In the 1980s, when the most marketing-minded merchants began to spend money on advertising on CCTV, Haier took a different approach and developed 53 animation series with the theme of mascots, which was a great success, especially in overseas markets. At that time, Haier confronted the market dominated by Japanese electrical appliances, and marketing relied on these cartoon images. The image of Haier Brothers has brought great cognitive assets to Haier. Even today, this practice is still very avant-garde. (of course, it must evolve, but it cannot be static. The two-dimensional version of Transformers in the 1980s has now become a 3D version, and the hand-painted version of Tintin Adventures is about to be staged in 3D, which is a great success. Haier brothers also need to keep pace with the times, design their images more perfectly and personally, design their stories more cohesively and continue to produce series. )