It can be seen that business form is a paradigm for enterprises to deal with the market, and it is effective in a specific environment.
According to the definition of business form, an enterprise first has its value orientation. Under the existing technical conditions, whether the enterprise realizes value through direct exchange or indirect transaction, it directly faces consumers or indirectly faces consumers. Being in different positions in the industrial chain, the ways to realize value are also different.
As can be seen from the definition, the connotation of business form includes three aspects: first, it determines what kind of value the enterprise realizes, that is, its position in the industrial chain; Second, the business scope of the enterprise; The third is how to realize the value of the enterprise and what means to take.
Extended data:
1, production OEM (spindle) business model
The characteristic of this kind of business model enterprises is that enterprises, as suppliers of enterprises in the middle and lower reaches of the industrial chain, generally process products according to customers' orders. In the market, sales are carried out with the signboards of other companies. Enterprises are only responsible for the production of one or more products or parts in a certain industry, but most of them involve product sales and product design.
For enterprises that choose this business model, they are required to have strong manufacturing capabilities and have considerable competitive advantages compared with enterprises at this node in the industrial chain. Two of them are the most important: one is quality and the other is cost. Other factors to be considered include delivery time, manufacturing flexibility and so on.
2, design+sales (dumbbell) business model
This business model is just the opposite of the production OEM business model. Enterprises do not participate in any business in the production field, but are only responsible for design and sales. Enterprises design products and services that customers need in the market, and then look for corresponding production OEM. It requires enterprises to have strong design and sales capabilities and well-known brands.
This kind of enterprise is closely related to the market, sensitive to market trends and customer needs, and is the fastest responding enterprise to the market. There are many enterprises of this type, such as Dell and Nike.
3. Business model of production+sales
Production enterprises that adopt this business model are the most common, and enterprises involve the latter two parts of business process: production and sales. For product design, for some reason, the enterprise did not involve it. At this node, the competition among enterprises is fierce.
The biggest feature of such enterprises is imitation, which is very sensitive to the behavior of leaders in the industry. Once market leaders launch new products, such enterprises will immediately imitate them and carry out reforms and improvements. Therefore, this kind of business model requires enterprises to have good manufacturing flexibility and be able to adapt to product changes.
4. Business model of design+production+sales
This is a business model involving many nodes in the industrial chain. Enterprises adopting this business model are characterized by their ability to develop new products. According to the market demand, the enterprise develops the products needed by its own market, and at the same time transforms the previous products.
In manufacturing, enterprises have certain manufacturing capabilities, and the flexibility of manufacturing equipment is relatively good. The developed new products can be produced by existing equipment, or there are enough funds to build new production lines. Establish your own customer base for your products through your own marketing system.
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