5 pieces about Spring Festival planning scheme

In order to ensure that things or work can be carried out correctly, people often need to prepare a specific, detailed and targeted scheme in advance, so how to write about the Spring Festival planning scheme? Next, I'll bring you some plans for the Spring Festival. I hope you will like them.

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1. Preface:

2. Theme of the event: Draw an O (a pattern of Lantern Festival) for Valentine's Day in the Spring Festival

3. Time of the event: during the Spring Festival in 21__ _ _ _

4. Venue: _ _ Yonghui Supermarket

5. Purpose of the event: Break through the turnover of 3 million

VI. Advertising slogan of the event: Golden Monkey presents gifts, and low-priced surprises and good gifts are delivered nonstop to win the hidden "secret". I am waiting for you, and you are the eternal love in my heart. I am bathed in glory and shyness, waiting for the Golden Monkey to celebrate the New Year and celebrate the reunion of every household. VII. Activity content:

(I) When the Year of the Rat arrives, good fortune will come. Tobacco, alcohol and non-staple food gifts prepared by visiting relatives and friends are the main ones.

1. Select some commodities to reduce the activity price.

2. Consumers who have bought 68 yuan can get a beautiful "Fu" worth 11 yuan or a couplets to celebrate the Spring Festival (limited to 1111-21__) from the customer service office with the shopping list.

3. If you buy over RMB 168, give a monkey lucky doll.

4. Hide the prize: set up a bulletin board in a conspicuous place in the supermarket, and set a price number in the bulletin board to cover it up. If the difference between the first consumer's shopping price and the set price is less than one yuan, it will be exempted or halved (the prize standard will be measured by the set price); After the first one wins the prize, it will be publicized on the spot (spraying flowers and broadcasting), and then the second hidden price will be immediately launched to urge consumers to buy more times.

5. If you buy more than RMB 111, you can get a special voucher for Valentine's Day activities worth RMB 11, and so on.

(2) Special gifts for Valentine's Day: mainly young romantics, strive to introduce chocolates, couples' costume suits, exquisite gifts and flowers as special products

1. Buy special products and send a beautiful rose to 38 yuan;

2. Send a special and exquisite gift for Valentine's Day in 99 yuan (there are several options for the various preferences of little girls)

3. Buy a couple's clothing suit and send a box of chocolates and a rose with a value less than 61 yuan in 511 yuan.

4. The 99th customer who bought any kind of boxed chocolate presented a couple T-shirt;

5. If you buy any goods over RMB 111, you can get a coupon for the Lantern Festival with a value of RMB 11, and so on.

(3) Happy Lantern Festival "Hui (you) Hui (jing) Hui (__i)": it is mainly composed of various people's families.

1. Select some commodities to reduce the activity price.

2. Five New Year greeting cards are randomly hidden inside the supermarket, and the words "You finally found me, congratulations on winning the prize (the name of the supermarket)" are written. The discoverer will receive a delivery card (or gift certificate) worth 211 yuan.

3. The Lantern Festival stage performance will be held on the 22nd. After the performance, a lucky draw will be held at a fixed point. Any customer who buys goods over 511 yuan during the period from the 21th to the 22nd can draw a lucky draw with a small ticket (count the places above 511 yuan and set the number of lottery tickets). First prize: digital products worth about 1111 yuan (1); Second prize: delivery cards worth 511 yuan (3); Third prize: delivery cards worth 211 yuan (5); Fourth prize: delivery card with a value of 111 yuan (8 persons); Fifth prize: a silver necklace

(15); Participation award: a Chinese knot or pendant and other exquisite gifts.

VIII. Person in charge of each work:

1. Main person in charge of the event:

2. Discuss the details of the event with the settled merchants:

3. Security work:

4. Emergency plan and report for the record of the event:

5. Contact the stage performance team:

6. Make posters and display boards: < Making leaflets:

9. Issuing leaflets: posting posters: placing publicity boards:

11. Buying prizes: 2. Planning scheme for the Spring Festival

The Spring Festival is the peak period of sales every year, and it is also the busiest time for supermarkets all year round. In order to enable stores to concentrate on the sales war during the Spring Festival this year, this Spring Festival, we will take commodity combination sales as the main promotion method, accompanied by appropriate promotion activities. Taking guiding consumption and tapping potential consumption as the promotion way, and paying attention to group purchase and promotion, we hope to tap the market potential as much as possible outside the normal sales way, cater to customers' shopping psychology (mass shopping and one-stop shopping), and reflect our business characteristics, so as to increase customer unit price and promote sales.

The activities at this stage are in the form of combining the products with outstanding group buying characteristics with other special offers, with commodities as the main role of the activities, and tapping the consumption power in the pre-holiday period.

The activity mainly focuses on group buying special goods, with DM as the main embodiment, attracting units to buy collectively in advance. The gift of membership card is mainly aimed at attracting new customers from stores outside the city, excavating and cultivating new consumer groups in 2115, and at the same time, it is hoped that this activity will attract potential consumers who are interested in our membership.

theme: Fuduo is full of spring

1. Specially-bought products DM

a) Specifications: 8K, 4P, * * * 81 items;

food: 41

department stores: 31

fresh food: 11

b) it is required that the average price of all group-buying products will drop by 25%;

c) Commodity selection requires buying items or categories that are in great demand during the Spring Festival over the years.

2. Premise of enjoying the group purchase price: you can buy it at a special price on the special edition of DM group purchase when you buy it in 511 yuan at one time;

3. Auxiliary decoration: make a card with logo for group purchases, which is marked conspicuously to prompt purchase

4. Operating rules: all group purchases are not subject to price adjustment, and when group purchases occur, please ask the store group buyers to manually adjust the price according to DM price;

5. Out-of-town store activities: you can get a membership card in 2115 when you buy goods in 511 yuan at one time, and you can only get 1 for a single sale;

6. Ask the suppliers who participate in the group-buying version of the goods to provide the gift measures for mass purchase, integrate the supplier activities, and reflect the preferential nature of the group-buying version.

theme: the first stop of the Spring Festival Lianhua

Time: 1.28-2.15 (Valentine's Day, 2.14) * * * 19 days

Due to the particularity of the Spring Festival, the planning of retail activities focuses on the combination recommendation of DM products, vividly appealing to the point of sale of goods, and promoting sales by reminding customers of their purchase needs and inducing their desire to buy.

appropriately cooperate with stimulating activities, and combine the promotion and decoration of stores to render the strong shopping atmosphere at the end of the year. At the same time, the post-holiday effect and the cooperation of Valentine's Day activities are comprehensively considered to achieve the completeness and comprehensiveness of the scheduled activities planning.

1, product mix and DM requirements

a) DM specification: 8K smaller, 21 p, More than 411 items

b) Gift theme: a list of wishes

The main products are tonics (including goods from North and South China), gift wines, toys, household kits, small appliances ...

This part of the goods requires the support of the supplier's promotion activities

c) Food theme: delicacies and delicacies are delivered together

Mainly for new year's goods. Comprehensive all kinds of gifts, dry goods, snack foods, cereals, oil and flour products, beverages, wines, snack foods and sweets

d) department stores: open doors to welcome the new

bedding, clothing, clothing accessories, household sundries ...

e) Fresh: delicious and delicious

condiments, daily dishes in fresh food, cold dishes and cooked food.

ii. Fire series: chafing dish, chafing dish material, seasoning

iii. Warm series: bedding, underwear, heating appliances

g) Valentine's Day theme: simple love

Recommended products for Valentine's Day. Considering that these products may be duplicated with those recommended for the Spring Festival, it is suggested that DM typesetting can mark special marks on related products that can be used as Valentine's Day features.

h) The long holiday consumes supplies, and Lianhua considers it for you-a large collection of articles for people's livelihood

This activity mainly aims to promote the sales of articles for people's livelihood after the holiday and stimulate people's demand for a new round of purchase after the long holiday. You can remind them to buy by combining recommended products with simple words, promote demand and purchase with warm tips, and strengthen the image of the store as "what you think".

2. One-dollar storm

Snap up quickly

Facts have proved that price competition, although the lowest level competition, is the most effective means to crack down on and weaken other supermarkets, and it is also the most direct and powerful competitive means to increase market share. On this special festival of Spring Festival, people's demand for all kinds of goods has reached a peak period, so the design activity is to buy big and give small (buy gifts and send condiments).

The consideration of time is mainly due to the relatively busy time around the eve, and it is also hoped that this activity can divert customers in time, achieve sales balance and effectively avoid the loss of sales.

This activity needs the support of the Business Administration Department for the supplier deduction of about 211,111 yuan as the activity fee.

a) Time: 1.28-2.2

b) Activity content: You can participate in the "One-dollar Storm

Quick Snap-up" activity when you buy health care products and wine gift boxes in this supermarket for over RMB 111;

Go to the store "special sale" with a single shopping receipt that meets the participation conditions on that day and buy any of the following commodities at a price of one yuan:

1 bottles of soy sauce, 1 bags of monosodium glutamate, 2 bottles of balsamic vinegar, 4 bags of salt and 2 cans of Coca-Cola;

c) Operating rules:

i. Stores with space conditions will set up special sales separately, and smaller stores will be presented at the front desk, but all stores are required to clearly mark the location of the special sales before the event starts, and publicize the content of the event;

ii. Gifts should be ordered in advance and packed to avoid confusion at the beginning of the activity;

iii. Ask customers to queue up in turn to buy special sales goods, and each shopping receipt is limited to any three of them;

iv. All shopping receipts for participating activities should be single shopping receipts on the same day, which are invalid every other day and cannot be accumulated;

v. if you buy "special sale" goods and return them to the supermarket, you need to go through the return formalities with the shopping receipt and return the "special sale" goods together;

vi. Cut the receipt for all gifts, and keep a daily account;

vii. The right to interpret this activity belongs to this supermarket.

d) propaganda copy: what can I buy with one yuan? A bottle of soy sauce? A bag of monosodium glutamate or four bags of salt? Can! As long as you come to Lianhua supermarket to shop, such a dream can come true!

from February 1, if you buy a certain amount of health care products and wine gift boxes in Lianhua supermarket, you can spend one yuan to get back a bottle of soy sauce or a bag of monosodium glutamate or other designated goods. This kind of discount is visible and this kind of true feelings are affected.

Are you excited to snap up the dollar storm quickly? Then act quickly!

3. Decoration

a) The entrance of the store is decorated with a big knot, and some flagship stores use helium balloons to enhance the atmosphere rendering effect;

b) The checkout counter is decorated with red silk and the Chinese character "Fu";

c) The main passageway at the entrance of the store is decorated with large plum blossom bonsai and couplets;

d) smiling face design of shelves;

e) Special decoration of the shaft: Spring Full Lianhua-a proposal made by the advertising company

f) Conventional decoration: banners, flags, vertical banners, activity posters, DM spraying and other related Spring Festival planning schemes 3

1. Background and significance of the activity:

The new year is about to begin. In order to make the owners feel the care of our property and enrich the cultural connotation of the community, Through this activity, we can not only make the owners feel our service to them, but also add the festive atmosphere of the Spring Festival, and also lay a good foundation for our property to collect property fees for 21 years.

Organizer: Shanghai Jindi Property Service Co., Ltd.

Organizer: Jindi Yijing, Baoshan District

Customer Service Department of Jindi Yijing, Baoshan District

Co-organizer: Baoshan Sub-branch of China Construction Bank

II. Event time:

February 4, 21

III. Venue:

Baoshan Jindi Yijing 31. Object-oriented:

All owners of Jindi Yijing Community

5. Activity requirements:

In the early stage of the activity, do a good job in publicizing the Spring Festival couplets and building bank cards to pay the public fees free of charge, so that the majority of owners can see that we care for them and do things for them, so that the majority of owners can feel our concern for them and fully mobilize the enthusiasm of residents to receive Spring Festival couplets. Maintain good order during the activity, ensure the normal activities and make records and photos of the activities.

VI. Activity flow:

In mid-October, October, 21, China Construction Bank posted posters on the payment of water, electricity, gas, communication and wireless TV fees for the owners to open the bank card free of charge, and sent the Spring Festival couplets to welcome the Spring Festival.

prepare the Spring Festival couplets to be distributed on February 21 _ _ _ _ _ 2.4 between February and October 21 _ _ _ _ 1.15: buy 311 copies of red paper to write couplets, and then write them with the help of three owners with excellent calligraphy in Jindi Yijing Community.

3, 21__.2.1—21__.2.3 Prepare the items needed on the day of the activity: two desks and chairs, four pens, registration form, Spring Festival couplets, posters and arrangements for the participants.

4, 21 _ _ _ _ 2.4 Implementation of Spring Festival Spring Festival couplets: Set up facilities needed for the activities before 9: 11 a.m., distribute Spring Festival couplets from 9: 11 a.m. to 4: 11 p.m. and register the information sent to the owners until 311 Spring Festival couplets are distributed, and at the same time assist the staff of Baoshan Branch of China Construction Bank to handle the card matters.

VII. Staff arrangement:

Event leader: Qian Jin

Publicity report: Xu Guiping, responsible for on-site shooting

Information recording: Xu Weiwei, on-site management of Spring Festival couplets distribution and information registration: Xu Guiping, on-site equipment.