, xx Restaurant will accompany you" and so on;

2. Set up a special cultural wall of "Celebrating Christmas and Welcoming the New Year"

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" is specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, Santa Claus statues, golden garlands, little stars, etc. Employees can write their own wishes for Christmas and New Year's Day's expectations on the cultural wall, and customers can also

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