Two facades and six dining tables are a start. From 65438 to 0998, Qin, a laid-off worker, borrowed 20,000 yuan to start a hot pot business near California Gardens and embarked on the road of entrepreneurship.
At the beginning of the store, the business area was less than 40 square meters and there were only 8 employees. Qin has held many positions such as management, purchasing and seasoning division. Hard-working eyes, hard-working mouth, hard-working hands and hard-working brain, coupled with the special hot pot soup made by my husband Li Jie, the popularity of hot pot restaurants rose, becoming an instant hit, the table increased to 60 or 70 people, and Reng Zhang was full every day. "At that time, I was prepared to lose money in the first three months, flat in the last three months, and profitable after half a year. But I didn't expect to make a profit in less than a month. " Qin said to him, "To win this good start, the key to success is diligence. Enterprises can become bigger and stronger, relying on the word' diligence', diligence, diligence, diligence ... especially hard-working, especially hard-working. "
Be good at running stores and expanding again.
Nothing can be developed by sticking to the rules, whether it is business or career. To grow and develop, it is necessary for leaders to constantly innovate and break through. The so-called: the new is established, and the old is dead. Over the years, Qin has been standing at the forefront of the development of the hot pot industry, playing the role of "the best in the world".
Qin, who has ideas, has never slacked off in the market competition. With the help of her husband, Li Jie, who is good at seasoning technology and management, a series of hot pot soups represented by Qinma Old Hot Pot, Qinma Litchi Pot and Qinma Chrysanthemum Pot were rated as "China Famous Hot Pots". In addition, considering that customers are tired of the tumbling bottom material of dregs, Qin Ma grinds the bottom material into powder to make the soup clear and transparent; Because the hot pot served slowly, a set of photoelectric induction automatic transmission system was changed; Later, the research and development of "disposable pot bottom" made Qinma hot pot break away from the "shadow" of "old oil" in customers' hearts.
The soup and dishes in this shop are good, and the proprietress is better and more open-minded! This word-of-mouth effect made this store popular in Jiangbei in a short time, and also made Qin a famous "celebrity" near California Garden.
Business is booming, which makes Qin taste the sweetness of catering, with low cost, quick recovery and no debt. As long as he can bear hardships and is willing to specialize in research, this "cake" will certainly become bigger. At the same time, Qin vaguely felt that in order to make this "cake" bigger, it is necessary to dig deep into some of its own characteristics and characteristics in business, so that people do not have me, and people have me, so as to keep the customers of the store flowing. "
At the end of 2006, Qin started his business again, and the "compound enzyme disposable hot pot bottom material" jointly studied with Southwest University and related scientific research institutions lasted for more than two years, and was successfully launched after thousands of repeated experiments. Under the auspices of municipal leaders and functional departments, it has been appraised by many well-known experts and authoritative food industry in China. As a new product of standardized hot pot dishes, it is "compound enzyme disposable hot pot bottom material", and all the indicators meet the national standards, and have successfully passed the inspection of the legal department. The success of the project means that Qin Ma has made another breakthrough in the technology of hot pot bottom material, filling the domestic gap; The establishment of Qinma chafing dish industry demonstration base with an investment of hundreds of millions will completely change the traditional, primary, manual and workshop status quo of chafing dish bottom materials for many years. There is no pickling process, it is difficult to copy, and the development and utilization are restricted, so as to realize scientific, standardized, programmed, large-scale, industrialized, green, healthy and nutritious.
Qin Ma, a famous hot pot product, becomes bigger and stronger on the basis of ensuring her unique flavor and improving the quality of dishes. Only half a year later, Qin made a "tough hand" and nearly doubled the storefront at one time, making the number of tables in the hot pot restaurant reach 50.
Then, in less than two years, Qin's hotpot restaurant has become a big store with a business area of 1.300 square meters, a dining table of 1.20, more than/.000 employees and an annual turnover of 8 million yuan. The total business area and the number of tables have quadrupled compared with two years ago.
For a "layman", even experts in the industry dare not act rashly with such rapid expansion, but with this "tenacious" strength, the current Qinma Catering Group has emerged.
Improper "store manager" as general manager
Qin Ma 1998 opened a California store and a garden store in 2000, but Qin is still the "store manager", who is in charge of both production and storefront. She works 14 hours every day, which makes her exhausted. What should I do? It is urgent to find a solution to the problem.
At this time, a new term-"enterprise management" came into Qin's sight. Can you set up a catering management company yourself and ask a group of industry elites to help me manage the store?
On 200 1 day, Chongqing qinma catering culture co., ltd was formally established. The original "store manager" Qin became the chairman of this new company. Its total industrial area has reached 5,000 square meters, with more than 380 dining tables and 480 employees, with an annual turnover of150,000 yuan.
The chairman and the "store manager" have different titles and do different things. At first, Qin still had the feeling of being both a manager and a chairman. She soon realized that this feeling was very unfavorable to the development of the enterprise. Qin, who realized the problem, immediately adjusted his working ideas. By "charging" the knowledge of modern enterprise management, Qin immediately "expanded his army" to his own enterprise, and this "expansion" mainly focused on recruiting management talents with high academic qualifications and practical experience.
This "military expansion" has increased the number of enterprise managers to more than 200, including 30 senior managers and nearly 50 technicians, political engineers, economists and accountants with professional titles.
After the "military expansion", Qin finally became the "chairman" with peace of mind, established the franchise chain system, improved the product quality assurance system, passed the ISO900 1:2000: 2000 international quality management system certification, and established Qin Ma's corporate culture. Qin He began to get busy again.
People-oriented and enthusiastic management of talents
When many people look at women's success, they often ignore the contribution of successful women to their families and the role of employees in their hearts. On this issue, Qin's husband Li Jie and Qin Ma's employees have the most say.
Qin's husband, Li Jie, is currently the president of Qinma Group. In the company, he called Qin Dong and his wife in Qin's family. Qin's wife and mother in Li Jie's eyes can be seen through two things.
First, one day, the author accepted Li Jie's invitation to visit his home. Qin, who is usually all-powerful in the business world, is a good cook at home. The big dishes, side dishes, hot dishes and cold dishes are all made by Qin. Its dishes are exquisite and delicious, comparable to professional restaurants.
Seeing the author's surprise, Li Jie replied with a smile: The whole family likes to eat Qin's cooking. Every time he goes home, Qin always likes to wear an apron and cook a delicious meal for himself and his son. The family ate around the table and felt the warmth of home.
"Attach importance to talents and occupy the commanding heights of talents." Qin said that attaching importance to talents is the first driving force for Qin Ma's growth. Qin Ma is not only an advocate of this concept, but also a constant practitioner of this brand-new concept. In the process of continuous development of enterprises from small to large, finding talents, knowing talents, using talents and educating talents are the top priorities of enterprise work from beginning to end. Qin launched a series of new measures to build talent advantage, introducing industry elites through multiple channels, training employees' quality in all directions at home, and relying on professional talent information education system.
In addition, "people-oriented, enthusiastic management of talents" and "knowing people and being good at their duties" are also two characteristics of Qin Ma. On the one hand, Qin Ma really cares about employees from the heart, and the old employees are fully respected and affirmed here. For new employees, it is not only the encouragement of high salary, but also provides them with a stage to improve themselves and affirm themselves. On the other hand, the relaxed management environment, free communication team atmosphere and harmonious relationship between superiors and subordinates have created a benign soft environment for employees to freely create and actively make suggestions; Let everyone's energy and wisdom be sublimated.
In the eyes of employees, Qin is the boss and their big sister. On holidays, Qin often goes deep into their parents to talk about the old people and young children at home. Whenever employees are hospitalized, Qin Dou will go to the bedside to be caring and attentive, and the employees and their families will celebrate their birthdays together. Qin remembers more clearly than the Minister of Human Resources. This also made her colleagues around her no longer call her manager Qin stiffly, but affectionately call her "Qin Ma".
A sword takes ten years to form.
When asked about the development of the enterprise, everyone in Qin Ma will say a word: sharpen a sword in ten years. What impressed me most about this word was Qin, the chairman of Qin Catering Group.
From 1998 to now, Qinma Hotpot, led by its founder Qin, is advancing with the wheel of history. After ten years of grinding a sword, Qinma hot pot has rapidly grown from a roadside shop to today's hot pot chain empire. In just ten years, Qin wrote a legendary entrepreneurial story of laid-off women workers in state-owned enterprises.
Today, Qin Ma's first brand "Qin Ma" hot pot restaurant has more than 400 branches all over the country, and this rapid expansion continues. Since 2003, "Qinma Catering" has started brand integration. Through technological innovation, we developed a series of brand products, set up a large-scale Jiangbei Food Factory of Chongqing Qinma Catering Culture Co., Ltd., introduced advanced food production lines, and adopted advanced production and processing technology to develop and process a series of concentrated seasonings such as Qinma hot pot bottom material, Qinma hot pot chicken essence, Qinma monosodium glutamate and Qinma spicy fish seasoning, which were listed and sold in the same year and exported to all parts of the country.
At present, Qinma Catering Group has10.6 million employees and fixed assets of 654.38+0.8 billion yuan.
The annual output value reaches1500 million yuan. Established the business philosophy of "people-oriented", and successively won many awards such as "International Food Quality Gold Award", "Top Ten Condiments in China", "Top 100 Catering Enterprises in China", "The First Integrity Management Demonstration Unit in Chongqing Catering Industry", "National Green Catering Enterprise", "Consumer Trustworthy Unit" and "Advanced Unit of Food Hygiene Standards", and won the national reputation.
Qin always likes to laugh at the development history of 10 years, because she always thinks that 10 years is too short for an enterprise and a person. How to see the future through the development of 10 years is the most important issue that Qin and her employees should think about.
"Charging" 10 years, seeking 10 years, Qin always thought that he had not done enough. Therefore, Qin put forward the belief of "137" for the next ten years at the celebration of Qin Ma 10. That is, "one goal, three principles and seven measures".
One goal refers to the harmonious development of enterprises and society as the fundamental goal, and strive to promote the overall construction of urban and rural areas. Qinma Enterprise knows that the success of the enterprise can not be separated from the strong support of the Party Committee, * * * and all walks of life, and the enterprise has the obligation to contribute to promoting the coordinated development of urban and rural areas, narrowing the gap between urban and rural areas and building a new socialist countryside.
Three principles refer to the principle of putting people first and putting the interests of employees first in management; When recruiting employees, adhere to the principle of giving priority to migrant workers under the same conditions; In terms of salary and welfare, we adhere to the principles of justice, fairness and equal pay for equal work, and do practical things for employees to reduce their worries.
Seven measures refer to expanding scale, developing chain and absorbing employment; Actively participate in the construction of new countryside and carry out the activity of "looking for us in difficulty" to the countryside; Innovating the development model to increase farmers' income; Actively support the construction of Chongqing's gourmet capital; Strengthen the skills training and cultural quality construction of migrant workers; Actively pay attention to social welfare undertakings; Establish excellent party, government, industry and youth league organizations.
Life lies in struggle! -This is the motto of Qin. She said: "We will make hot pot into fine products in the spirit of self-improvement and hard struggle, solve more employment, pay more taxes and better repay the society."
Husband's good wife, employee's big sister.
When many people look at women's success, they often ignore the contribution of successful women to their families and the role of employees in their hearts. On this issue, Qin's husband Li Jie and Qin Ma's employees have the most say.
Qin's husband, Li Jie, is currently the general manager of Qinma Catering Group. In the company, his name is Qin Qindong. At home, he calls his wife. Qin's wife and mother in Li Jie's eyes can be seen through two things.
First, one day, the author accepted Li Jie's invitation to visit his home. Qin, who is usually all-powerful in the business world, is a good cook at home. The big dishes, side dishes, hot dishes and cold dishes are all made by Qin. Its dishes are exquisite and delicious, comparable to professional restaurants.
Seeing the author's surprise, Li Jie said with a smile: "The whole family likes to eat Qin's cooking. Every time she goes home, she likes to wear an apron and cook a delicious meal for my son and me. The family will eat around the table and feel the warmth of home. "
Secondly, many people familiar with Qin know Qin's SAIC-GM Buick. This white old Buick has accompanied Qin through the ten years of Qinma Catering Group's entrepreneurship. Qin is still using this old Buick when his colleagues around him have already taken the brand-new Mercedes-Benz, BMW and Land Rover. When the author talked to Qin about changing cars many times, Qin said that the car is good and there is no need to buy new expensive ones. Finally, under the strong insistence of Li Jie, the old Buick was finally "laid off" for safety reasons. But every day at work, Qin still likes to walk in the direction of the old Buick.
In the eyes of employees, Qin is the boss and their big sister. On holidays, Qin often goes deep into their parents to talk about the old people and young children at home. Whenever employees are hospitalized, Qin Dou will go to the bedside to be caring and attentive, and the employees and their families will celebrate their birthdays together. Qin remembers more clearly than the Minister of Human Resources. This also made her colleagues around her no longer call her manager Qin stiffly, but affectionately call her "Qin Ma".
Life legend