China International Airlines Co., Ltd. is called "Air China Limited" for short. Its predecessor, China International Airlines, was established in 1988. According to the civil aviation system reform plan approved by the State Council, on June 5438+ 10, 2002, China International Airlines, China Airlines Group and Southwest Airlines jointly established China Airlines Group, and based on the air transportation resources of the three parties, established the new China International Airlines. On September 30, 2004, with the approval of the State-owned Assets Supervision and Administration Commission of the State Council, China International Airlines Co., Ltd. (hereinafter referred to as Air China) was formally established in Beijing as a major air transport company controlled by China Airlines Group. On June 5438+February 65438+May 2004, China International Airlines Co., Ltd. was successfully listed in Hong Kong (stock code 0753) and London (transaction code AIRC).

The logo of China International Airlines consists of an artistic phoenix, China International Airlines inscribed by Deng Xiaoping, the chief architect of China's reform and opening up, and China International Airlines in English. The symbol of Air China is Phoenix, which is also the artistic transformation of English "VIP" (distinguished guest). The color is China traditional scarlet, which symbolizes auspiciousness, perfection, peace and happiness, and reflects the sincere feelings of Air China people in serving the society and their eternal pursuit of safety. Air China's vision and positioning is "an airline with an international reputation", and its connotation is to achieve four strategic goals of "global leading competitiveness, continuous enhancement of development capability, beautiful and unique customer experience and steady improvement of related interests"; The enterprise spirit emphasizes "serving the world with love and navigating the future with innovation", and the mission of the enterprise is "meeting customer needs and creating * * * value"; Enterprise values are "service first, recognized by the public"; The service concept is "rest assured, smooth, comfortable and tempted".

Air China is the only civil airline flying the national flag in China, a member of the Star Alliance, the largest aviation alliance in the world, and an air passenger transport partner of the 2008 Beijing Olympic Games. It has the first value brand of domestic airlines (20 10 12) and ranks 383rd in the list of "Top 500 World Brands" with a brand value of 40.629 billion yuan. This is the fourth consecutive year that Air China has become a world-class brand. At the same time, it is also the only enterprise in China that has entered the "Top 500 World Brands". It is in a leading position in the field of air passenger transport, freight transport and related services in China.