How to achieve category first in catering design? When enterprises increase the consumption frequency of categories in order to improve customer loyalty, they will focus on the market segment of dining space. The increase of consumption frequency directly affects the trust in the brand, and the trust in the product is the trust in the category, because the higher the consumption frequency, the smoother the category of the restaurant will be, and the closer the category selection will be to the eyes of consumers, because consumers are more willing to choose the first brand in the category to consume. If an enterprise chooses the first brand in a category, it will not only increase consumers' cognitive space for the brand, but also reduce the cost of brand communication. Therefore, the catering design first needs to be clear about what the target is. The target audience is mainly young people, so we should target the group of young people. If this problem is exposed and raised, it is necessary to talk about how catering brands can gain greater competitiveness in the market, rather than opening up homogenization.