Prepare 6 18! Brand fancy marketing, are you ready for these copywriting? Hello, the business competition is fierce, the traffic pool is limited, and the promotion time is short. In addition to making a fuss about the price and promotion methods, it is also extremely important to take care of the marketing copy with goods! So what kind of copywriting can directly hit the hearts of consumers and make them pay the bill willingly? Nobody's money comes from the wind. How do you get others to pay for your products or services? Only when the psychological needs of users are stimulated will there be further actions. Therefore, we should use copywriting to stimulate users' needs and give them a reasonable reason to buy. Therefore, we should use copywriting to stimulate users' needs and give them a reasonable reason to buy. 1. The creation of marketing copy to awaken users' consumption needs should start from the essential function points of products, combine the target user groups or current social phenomena, describe users' dissatisfaction with scene language, and show that it can be satisfied by using products or services. For example, a group of posters with the theme "The older you get, the fewer people will forgive you for being poor" put forward by financial fund companies, because the lack of "money" has brought many inconveniences to people's lives. "Parents let you save money, only you know that you have no money to save; For all the big-name skin care products, I am a few treasures, but I only dare to use trial clothes. " This kind of advertisement hits the nail on the head and touches a sore spot for most people. Some have experienced it, and some are experiencing it. Do you want to change this "poor" and "sleepy" state? Want to! How to change it? Let financial management give life another chance. 2. Emphasize the added value of products. The creation of 6 18 marketing copy will no longer emphasize the material function of the product, but focus on describing the added value of the product and combining it with the spirit and values of users. For example, an advertisement in a bookstore: "100 yuan can't buy a good pair of glasses, but you can buy Bill Gates' eyes". Tell them: When you buy or use our products, you can get not only superficial performance, but also a kind of love/respect/knowledge. 3. Taking advantage of users' herd mentality Many users will consciously or unconsciously imitate others' buying behavior when buying goods, especially in today's fan economy, some merchants have launched "the same star", which is the admiration, admiration and worship of users, which will produce obvious herd behavior. Therefore, the focus of 6 18' s copywriting is to create an opportunity for conformity. For example, when a product has its own spokespersons (stars, network celebrities, film and television figures, celebrities) or has been used by these people, it can be reflected in the copy: "I want to have the same star", "I support my idol with actions" and "all the stars are using it", thus stimulating the imitation motivation of users (especially fans) and promoting product sales. In addition, you can also use the "number of people who have bought" to arouse the herd mentality of users. For example, the cover copy of the world-famous children's literature short story "The Little Prince" reads: "The global sales volume exceeds 200 million copies". Such a huge readership is equivalent to telling users that people all over the world are reading this book. If you don't read it, you will be out of date. As a result, the desire to buy was provoked. Use "the number of people who have bought" to arouse the herd mentality of users, such as the cover copy of the world-famous children's literature short story "The Little Prince": "The global sales volume exceeds 200 million copies". Such a huge readership is tantamount to telling users that people all over the world are reading this book. If you don't read it, you will be out of date. As a result, the desire to buy was provoked. In short, 6 18 marketing copy has only one sentence in the final analysis: use words to awaken consumer demand, and then use products to meet it. A good insight into users' psychology and a deep understanding of consumption motives can produce marketable copywriting. Father's Day is coming, which is not only a day to thank my father, but also an opportunity for brand businesses to take advantage of the situation to market! So how can I express my gratitude and be full of "dad"? Bian Xiao has selected some good copywriting and schemes for reference! 1909, Mr. Smart, a great man who raised six children alone, died of overwork for many years. The following year, 19 10, Mrs. Dodd, Mr. Smart's second child and the only girl in the family, especially missed and thanked his father, and proposed to the mayor and the state government to set up a festival specially for fathers all over the world. The state government adopted this suggestion and set the date on the third Sunday in June, which is the origin of Father's Day. Father's day marketing copy selection: how to "dad" thank his father? One: Plane, emotional dazzle "father" Father's Day, the first thing that comes to mind is of course gratitude for the father's contribution, and emotional dazzle "father" is naturally popular! Meizu Meizu this Father's Day poster is actually very meaningful, that is, your eyes are full of RMB, lovers, friends, diamonds and so on. Have you ever paid attention to your father? That's the person who gives you the most (except mom). When Youku Tudou was a child, my father accompanied me to watch cartoons. When I grow up, I will accompany my father to watch military intelligence decoding. The feeling of feedback is vividly on the paper. When was the last time you watched TV with your father? Worry-Free Home thanks him for supporting a comfortable home for you, just like Worry-Free Home, a one-stop comfort integrated customization platform for HVAC, which creates a comfortable home environment for everyone. Punning, simple language, but full of affection! Xiaomi, no matter how old you are, in your father's eyes, you are not old enough, which skillfully expresses the characteristics of this mobile phone with a large screen! Mitsubishi Heavy Industries Air Conditioning The performance of Mitsubishi Heavy Industries Air Conditioning is as reliable as its father. Two: Plane, spoofing "Pit Dad" and some brand swords are biased, taking the spoof route to carry "Pit Dad" to the end! When Durex wants to make a joke, wuli (pollution right) Durex will do his part, even on a holiday like Father's Day. Of course, Father's Day is actually related to such products. I wish those who don't use Adu products a happy Father's Day, full of malice! Okamoto's idea is good. Happy Father's Day or Father's Day is coming, it's up to you. 360 security guards What would it be like if dad was pregnant? Open your mind and think about it! Three: H5. Interesting interactive "dad" is full of gas. In recent years, with the great development of H5, interactive test games are particularly attractive to users! Gillette tests your father's type (personality type) through a few small questions, which can also be related to the product's personality! Cool music fun test: Son of a bitch, do you know why I hit you? Is it full of warm homesickness! Tencent parent-child tester, upload father-son photos to test the matching degree! Well, that's enough for Bian Xiao's sharing today. If you need articles to write for you, you can go to the platform for consultation, and a professional team of writers can provide services to write for you. All media can be put in, the resources are complete, all walks of life have cooperation, the price is favorable, and the package is satisfactory! Want to know more about soft marketing dry goods, please pay attention to official website, and welcome your consultation.