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Agricultural project feasibility analysis report [1]
First, the basic situation
Gao Erxiang Feng Chen Village Seven Star Lake Like the seven stars of the Big Dipper, marvelously distributed in the provincial-level scenic tourist area of Gao Bushan within the Zhejiang Central Leisure and Tourism Resort of Pan'an County, located in the southeastern part of the county along the extension of the S40 Provincial Road.
Neighboring Xianju County in Taizhou City, it is surrounded by mountains on all sides.
Main local specialties: dried bamboo shoots, shiitake mushrooms, Chinese herbs, camellia oil, dried groundnuts, chili peppers, dried bean curd and dried pickles.
The transportation is convenient, 50 kilometers away from Pan'an County, 28 kilometers away from Shuangfeng Exit of Zhuyong Expressway, and 2 hours drive to Hangzhou.
Nearby is the famous Gao Bushan Niangniang Palace, the famous Azalea Villa, Lingjiangyuan Rafting and Lingjiangyuan Nongjiale.
Its ecological scenic area is yet to be developed.
The climate of the place is subtropical monsoon climate, mild weather, abundant rainfall, due to the complexity of the mountain direction and changes in high and low topography, resulting in a wide range of temperature difference between day and night, dry, wet, cold, hot obviously, and plenty of light.
The average temperature is 18-22 ℃, the total annual sunshine up to 1900 hours, long frost-free period, the summer cool features obvious, rolling bamboo sea, rich in natural vegetation, the air is extremely fresh (per cubic centimeter of negative oxygen ions content of 58,000), is an excellent summer resort.
Second, the planning basis:
1, location advantages.
Seven Star Lake is close to the border of Panan Xianju two counties, convenient transportation, economic foundation is better, and the two counties have a resident population of more than 400,000 people, the floating population of nearly 30,000 people, there is a strong consumer groups to do the backing, and can gradually lead to the Yangtze River Delta region to consume the higher level of consumer groups.
2, geographical advantages.
Seven Star Lake is located in the southern foothills of Gao Bushan Mountain, southeast of Pan'an County, 900 meters above sea level, the region's natural environment is good, rich in ecological vegetation, the main economic forests on the mountain nearly 10,000 acres of moso bamboo, thick Park and other medicinal forests thousands of acres.
In the core area, there are more than 800 acres of mountain land which is almost completely deserted, which is very suitable for the development of farming and planting.
The surrounding area is rich in land resources that can be developed and utilized: the soil is acidic sandy soil and yellow clay soil, showing typical soil zonal characteristics, which is especially suitable for planting national-level protected species such as southern red bean trees and other treasured trees.
3, development advantages: now the nearby village water, electricity, cable TV network, mobile communication network coverage, cement Kangzhuang highway runs through it.
Currently, the state in terms of policy to increase support for the development of the agricultural industry chain, the provincial, municipal and county governments to introduce preferential policies for agricultural development to support rural projects can be formed on a large scale, the market-oriented sustainable development, ecological agricultural projects are very broad prospects for development, to give investors a long-term lucrative returns.
The region can form a set of production bases + company + production + farmers cooperation + deep processing + market sales + service site scale, product branding development trend, to absorb the surrounding dispersed farmers to participate in the gravitational force is strong, which is conducive to the overall development of eco-agricultural projects.
4, policy advantages.
Pan'an County to build China's leisure and health city strategy of the implementation of the state to support the development of agriculture and rural economic preferential policies, the integration of urban and rural development has increased significantly, and synchronized with the requirements of the construction of new rural areas, to accelerate the development of ushered in a rare period of opportunity for development.
5, the market advantage.
From Shanghai, Hangzhou, Wenzhou, Taizhou and other places to Pan'an rapidly increasing number of guests on vacation, but the leisure and recreation function of the leisure and vacation tourism industry is lagging behind, such as perfecting the function, guiding consumption, and grasping the science of marketing, the development of the target market is very large space.
Third, the construction of ideas
This plan has tourism value of agricultural resources and agricultural products, farming culture as a prerequisite for the planning, design, construction as a means to create a modern management concept as a carrier to the output of sightseeing, recreation, picking, shopping, tasting,
Farming experience and traditional farming culture for the purpose of experiencing the new countryside with the embodiment of the traditional style of farms combined. Combining the traditional farm style, combining agricultural production with tourism, seeking original flavor, avoiding perspective pollution, the pursuit of facilities and agricultural systems, ecosystems, humanities and landscape systems of the harmony and unity,
Around the farm activities, relying on the agricultural and cultural landscapes, agro-ecological environment, agricultural activities and traditional rural living customs and resources, to provide tourists with a comfortable, natural, quiet, wild, novelty of the new amusement space, try to reflect the return to basics, return to the natural consumer mentality,
the formation of a collection of tourism, agricultural efficiency, optimization of the ecological environment and socio-cultural functions as one of the original ecological agro-tourism, recreation, entertainment and new farms.
Fourth, the construction content
1, alpine vegetable plantation area construction.
Around the existing mountains, the construction of 50 acres of vegetable plantations, planting to take small bed planting, standardized operations, and try to reflect the idyllic scenery;
Construction of 50 acres of Cape Cod pepper plantations; construction of more than 50 acres of vegetables for the production of dehydrated vegetables in the plantation, to achieve the production of processing and export of ecological standards of vegetable bases.
Construction of 50 acres of greenhouse greenhouse plantations of anti-seasonal vegetables, year-round seasons have to provide fresh vegetables to supply the surrounding markets; according to the national provisions of the pollution-free food production standard production; reasonable mix and match, and the introduction of new varieties, new technologies, four seasons of production, four seasons of sales, reflecting both ornamental, but also reflecting the edible.
2, rare plant cultivation park construction.
Around 200 acres of vegetable planting base supporting, renovation, upgrading and expansion; the ground close and green belt to increase the new special seasonal fruit planting.
Strive to achieve three seasons with flowers, four seasons with fruit; in the periphery of the plot and the function of the open space on the special arrangements for the cultivation of more than 100,000 southern red bean trees, and gradually formed a red bean tree group, and at the same time to play a green and ornamental three-dimensional ecological garden effect, the long term can also produce great economic benefits.
3, cattle, sheep, chicken and fish farming park construction.
According to the concave terrain, repair seven ponds, put fish and other ancillary production; the implementation of house feeding and net pen farming, the combination of carnivorous and ornamental; in addition to the construction of 20 acres of special rare bird breeding base, 10 acres of mountainous areas to raise chickens, 500 rabbits breeding area, other poultry such as goats, cows, and other breeding areas.
4, broad-leaved forest species sealing garden ecosystem supporting the construction.
In accordance with the three-dimensional framework of mountain agriculture development, according to the mountain situation to the appropriate supporting ecological functions.
Seven mountain ponds as the basis for the construction of 200 acres of planted gardens, planted gardens in the construction of landscape forests; transformation of 300 acres of mountains of economic forests and ornamental forests, try to reflect the mountains in the shade of green, green corridors, ditches in the green water, garden flowers, grass, trees in the contrast.
5, leisure and tourism facilities.
In the ecological park to build a leisure hotel, can receive about 200 people, supporting the construction of meeting rooms, ktv, restaurants, cafes, boxes.
Souvenir wholesale and retail stores; built 2 iconic gates, transforming and upgrading a full-time tourist road 2 km, open up the tourist hiking stone steps road 3 km; built 2 parking lots, open up a sightseeing tour of quiet walking paths;
Relying on the Gao Boushan Mountain scenic area along the way to rebuild an elevated viewing iconic attic, the construction of the rest pavilion, connected to the natural landscape garden.
The construction of the management room, set rock climbing, rappelling, zip line, quality development, field survival, tent camping, simulation of adventure and other projects, the construction of tourism biogas public toilets, cleaning facilities, viewing facilities, improve the signage system.
Construction of a number of rest pavilions, an open-air swimming pool, a standard fishing garden.
6, infrastructure support construction.
Planning 5,000 square meters of land to build deep-processing plant for agricultural products, processing machinery purchase; waterway reconstruction of the breeding base, auxiliary water network; paving street lights; strive to achieve complete facilities, fully functional, energy efficient, recycling.
Through the implementation of the construction of ecological agricultural gardens, the seven star lake gradually built into a high two agricultural products distribution center, Panan scenery show writing photography base.
Fifth, the business philosophy
1, create their own Seven Star Lake brand, this project as a leader, driving farmers to process dried groundnut and other leisure food and dehydrated vegetable processing and sales.
2, Sightseeing: View the unique mountains and ditches of the Gaolu Mountain, steep slopes, Liangwangxian, stretching, surrounded by mountains, watching the rural idyllic scenery, alpine water, and special farming.
Watch the sunrise in the morning and sunset in the evening, watch the fog in the morning and listen to the wind at night, watch the azalea in spring, avoid the summer heat in summer, taste the autumn color of mountain villages in autumn, and hunt for snowy wonders in winter.
You can also visit the exhibition of farming culture, looking for monuments and culture, and understand the people's feelings, public opinion, and people's style.
3, leisure: soak in the mountain springs, swimming, fishing, enjoy the natural coziness.
4, picking: according to different harvest seasons, guidance, organization of tourists directly into the ground, greenhouses, gardens with farmers special baskets, baskets, baskets paid picking fresh fruit, seasonal vegetables, fruits and melons,
so that the tourists that is to experience the joy of harvesting, but also to enjoy the mountain scenery, that is, to increase insight, but also feel the labor.
The summer attracts student groups to experience farm life.
5, shopping: with their own weaving of different shapes and sizes of baskets, baskets, baskets will be the production of grains, wild vegetables, vegetables, fruits, meat or by special processing of cooked products held in them, packaging,
and the collection of rural knitting, weaving, cutting and pasting, handmade and other crafts, so that tourists according to preference, the ability to buy their own.
6, tasting: tasting the original vegetables and meat dishes, farmhouse rice wine, farmhouse snacks, according to the farmers' customs, the introduction of rural seasonal collection, so that tourists really feel the enthusiasm of the farmers and food culture.
7, agricultural activities: according to the agricultural season, allowing tourists to participate in paid agricultural activities, but also can be directly leased, contracted to the visitors of the mountain, by the local farmers on behalf of the management, so that tourists to participate in the seasonal management and production of planting, harvesting, and other agricultural activities in the whole process.
Extensively organized grain, vegetables, vegetables, fruit production competitions, animal races and agricultural trading activities, attracting the participation of neighboring villages, towns and counties farmers to create a seasonal event of agricultural activities.
Six, feasibility analysis
1, adapted to the tourism industry structure optimization and adjustment of the objective requirements of the tourism development form of transformation of the new exploration, to promote the development of modern tourism and modern agriculture, not only broaden the path of the development of local tourism resources,
and the tourism, agriculture, new rural construction, and to accelerate the structural adjustment of local industrialization
2, can create employment opportunities and increase the income of farmers.
Actively develop agro-tourism, can effectively increase the employment of the rural working population (tourism every increase of 1 employment opportunities, can bring the related industry 5 employment opportunities), to expand the sales market of agricultural products,
Realize a number of agriculture, many times value-added for the traditional agriculture to the high efficiency of eco-agriculture and the perfect combination of tourism to open up a new way.
3. It can promote the construction of local rural infrastructure.
Project development not only accelerates the process of road and other infrastructure construction, enhance the quality of life of the surrounding farmers, and can realize the interoperability of urban and rural information resources, accelerate the concept of updating, enhance the taste, and promote the progress.
4, can strengthen the ecological environment protection and construction.
The development of agritourism production material is the local people and nature in harmony *** life of the rural environment, and therefore to accelerate the ecological construction, mountain protection, standardize the development of the sustainable use of resources, is conducive to the promotion of local economic and social sustainable development.
6, can ease the holiday peak tourism pressure, promote urban and rural consumption.
Not only can it effectively divert some tourists and drive consumers nearby, but it also improves the quality of tourists' visiting experience and enriches the consumption and cultural life of urban and rural people.
7, the bottleneck restricting the process of this project: the current road can not meet the tourist bus traveling, resulting in the team reception capacity is limited.
VII. Investment Estimates and Benefit Analysis
The goal of the construction cycle of this planning and design is to lay the foundation for three years, five years to become a large-scale, ten years to create a star.
The plan is to invest RMB 10 million yuan in the early stage, 50 million yuan in five years, and 100 million yuan in the long-term plan.
After the completion of the project, the annual net profit of more than 5 million yuan, five years to recover the initial investment costs and the formation of rolling development trend.
If gradually put into operation during the construction period, the cost recovery period can be shortened.
It is expected that the best peak annual income can reach more than 8 million dollars.
Therefore, the project has a broad market outlook, with economic, social and ecological benefits, is not a win-win road for the investment owners and local farmers *** with the road to prosperity.
Eight, implementation measures
1, relying on strong government leadership.
The project is based on the ecological agricultural development demonstration, so we must increase the support of agriculture, forestry, water, animal husbandry, farm equipment exhibition halls and other projects, and will be included in this project to the height of the new rural construction pilot to give financial support.
2, to take cooperation, shares, bank loans to broaden financing channels to speed up the development process.
3. Government support.
Eco-agriculture development, focusing on reflecting the integrity, so we must request the county and township governments and all relevant units, in the policy processing, licensing, project planning, land transfer or leasing and contracting, electricity and other infrastructure and scenic parks to give the necessary guidance and help in the construction of the various
Accelerating the transformation of the surrounding villages and entry and exit roads, upgrading the construction efforts, to promote this project The implementation of this project.
4, innovative management, improve efficiency.
Combined with market demand, take phased implementation, gradual improvement, moderate scale development.
And adhere to the principle of ecological priority, convenience and economy, so that the environment is beautiful, considerate service in place, improve taste, attract and retain businessmen and consumers.
5, strengthen management.
First, we need to change the concept of unity of thought, a correct understanding of agritourism.
The second is to rationalize the planning, scientific and standardized development.
Third, we should carefully design the agritourism products and highlight the characteristics.
Fourth, to strengthen the development of fire and other safety and health work.
Fifth, we must improve the promotion.
Sixth, we must strengthen the study, training and introduction of agricultural technology and management personnel, tourism management service personnel.
Conclusion
This plan was drafted according to the owner's vision after the owner with investment intention made a field inspection of more than 2,000 acres of Seven Star Lake mountains and surrounding villages.