1. Make a good site selection: it is very important to choose a site in the early stage of opening a restaurant, and so is the fried chicken shop. Choosing a good location will provide great convenience for future business activities. Generally speaking, marketing and drainage always revolve around the whole business process, whether it is a new store or an old store, and even we sometimes need to do some paid promotion. If we are in a place where there are many people, we will save a lot.
2. Decoration design: storefront decoration is also something that needs careful consideration in the early stage of opening a store. Because fried chicken is a fast food, the decoration color should be bright, not dark or the opposite color. It is best to use simple decoration style to give people a clean and comfortable feeling, and try to use warm and bright lights. According to research, bright lights are more helpful to improve the turnover rate. At the same time, brand elements, themes and logo can be properly highlighted in this decoration and can also be used for carrying.
3. Product taste: The taste of the restaurant is always the first, and fried chicken is no exception. Although the chicken product itself has the addition of ingredients, the taste will not be too bad, but it is not easy to be colorful and distinctive. It is necessary to start with ingredients, pickling, frying and spreading sauce powder, and carefully control each link to make the product more recognizable. Small restaurants should still know the products.
4. Service quality: Service is one of the three elements of restaurant management, which contains many contents. A well-developed and well-managed store will basically have a good service, and customers can also interpret a lot of information from the service of a store, especially chain brand stores. Good service can bring customers a better dining experience, increase the return rate, and also make customers better remember the brand.
5. Marketing planning: Although the catering industry has a huge market, it is also facing great competition. It is very important to do a good job in marketing. Whether online or offline, we should plan some activities regularly, such as full reduction, discount, free of charge and so on. We must make full use of holidays and have a certain sense of innovation. Usually, creative planning may produce unexpected results.
6. Drainage promotion: A large part of store marketing planning is for drainage and publicity. In addition to the traditional offline promotion, online drainage has become a more efficient way. Consciously understanding network communication, along with good network awareness, and making full use of social fission and network pop culture will be of great help to network promotion. On the other hand, in addition to accumulating private domain traffic, public domain traffic is also needed. Nowadays, the catering industry is inseparable from online stores.
7. Detail control: Catering belongs to the service industry, so when it comes to service, you have to mention the details. Usually, the best service is often reflected in the details, in reality, not only in the words and deeds of the service staff, but also in various processes and hardware facilities in the store, such as: small programs or seat scanning ordering, various safety indicators, seat matching in the store, dining-related items on the dining table, humanized package settings and so on. Everything needs to revolve around a good look and feel.