Planning is very important for the success of a cake shop. The following is what I collected and sorted out for you about the work plan of the cake shop next week, hoping to help you! What is the cake shop's work plan for next week? Record
one, Create a store background ............................................................................................... 1
II. Shop planning .................................... ........................................................... 1
3, Overview of the bakery ...................................................................................
... 2
5, Management structure ............................................................................................... 3
6, Business objectives ............................................................................................... 4
7, Market and prospect analysis .................................................................................. 5
8, Business plan ............................................................................................... 6
9, Financial Estimation ............................................................................................... 7
X. Project Risk Analysis and Corresponding Strategies ............................. ..................................... 8
1. Background of establishing a store
With the improvement of people's living standards and the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily life, and so have college students, especially those in love. In view of this, we chose to open this cake shop in Sanlitun, aiming at providing high-quality and excellent services for our college students and friends.
2. Planning of our store
1. Reasons for establishment
1.1 Organizational reasons
With the improvement of material level and living standard, a bowl of longevity noodles and a few cooked eggs can no longer meet people's requirements, especially the post-91s college students. College students in love are often romantic and pay great attention to birthday gifts, and birthday cake is essential.
1.2 technical reasons
Cake belongs to western cakes, and the production technology is no secret. As long as you study hard, use enough materials, or hire a pastry chef, there is basically no problem in cake production.
1.3 school reasons
At present, the general situation in the whole country is that employment is difficult. College students have just left campus, but they are full of ideals and ambitions but have no practical experience. Employers pay attention to qualifications and experience while paying attention to their abilities, so college students are in a state of high success and low success. In order to change this passive situation and encourage college students to start their own businesses without affecting their studies, the establishment of online cake shops has received strong support from the school.
2. Mission
Efficient and smooth sales channels, based on providing cakes with various flavors, selling flowers and exquisite small gifts, providing part-time jobs for students from poor families and creating the best living environment for college students!
3. Goal
Based on Anyang Institute of Technology, serve the surrounding residents and develop step by step, thus radiating Anyang City and creating a first-class cake shop.
III. Overview of the cake shop
Store name: First-line Love Cake House
Manager: Li Zhenzhen
Partner: Lulu Wang
Contact person:,,,,,,,,,,,,,,,,,,,, Address: Sanlitun, Anyang Institute of Technology
Our store issued. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts. Here, the vast number of consumers (mainly Anyang industrial students) can make cakes by themselves, and they can make a hotel-class cake without any foundation of West Point, a unique love cake, and cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on can be made by themselves in the store. But the main product is cake, and at the same time, it is still necessary to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share with the team and learn individually. They can put aside all their troubles and relax into infinite fun.
iv. storefront design
color: warm colors such as yellow, red and orange are the main colors, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.
Store layout: Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it looks patchy, not open and plain. Some private tables can be designed appropriately, but customers who stay for a long time can fully enjoy the self-satisfied mood.
the zoning layout allows consumers in each sub-group to have their favorite corners and tables.
lighting and lighting: lighting is an important element in the decoration of the dining room. Choosing different styles of lighting can effectively enhance the aesthetic feeling of the dining room. Lighting is an important part of setting off the atmosphere of the restaurant. You can choose different colors of lighting to set off the pleasant atmosphere of the restaurant. At the same time, customers should keep the convenience of adjusting the lighting in their own space according to their own requirements.
wall decoration and curtains: adjust in time according to the season, and all kinds of fabric materials, patterns and colors should be as harmonious as possible, showing the style of the restaurant and close to the sensory enjoyment of consumers.
table position: the design and placement of table position should be harmonious on the whole, with individual differences, so as to avoid giving consumers the feeling of food stalls.
arts and crafts placement: the selection of arts and crafts should be close to the atmosphere of the restaurant and consumer preferences, so as to set off the taste of the restaurant.
Tableware: clean and tidy, which should reflect the characteristics or image of the coffee shop.
background music: mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and coffee shop style.
V. Management structure
1. Staffing: store manager (himself), manager, waiter and pastry chef.
2. Division of responsibilities: manager's cake shop work plan for next week 2
I believe many people want to open a cake shop or talk about a bakery, which may be due to many reasons, such as lack of funds, experience and technology.
1. Project background
2. Company project planning
1. Company establishment
2. Technology
3. Company mission
4. Company objectives
3. Business environment and customer analysis
1. Industry analysis
2. Analysis of survey results < p Business strategy
1. Marketing strategy analysis
1.1 brand strategy
1.2 price strategy
1.3 sales strategy
1.4 channel construction
2. cake shop strategy implementation
2.1. market scope selection
2.2. Focus on promoting customers
3. On-site promotion < Marketing effect prediction and analysis
1. Turnover income 2. Customer characteristics 3. Consumption characteristics 6. Risk analysis 7. Operating cost estimation
1. Principles
2. Initial investment
3. Second investment
VIII. Project summary: Cake shop's work plan for next week 3
I. Project background
With the improvement of people's living standards, With the diversification of material and cultural life, cakes have gradually become an indispensable food in people's daily life, especially for college students. But now the fast-paced life and emerging lifestyle make many college students reluctant to go to the cake shop to buy. In view of this, we opened this cake shop to provide high-quality and excellent services and a relaxed and convenient lifestyle for college students.
Second, the company's project strategy
1. The company was established
. Technology
Cake belongs to western cakes, and the production technology is no longer a secret. As long as you study hard and use enough materials, or hire
a pastry chef, there is basically no problem in cake production.
. Mission of the company
Efficient and smooth sales channels, based on providing cakes with various flavors, selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties and creating the best living environment for college students!
. Company's goal
Based on the university town, to serve the universities in Changsha, and to grow step by step, thus radiating the universities across the country
III. Business environment and customer analysis
1. Industry analysis
The target consumers of "Sweet Talk Cake Shop" are college students. The tentative target consumer group focuses on college students in Changsha, and will gradually expand the market in the future. Take Hunan University as an example, there are nearly 31,111 students of all kinds, and the latest statistics show that there are about 6.5 million college students in China. This market scale is a huge customer, and the capacity of the target market will be considerable.
2. Analysis of survey results
The company focuses on the customer analysis of college students, mainly by means of online questionnaire survey and individual interviews.
(1) They have obvious curiosity and convergence in innovation, and listen to the introductions of classmates or friends, resulting in purchase behavior. ⑵ The purchase behavior is basically emotional, but due to the influence of their own economic income, their purchase behavior is rational, and they generally choose varieties with lower price but better taste.
(3) There is no fixed purchase pattern for college students, and their purchase behavior is often arbitrary.
(4) Strong ability to accept and absorb new things, pursuing fashion, advocating individuality and paying attention to beauty.
(5) The factors influencing product purchase are: price, taste, variety, packaging, service, etc.
[6] The purchase behavior is very festive, which is generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays. Work plan of the cake shop next week 4
1. Introduction, enterprise introduction:
(1) Project introduction: We plan to engage in a small enterprise mainly in the bread industry. Name it:. The enterprise belongs to the trading industry with small investment, low threshold, wide consumer base and fast recovery cost. At present, its life cycle is still in its infancy.
(2) Main products: The products operated by this enterprise are mainly breakfast bread, snacks and various exquisite western-style cakes.
(3) Project objective: At the initial stage, the students of Jiangxi Normal University and the surrounding residents are the main customer groups, focusing on market operation, attracting more customers with better products and better services.
second, product and service creation:
(1) sales target: customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in Trade Street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.
(2) product features and types:
This product is exquisite and beautiful, with good taste and good selling. And can comply with people's pursuit of health and green, and develop and innovate some health products such as germ bread, brown rice bread, diet bread and sugar-free bread. Let people satisfy their stomachs without worrying about some health problems. The products are mainly breakfast bread and various western-style cakes, and milk tea and ice cream with many flavors, unique taste and healthy characteristics are added.
(3), the competitiveness of products:
1, the products of this enterprise pursue health and innovation, and do not stick to the ready-made inherent design concept.
2. Our cake shop has a large storefront, so we can put some teahouses and sell them now, which will attract many customers. 3. We set the store in
(3), and the service plan is
1. We insist on people-oriented, and advocate affection and personalization.
2. Adhere to safety first, strict material selection and strict production process.
3. Convenience. When designing services, we should actively adapt to the market and customers. Many people buy cakes because they are fast and convenient, so we must implement this theme when designing services.
4, respect, the clerk shows respect and warm welcome to the customer, and the guest pays attention to himself, so he will have more trust in this store and more repeat customers.
5. Innovation. With the increasing demand and expectation of guests, the service must constantly adapt to innovation and conceive new services, so as to be eliminated, be in a favorable position and bring economic benefits to the cake shop.
(4) Additional products:
While operating cakes, this enterprise also integrates other products, such as milk tea and ice cream. For some consumers, it is a pleasant enjoyment to drink milk tea and chat with friends in a leisurely, quiet and comfortable environment.
third, the project strategy:
(1), the enterprise goal:
1, the first year: mainly to accumulate entrepreneurial experience, lay a solid foundation and gain a firm foothold in the market. 2. In the second year, the main goal is to expand