1 Guangzhou City, Guangzhou City Department: Baima wholesale clothing, foreign trade clothing wholesale Shadong favorable international focus;

2 Dongguan Humen plate: to Fumin wholesale clothing. Yellow River Fashion City market and targeted;

3 Zhongshan City, Shaxi Town Board: commercial plaza in Buffalo, Shaxi casual clothing wholesale, foreign trade clothing wholesale Long Rui goods as the focus;

4 Xintang. Board: in Xintang international denim clothing textile city is the focus.

Survey wholesale market in Guangzhou

The ancient city sector is the main supplier of the domestic garment industry, but also the main garment processing base abroad. With the garment industry in Guangzhou, producing a variety of integrated, specialized wholesale markets are developing rapidly. After more than two decades of development and change, Guangzhou has built one of the world's densest wholesale communities, becoming the country, and even the world's largest garment distribution base. At present, Guangzhou has formed the White Horse as the leader of the sector and Liuhua Road Pavilion liyu sand as the leader of the East River plate of the wholesale clothing market.

Liuhua plate is mainly white horse clothing wholesale market in Guangzhou, Ma clothing wholesale market, Liuhua clothing wholesale market, Cotton Tree BBK Fashion Plaza, Tianma Clothing Plaza Building, Tianlong Service Center, Guangzhou City, Yuexiu District, Guangzhou Clothing Exhibition Center, Jasmine Court Fashion Wholesale Yard, Yuexiu District, Guangzhou Hengxing Clothing Wholesale Shop.

Shahe industrial sector main Shadong shopping mall, Tianhe District Shadong industrial goods market, Shahe first wholesale clothing wholesale clothing wholesale Shadong second, Shahe third ready-to-wear sub-farms, Changyun Clothing Commercial Plaza wholesale small commodities wholesale clothing wholesale Tianbao.

In addition, there are still sporadic wholesale clothing markets exist in other areas. A few years ago, the basic wholesale clothing market in Guangzhou extremely hot situation, but in recent years, but gradually decline. According to the survey, those who have new models, cheaper prices and the nationally renowned Guangzhou wholesale clothing center, at a loss of more than five percent, so the wholesale clothing market has begun to look for a new way out, they will be the design, pop culture, brand image, running a new direction as the development of the wholesale clothing market for the wholesale industry of commodities from the sale of low-end business, "the big stuff! "to the brand to realize the transformation of the business philosophy. In order to survive in the highly competitive market environment in each market, must find a new way out and operation of the following, we will white horse wholesale clothing wholesale clothing wholesale and Shadong favorable in-depth analysis. (A)

Guangzhou White Horse Clothing Market Market Overview: White Horse Clothing Market is invested by the Guangzhou Urban Construction and Development Group adjacent to the Guangzhou Railway Station Station Road, the existing construction area of 60,000 square meters of the market? , a *** there are 10 layers, there are 4 layers of shopping malls, 5 layers of office buildings, a layer of underground parking lot. Guangzhou White Horse Clothing Market opened in 1993, managed by Guangzhou White Horse Clothing Market Co. Central air-conditioning, passenger and freight elevators, security monitoring system, fire-fighting system, broadband network and other modern facilities of the market configuration. The shopping mall is beautifully decorated with spacious passages connecting the fashion show square, savings office, business center, consignment station, parking lot, fast-food restaurants and other supporting service facilities.

Guangzhou White Horse Clothing Market is the largest and the most suitable, the most perfect, the most standardized management, the largest trading volume of medium and high-grade clothing market in the world. In the market operation, there are more than 2,000 households, both in the Pearl River Delta region, Zhejiang, Fujian and even all over the country clothing enterprises, but also Hong Kong, Taiwan manufacturers. White Horse Clothing Market is both a mid- and high-grade clothing spot wholesale, retail center, as well as clothing brand chain franchise center. Wholesale and retail trade, would like to see the order, monopoly agent, chain joining and other option transactions. Women's clothing, men's clothing, suits, evening wear, casual wear, Tang, shirts, jackets, coats, underwear... Variety.

Garment market since the opening of the market, increasing the ability to radiate. Customers from Heilongjiang, Xinjiang, Inner Mongolia, Tibet and other places in the country's 30 provinces and autonomous regions. In recent years, it has been radiating across international borders spreading directly to the continents, tens of thousands of people average daily traffic, both annual turnover of 20 billion yuan, the competition in the market exceeds one hundred million yuan in the Guangzhou area ranked first.

The market "comfortable environment, attentive service, business assured that continuous innovation" for the quality of service policy, access to ISO9001: 2000 international quality management system certification, won the "city's civilized market", "provincial civilized market", "provincial civilized market", "civilized market", "the market", "the market", "the market", "the market", "the market", "the market". "Provincial Civilized Market", "National Civilized Market", "Top Ten Civilized Provincial Market", "Market Consumer Satisfaction Unit "etc., but rather by the Guangzhou Municipal Party Committee, the municipal government "Guangzhou hundred best service units", "civilized Guangzhou."

(2 ) Shadong

Li international clothing wholesale market overview: Guangzhou Shadong Li international clothing wholesale city is located in China's contemporary clothing professional wholesale market of the important birthplace - Guangzhou Lianquan Road. Guangzhou Shadong favorable international clothing wholesale city by the North City, South City, Hengli composed of favorable clothing wholesale city South City, is located in Guangzhou City, Xianlie Road, Xian drive ammonium intersection, building area of 22,000 square meters of clothing city 1200 stores, store channels through the central air-conditioning, a number of escalators and freight elevators. North City is located in Quan Road, Tianhe District, Guangzhou City, the city of Shahe Clothing. It has more than 44,000 square meters, with more than 1,700 stores in floor area. Guangzhou Shadong favorable international clothing wholesale city in one of the modern equipment and facilities, financial wholesale clothing sales, display clothing brand image, product distribution agents, publishing industry information, warehousing and distribution, the full dissemination of culture and modern wholesale clothing clothing 1 set.

In recent years, Shadong Favorable Group Co., Ltd. actively update the concept of enterprising, bold innovation, through the fight for financial packaging planning, capital investment portfolio, intelligent management, more than belonging to a higher level of rich management company features a mixture of modern enterprise supporting services. This year, Shadong Li Group Co., Ltd. in order to enhance international competitiveness and adjust the business positioning and business characteristics in Guangzhou, to strengthen their own advantages, invited the most prestigious fashion brand planning organization in southern China - Guangzhou Fashion Designers Association set up a "Shadong Li International Clothing Design R & D Center," the center will be followed by the The center will follow the "Shadong favorable" - brand project, and actively build a built-in authoritative platform for China's apparel wholesale brand. Center to promote the development of China's wholesale apparel industry as its responsibility, is committed to the active front in China's wholesale apparel business, including product development and launch design, brand planning and promotion, professional consulting and training, industry information and research projects as professional services.

Two plates

Sha Xi Town, Zhongshan City, Zhongshan City is located in the Pearl River Delta, adjacent to the western city, with an area of 550,000 square kilometers, 80,000 people 61,000 non-domiciled population of the domicile population. Shaxi is a strong industrial town with the reputation of "Casual Clothing" and "Shaxi Herbal Tea". Since the reform and opening up, Shaxi was founded, the textile and garment, electronics, chemical industry, furniture, home appliances, medicine, food and other industries and industrial system **** with the development of the pillar. 127 above-scale enterprises, above-scale 6 billion gross industrial output value of the town. Accounting for 84% of the total industry. Shaxi casual clothing in China's important production base, in the fashion industry has been "casual clothing see Shaxi" reputation.

In 2003, 826 garment enterprises, employing 364,000 people, more than 260,000 hits production, output value of 4.833 billion yuan, income of 133 million U.S. dollars. Shaxi casual clothing production to form an industrial cluster effect, there are 6,000 acres of clothing industrial zone; has more than 200 clothing textile, dyeing, printing, washing, buttons, machinery accessories and other supporting enterprises related; with clothing production and sales supporting cloth fabric market, clothing machinery market, accessories market, professional market rag market. Shaxi has more than national designers, more than 70 private label clothing. Among them, Guangdong Province, Guangdong Province, 2 famous brands. 2. At the same time, also for some well-known brands of casual clothing processing services.

Existing Zhongshan Shaxi casual clothing wholesale market, Buffalo Commercial Plaza, Long Rui three large and small commodity wholesale market wholesale clothing market. Shaxi has formed a production, processing, trade, marketing and design in the industrial chain, providing a favorable environment for the development of Shaxi casual clothing.

(A) Buffalo

Market Overview Commercial Plaza: Buffalo City, Zhongshan City is a comprehensive commercial center, European style, covers an area of 40,000 square meters, with a total construction area of 110,000 square meters, including the first floor of the clothing wholesale center, large-scale, high-grade decorations, supporting the perfect, standardized management, bulk trading of high-end apparel domestic market. Buffalo near Shaxi garment production base. The site manages 400 households, both in the Pearl River Delta region, Zhejiang, Fujian and even garment enterprises around the country, but also manufacturers in Hong Kong, Macau and Taiwan. The Buffalo Commercial Plaza site is both a high-end apparel wholesale and retail center, as well as an apparel brand chain franchise center. Wholesale and retail industry, want to see the order, specialty agents, chain franchise options such as trading. Buffalo operates a variety of women's clothing, men's clothing, suits, evening wear, casual wear, tunic, shirts, jackets, coats, underwear, etc. Commercial Plaza Buffalo Advantage:

1 strong business atmosphere. There are many commercial plazas around the commercial base, wholesale commodity centers, freight centers, thrift markets, cloth wholesale centers, around a good business atmosphere is formed;.

2 High starting point, complete supporting facilities. Set of retail malls, entertainment centers, exhibition centers, apartments, Chinese and Western restaurants, in a business center;

3 Flexibility of the card position. Flexibility of the card configuration, there are a variety of specifications to choose from, can also be attached to the upper and lower floors according to individual needs will be connected or three card;.

4 flexible payment methods. Commercial Plaza sales price, ceiling price and delivery price are available. Mortgage loans are also available from banks;

Disadvantages of Buffalo Commercial Plaza:

1 Shortage of funds. After the first stage of investment, there is no capital investment;

2 advertising fatigue, low awareness;

3 operation lack of characteristics. Zhongshan Shaxi casual wear is mainly, Buffalo commercial plaza did not seize the main casual wear this card to operate, dealers in the commercial plaza is mainly some fashion, such as suits, jeans and so on.

(ii) Zhongshan Shaxi leisure plaza

Now basically inactive: 98% of the business owners have been demolished, a story that is now a large shopping plus a supermarket, is also next door to the hotel closed state.

Goods market, Zhongshan City, Long Rui

Market Overview (3): Long Ruiqi Small Commodities Market is located in Zhongshan City, Shaxi Road, corner section, adjacent to the city bus terminal, long-distance passenger and freight station and 105 National Highway, Zhongshan Border Road, highway, both the city or to the north out of Guangzhou, Zhuhai, the south, west to Jiangmen, Dongguan East, the traffic is extremely convenient. The venue is equipped with a large indoor motorcycle parking lot and outdoor parking lot, the convenience of visiting customers; for the convenience of customers from afar, the market has set up three freight transport team, covering the entire Pearl River Delta and Hong Kong and Macao, but also can be used for customer service on behalf of the consignment mainland. Opened in 1997, the market has become one of the more influential wholesale clothing markets through the development of the Pearl River Delta region in recent years; large-scale shopping mall, covering an area of more than 33,000 square meters, *** there are more than 900 stores, more than 600 merchants invested here, more than 2,000 people engaged in business activities? ;The market has thousands of styles of clothing for you to choose from, inexpensive, and set Shaxi Clothing Famous City Name Casual Clothing Factory in one, as far as possible to provide the best possible products to meet your needs. Advantages

Long Ruiqi Commodity Market:

1 location, convenient transportation. Long Ruiqi Commodity Market is located in Zhongshan City, Shaxi Road, corner section, adjacent to the city bus terminal, long-distance passenger and freight station and 105 State Road, Zhongshan border, highway, both the city or north out of Guangzhou, Zhuhai, Jiangmen West to the south east to Dongguan, the traffic is extremely convenient;

2, rich in products. Market set of various types of clothing, fabrics, small department stores, footwear, household goods, leather goods, cosmetics, and other inexpensive goods stores in one;

3, low prices. Mainly engaged in low-end clothing market in the price has a great advantage, to be lower than the Buffalo Business Plaza;

Long Rui Small Commodity Market disadvantages:.

1 poor market environment. Long Rui Small Commodity Market environment is poor, mainly in the market dimly lit interior decoration is simple;

2 unreasonable, lack of overall planning. The market lacks overall regional planning, each area operates the same clothes, because each market area operates the same clothing, fabrics, small department stores, footwear, household goods, leather goods and other goods.

Three major divisions of Zhongshan Shaxi wholesale clothing market comparative analysis:

There are three major wholesale markets in Shaxi, Shaxi casual wholesale clothing market, Buffalo commercial small commodity market square and Long Rui, who sings to the north, Shaxi casual wholesale clothing market south has been closed down, the Buffalo commercial plaza commercial cold, deserted, in the period of economic downturn, hovering on the verge of life and by the wall! Separated from Buffalo wholesale business Xinglong Wholesale Commodity Market Longrui, merchants like clouds.

So what is the reason for this phenomenon it is we learned through the investigation of the following factors produce two even downturn in the market collapse, while the other booming, these factors are mainly:?

1 Government relations. Support the development of the market and the government has a close relationship. Long Rui wholesale market has a very good government support, this market is the government single-handedly cultivate the market, solve a lot of labor. Buffalo commercial plaza is a commercial wholesale private investment, market turnover and the relationship between the government is not very good, resulting in a tall wall has been in the separation between the two markets is not old caused by the connection with the two markets the region can not effectively form the market effect. When the Shaxi leisure clothing wholesale market has the support of the government, business is booming, and now the government supports the Star Treasure Exhibition Center, actively organizing the Shaxi Leisure Clothing Festival, with the retreat of the government, the market is also depressed;

2. funds. The source of financial strength of the market's continued development, capital adequacy to be able to continue the development of the market provides the impetus, the market can survive with. Commercial Plaza Buffalo subsequent injection of insufficient funds, resulting in pre-capital investment will not achieve the desired results, the lack of funds, resulting in a reduction of advertising costs investment also produced a series of reactions, the market recognition is not high.

3. Market managers business literacy. Management ability and the level of market managers, both market development in the long-term plan plays a vital relationship. Shaxi leisure clothing wholesale market, because it is a management buyout, property rights store owners, management companies only have the right to manage, resulting in them not focusing on the process of operation and management, the long-term development of the market, but only focus on personal interests. Market management is chaotic, business owners are not satisfied, buyers are reluctant to buy clothes, only when no one asked for closure.

4, consumer preferences and market positioning. Clothing mainly wholesale small commodity market operation Long Rui those in Guangdong Province in some other areas of relatively backward counties, townships to buyers. Market conditions are relatively poor, relatively low-grade clothing, but exactly suitable for this type of customer. Clothing grade Buffalo Square operation is relatively high, these buyers are not suitable for edible appetites, there is no one in the purchase of the past.

5. The degree of market specialization. An important reason for the failure of the operation of Shaxi leisure clothing city is a plus one supermarket stationed in the wholesale city, super stationed the biggest consequence is a wholesale supermarket to seize the city's booth, let? The city's wholesale business area is getting less and less, not to form a moderate scale. Another effect is that the wholesale customers who patronize the city to local retail customers, and made a change in the consumer groups shopping. Northeast Pearl River Delta, east, Guangzhou, Dongguan south across the river, east of Huizhou,

three, Zengcheng Xintang plate

. From the northern border, Longmen. Located in Guangzhou, Dongguan, Shenzhen, Hong Kong and other developed ranges. Guangzhou Economic and Technological Development Zone is close to and Guangzhou Science City, developed trade and commerce, with a "multi-city radiation effect", large space for development, good prospects, so that the eastern section of Guangzhou, Guangzhou East Party leadership, Shenzhen, Hong Kong and Guangdong Province around the throat of the traffic area. Southern Xintang, Guangzhou Yonghe two towns have been included in the planning of the metropolitan area. Xintang denim industry is becoming an important economic pillar industry and source of income for Zengcheng, data show that 60% of jeans exported from Xintang denim countries in the country and 30% of jeans exported from Xintang Xintang town boasts more than 3,000 jeans and related businesses and more than 1,000 registered jeans brands. The products are exported to Russia, the United States, the European Union, Hong Kong and dozens of other countries and regions. The 2.5 million outflow of Xintang jeans from Xintang jeans have become an important production base, has formed a set of design, processing, production, sales and service of a one-stop industrial chain.

Xintang International Cowboy City Shopping Center

Market Overview: Xintang International Cowboy City is located in Xincheng District, Zengcheng City, the southern part of Guangdong Province. Xintang Town is located in the north bank of the lower reaches of the Dongjiang River, west and Guangzhou City, Guangzhou Economic and Technological Development Zone, Huangpu District, Guangzhou Science City is now connected to Dongguan City, south across the river, is Guangzhou, Shenzhen, Dongguan, Hong Kong, Macao, Huizhou, six cities between the oasis, superior transportation conditions, 107 National Highway, Guangzhou-Shenzhen high-speed highway, Guangyuan Road, Guangzhou-Huizhou Expressway, Guangzhou and so on, three horizontal roads north of the entire network. 70 nautical miles from Guangzhou 25 nautical miles from Xintang waterway port to Hong Kong. The well-connected transportation network, even in Xintang with one of the Pearl River Delta. Blessed with outstanding people and developed economy, it is known as the economist "Golden Corridor".

The town currently has more than 3,000 denim and related enterprises, more than 80,000 employees, and more than 1,000 registered denim brands. The products are exported to Hong Kong, China, Russia, the United States, the European Union and many other countries and regions. Xintang has been recognized as "China's Famous Denim Town". Xintang International Denim City is a denim and textile trade, set of trading center, information center, logistics center, design center, innovation and technology center is one of the main commercial cities. Xintang International Denim City covers an area of 500,000 square meters and has more than 3,000 stores. It is the largest, highest grade and most complete denim and textile trade city in China. Xincheng International Denim City Mall is the ideal shopping mall for denim clothing and textiles. The two malls cover an area of 10,000 square meters, *** there are more than 800, the first floor, the second floor stores, the third floor is a business office center, the fourth floor is a two-story tenant warehouse. The spacious mall channels have central air-conditioning, escalators, freight elevators, telephone communication and improved fire protection systems. There is a large parking lot near the rest of the mall and a large cargo yard to provide customers with a good business environment. Advantages of Xintang International Denim City Mall:

1 Market professionals. The country's largest wholesale market jeans

2. policy support. Zengcheng government key support

3. Cheap price. Factory direct sales

4. Reasonable planning. Beautiful market environment, production, trade, scientific research, residence, tourism as one.

5. Scale. 500,000 square meters, more than 3,000 stores

The disadvantages of Xintang International Denim City mall business area:.

More localized transportation Geography. Located in Zengcheng

2. Late opening time, low visibility. Construction of the market began in 2002 and opened in August 2003. Spreading advertisement is not enough to make the market recognizable.

The reason why Xintang International Denim City Mall is still busy at present:

1. The project was opened in a hurry. Xintang International Cowboy Clothing City mall was built in 2002, scheduled to be held in denim festival 2003, the government forced all Zengcheng clothing enterprises to move into the mall, at this time, the city has not yet completed the clothing decorations, clothing, during the exhibition, but with some simple wood in addition to the pavement, affecting the image of the clothing city. After the end of the exhibition, all the clothing business households moved out of the city to give strength to the clothing city, a two-month rectification, so far, the government is no longer forced to migrate to the clothing enterprises clothing city, resulting in a low rate of entry into the clothing city.

2. Advertising is not enough, visibility is not high. Xintang International Cowboy Zengcheng Shopping Center only do a small amount of investment in overseas television advertising, and do a small amount of advertising, time at ten o'clock in the evening, this time led to the dissemination of the effect is worse, therefore, the entire clothing city advertising dissemination of poor, do not play the expected effect.

3. Special operation. Xintang International Cowboy Clothing City shopping mall is mainly to see the sample order, clothing city owners of clothing products are mainly used to display to the customer to see, each piece of clothing only one, no stock, the customer only need to choose their own needs of the format, and then in the order of the dealer. In the clothing production of car dealers check, and then shipped to customers by train, therefore, rarely seen in the shopping malls to hit the goods stocking lively scene.

4, Humen wholesale clothing sector

Humen Town, located on the east bank of the Pearl River, adjacent to Guangzhou, Shenzhen, Hong Kong, Zhuhai, Macao, the 170 square kilometers of the South Lingdingyang District, with a resident population of 115,000, foreign investment of about 50 million people. There are more than 1,000 Humen scale garment enterprises, with more than 100 supporting works such as weaving, sizing, bleaching and dyeing, zipper, embroidery, etc. The town has an annual costume film/set, with an annual sales volume of more than 10 billion RMB. Humen is not only a solid production base, but also a huge garment market. Fumin Commercial Building with fame, Longquan Commercial Plaza, Yellow River Fashion City Fashion Mall and other 17 modern, more than 8,500 stores, forming a square kilometer radius of the fashion city. Humen has not only become the most active garment wholesale and marketing center in the country, but also become an important base for exporting to Southeast Asia, Europe, and West Asia, and was awarded "China Women's Town" by China Textile Industry Association and China Garment Association. Humen Garment Market is a cloud of boutique brands. So far it has successfully held the eighth China (Humen) International Clothing Fair and the fourth "Humen Cup" International Youth Design (Women's) Competition has become a famous fashion industry event of concern.

(A) rich wholesale clothing

Market Overview: Wholesale Market Fumin Wholesale Clothing Market is by focusing on the development and management services company, Humen Fumin's construction investment, investment in the Fumin Wholesale Clothing Market, after the development of the rich children's city, rich in the wholesale market of agricultural products, Fumin Shoes Market, Fumin Fabrics Wholesale Market, Fumin Second Market, Fumin Night Market, Fumin Leather and leather, Fumin Wholesale Market, Fumin Wholesale Market, Fumin Wholesale Market, Fumin Wholesale Market, Fumin Wholesale Market, Fumin Wholesale Market, Fumin Wholesale Market. Night market, Fumin leather and leather products wholesale, import and export companies and Fumin Fumin fashion network, Fumin company intends to invest in the construction of services of 3,000 acres of Fumin logistics center, which covers an area of 500 acres of the first phase of the project to invest 20 billion yuan Fumin Trade City, so that Fumin southern China has become a combination of logistics area traditional and modern commercial aircraft.

(II)

Huanghe Fashion City Market Overview: Huanghe Fashion City is located in the famous garment city - Humen. It is located in the prosperous commercial center of the Pacific Ocean, southward via Humen Avenue, westward by Yinlong Road and Humen Square. Yellow River Fashion City Development Company under the Yellow River, fashion wholesale, supermarkets, department stores, commercial, securities, entertainment, dining, leisure in one of the integrated commercial center collection.

To a large fashion wholesale center on the fourth floor, with more than 1,400 rooms sleep. Yellow River Fashion City is the building of the Yellow River, two 28-storey commercial and residential apartments and nine floors of ? More than 118,000 square meters consisting of a large shopping mall, which is an imposing building area of 56 floors in the center, elegantly decorated, practical layout, equipment, fully functional, is a modern intelligent property cluster. The plaza and underground parking lot can accommodate more than 800 parked cars at the same time. According to the demand of large-scale garment wholesale market, the fashion city has established a perfect after-sale service system; such as electronic information platform, business center, banking service, garment design center, exhibition center and shopping guide fashion, etiquette and other supporting service facilities. The Yellow River Fashion City can provide a safe and comfortable shopping environment for the owners and customers. Hong Kong, Taiwan, Japan, Korea, Italy, Southeast Asia, Western Europe, many countries and regions, such as: Hong Kong Fashion City, also known as (City in the City), which operates brands such as the source of the fourth floor by virtue of the century, "South to the wind," the progress of the elegant and romantic, carefully crafted, and the style of the unique known.

The Yellow River Fashion City set of shopping malls, the essence of the traditional wholesale clothing business and management, into the essence of modern business management, creating a modern economy compatible with the market economy and Humen's management model of local cultural development. Company belief: to create a large market, large circulation to improve and promote the scale of production, and promote the prosperity of the philosophy; honor and disgrace and ****. Business objectives: to create a national to large clothing wholesale trade centers, become equivalent to the "southern fashion"; seize the opportunity in the constant change, to create a competitive advantage.