There are several reasons why so many people eat them.
1: go to the restaurant to eat (too expensive)
2: snack store to eat (too dirty)
3: eat what hot pot buffet (less people if not possible)
4: eat boxed lunch (too disgraceful)
And many So many people feel that eating KFC will be taken for granted。。。。 (Convenient and affordable) According to the statistical results of the 2009 Survey of Fast Food Enterprises in China organized by the Fast Food Committee of the China Culinary Association, the list of China's top 50 fast food enterprises in 2009 was officially released to the public.
The survey shows that in 2009, the operating income of China's top 50 fast food enterprises reached 59.88 billion yuan, accounting for 3.3% of the national retail sales of the accommodation and catering industry, with a total number of 12,932 stores.
The qualifications of the selected enterprises are based on the 2009 revenue index as the only basis, and at the same time, the survey of relevant information on the enterprise has also been summarized, based on the use of quantitative and qualitative methods of statistical analysis, in order to facilitate in-depth study of the development trend of China's fast-food industry.
High-speed development in the context of the financial crisis, strong risk-resistant ability
Survey shows that the top ten of the top 50 operating income of 47.19 billion yuan, accounting for 78.8% of the total business of the top 50; in the top 50, operating income of more than 300 million yuan accounted for 58%; more than 500 million yuan accounted for 32%
50 annual operating income of more than 100 million yuan. Among them, 46 of them have more revenue than in 2008, 23 of them are growing faster than the national lodging and catering industry (16.8%), and 11 of them are growing faster than 30%.
Overall, the operating income of China's top 50 fast food enterprises in 2009 was higher than that of 2008. This proves that the fast food industry with livelihood characteristics has a lot of room for development, and that Chinese fast food enterprises can develop against the backdrop of the financial crisis in 2009 with a tenacious overall ability to resist risks.
The number of stores grew half of the enterprises to carry out breakfast business
Statistics data, with a maximum of more than 3,200 stores, the least there are 22, of which 81.6% of the enterprises with more than 50 stores; with more than 100 stores accounted for 53.1% of the enterprises; with more than 300 stores accounted for 22.4% of the enterprises (11); with 950 stores enterprises with more than 950 stores accounted for 8.3%, and 50% carried out breakfast business.
Overall, the top 50 enterprises are distributed in different regions of the district, region, and general area, and 63% of the fast food enterprises have reached the level of regional operation. 96% of them have self-operated distribution centers. The scale of enterprise stores reflects the hard truth that sales is king, and promotes the development of distribution centers.
90% of the top 50 fast-food enterprises have realized inter-provincial and inter-city chain development
Statistics data show that there are 5 enterprises with stores in the whole country; 40 enterprises with stores in inter-province and inter-city; and 5 enterprises with stores in one province or city. Headquartered in Beijing, Shanghai 12 each; Zhejiang 6; Shenzhen, Shandong 4 each. 27 (54%) have been established for more than 10 years, and 11 (22%) have been established for more than 15 years
Overall, 90% of China's top 50 fast-food enterprises realized inter-provincial and inter-city chain development in 2009. Combined with the location layout of fast-food enterprises' store opening plan in 2010, most of the chain development is radiated in the original region, which is also a choice to consolidate the foundation of chain operation.
76% of fast-food enterprise chain management to direct management-based
Chain management has a direct, franchised, mixed, hosting four modes. In the statistics, there are 38 enterprises with more directly-managed stores than franchises, and 76% of fast-food enterprises' chain operation mode is designed to be dominated by the directly-managed chain mode, which not only interprets the correct understanding of the chain operation mode, but also reflects the reasonable chain operation structure.
The per capita consumption of the top 50 fast food enterprises is within 40 yuan, with mid-range consumption dominating
In the statistics, there are 7 enterprises with per capita consumption below 10 yuan; 20 enterprises with per capita consumption between 10 yuan and 20 yuan, and 7 enterprises with per capita consumption above 20 yuan.
Capita consumption represents the level of consumption. In terms of overall per capita consumption, the per capita consumption of the top 50 fast food enterprises is within the range of 40 yuan; in the gradient distribution of low-end, mid-end and high-end that has been formed, the mid-end consumption dominates, which is of course related to the level of per capita income in each place.
Managerial education level to improve the professional high-quality talent into the management of the main
Statistics data, the headquarters of the 36 companies managers have a university degree or higher, and accounted for 50% of the proportion of headquarters managers. The education level of managers directly affects the level of fast food business and management level. From 2009, China's top 50 fast-food chain enterprise management personnel education proportion, high-quality management personnel has become the main fast-food enterprise management, which shows that the development of fast-food focus on talent cultivation.
Industry molding industry molding 46% of enterprises have more than 2 brands
Statistical data show that fast food stores not only industry molding, store molding, industry molding, and produce regional and cross-regional brands. 46% have more than 2 brands.
Industry molding: 40 fast-food stores, 7 group meals, 2 simple meals catering, breakfast project 1, which is recognized by the fast-food industry, the four types of business.
Industry molding, in the fast food store business model, take a single product line business route and multiple product line business route of the number of enterprises is equal.
Fast food enterprises are still in the small and medium-sized status of the coexistence of various types of economic nature
In the statistics, the fast food industry, a variety of economic nature of the coexistence of types, and the type of limited liability company is dominated (accounting for 70% of all types). This shows that fast food enterprises are still in small and medium scale, and their capital is mainly self-invested, accumulated and rolling.
From the above statistical analysis shows that Western-style fast food performance continues to lead, Chinese fast food performance growth than Western-style fast food, chain expansion is still strong: the total turnover of fast food in first-class cities accounted for a staggering proportion. Undoubtedly, in 2009, China's fast food industry has made leapfrog development in terms of becoming stronger and bigger. This is the fortunate thing for our industry, and also the fortunate thing for the people of the country.
Attachment: Top 50 Fast Food Companies in China in 2009
1 Yum Brands China
2 McDonald's Corporation
3 Tianjin Top Coffee Catering Service Consulting Co. Group
7 Tianjin Dogfu Fast Food Co.
8 Jude Hua Tian Holding Co.
9 Jiangsu Damiang Dumpling Catering Co.
10 Hebei Qianxihe Catering Co.
11 Zhejiang Wu Fang Zhai Industry Co.
12 Sodexo China
13 Yonghe Daiwang Group
14 Jiangxi Zhongfu Catering Development Co.
15 Bengbu Baotian Catering Management Co.
16 Gourmet International Catering Chain Group Co.
17 Ningbo Lai Bei Bao Catering Co.
18 Dalian Yahui Fast Food Co.
19 Beijing Capital Airport Catering Development Co.
20 Shanghai Shihao Catering Management Co.
21 Ningbo Haishu Shunwangji Catering Management Co.
22 Malan Ramen Fast Food Chain Co.
23 Ningbo Haishu Xinfangsquare Gourmet Food Co.
24 Beijing Gluttony Cuisine Restaurant Management Co.
25 Shenzhen Jiawang Catering Chain Co.
25 Shenzhen Jiawang Catering Chain Co. Ltd.
26 Shenzhen Noodle King Catering Chain Co.
27 Changzhou Lihua Fast Food Co.
28 Beijing Laojia Fast Food Co.
29 Shanghai Qidin Catering Development Co.
30 Shandong Jindeli Group Fast Food Chain Co.
31 Ningbo Good Taste Dang Catering Co. Ltd.
32 Baosteel Development Company Limited Catering Management Branch
33 Qingdao Touch the Wrong Door Catering Culture Co.
34 Guilin People Group Development Company
35 Harbin Oriental Dumpling King Chain Operation Co.
36 Urumqi Su's Enterprise Development Co.
37 Shanghai Zhongdrink Catering Management Co.
38 Shanghai Xinya Café Restaurant Co.
39 Wuhan Iron and Steel Group Fast Food Food and Beverage Company
40 Yantai Blue and White Fast Food Co.
41 Beijing Hehegu Catering Management Co.
42 Zhejiang Laoniangwu Catering Co.
43 Beijing Jiahe Yipin Enterprise Management Co.
44 Shenzhen Jinguyuan Industrial Development Co.
45 Beijing Jinfeng Catering Co.
46 Beijing Jingri Catering Co.
47 Lanzhou Jinding Beef Noodle Co.
48 Jiangnan Kitchen Catering Management Co.
49 Hefei Feixi Old Mother Chicken Catering Co. Ltd.
50 Shandong Crossing Bridge Edge Catering Chain Management Co.