There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
How to make the poster? Poster design skills and production steps. Posters must contain necessary information, such as the name, time, place and ticket price of the event. This information should be as clear as possible so that people can easily get the information they need.
Posters must contain necessary information, such as the name, time, place and ticket price of the event. This information should be as clear as possible so that people can easily get the information they need.
Step 2: Choose the appropriate poster size and proportion.
Before making a poster, you need to determine its purpose and audience. This will help you choose the right design elements and language style to ensure that the poster can attract the attention of the target audience. If you want to promote a concert, you may need to attract young people's attention with more fashionable and interesting design elements.
Posters must contain necessary information, such as the name, time, place and ticket price of the event. This information should be as clear as possible so that people can easily get the information they need.
The size and proportion of the poster are very important, because it will affect the readability and attractiveness of the poster. If your poster is too small, people may not see the information clearly. If your poster is not in the right proportion, it may look strange. So you need to choose the appropriate poster size and proportion to ensure that the poster looks beautiful, readable and attractive.
How to design a poster? According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.
1. Commercial poster:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.
2. Cultural posters:
Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
4. Public service poster:
Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit. Poster design: In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Investment poster design: Investment posters usually aim at commercial publicity and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition poster design: Exhibition posters are mainly used for exhibition publicity, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect. Steps of poster design 1. What is the purpose of this poster?
2. Who is the target audience?
3. How did they accept it?
4. What about posters of other products in the same industry?
5. What is the embodiment strategy of this poster?
6, creative point?
7. Expression techniques?
8. How to combine with products? The specific element of poster design, 1, has enough visual impact and can be realized through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.