I have exactly the same problem as you. My market is a city with fierce competition in liquor. The company asked for cash distribution, and the new products and advertisements haven't appeared yet. We are trying now, and we have gained some initial results. . I will talk about my experience for your reference:

1. Choose a team, preferably 6-8 people, and divide it into two groups to form a market comparison and motivation.

2。 Salespeople who go out every day should not fight alone. It is better to work in pairs, with the main talk and the deputy talk. There is no terminal where you pay for goods as soon as you come to the door. When it comes to the terminal, it will be angry, or he really doesn't want to talk about it before giving up.

3. The salesman who goes out every day should bring the products as much as he can. As long as it is cash, even if the terminal only needs one bottle, he should sell it, and immediately collect the money and give it to the goods. Once the transaction is not done immediately, the terminal may regret it later.

4。 Salespeople must not talk big, everything is out of their own hands, and they have to pay the financial account every day when they go back. Let the terminal realize the hard work of the salesman.

5。 Fixed visits, because it is the off-season, choose key routes, and visit and promote key areas 1-2 times a week. General terminals will receive a small amount of goods for the first time after repeated visits of 5-6 times, and difficult terminals will receive a small amount of goods for the first time after visits of 15 times.

6。 From point to surface, model shops and model streets. Drive the peripheral terminals.

7。 Activity support, once the terminal is sold, use activities to maintain the customer situation and keep the loss as little as possible.

Customer relationship is the most important thing. You must establish a good customer relationship with the terminal boss to ensure that your products can be sold in his shop. We usually joke with the boss at the terminal, talk about family, current affairs, experiences, and even work as a waiter at home to help them pull business.

Now I have made a lot of cash terminals, not because of my products, but because of our people, who are willing to cooperate with us.

Success depends on slow exploration. This is only a small outline. Good luck on your journey.