How to manage employees when opening a restaurant?

0 1. How many months have the core employees left their jobs?

Of course, there are many problems when employees leave their jobs. I won't analyze the reasons why employees leave today. Let me tell you a case.

The same is the recruitment of store managers. There is a store that directly gives the manager 6000-7000 yuan. Another store pays 5000 yuan, and the monthly fee is 100 yuan. Which way is more attractive? The first way is that the store manager feels very motivated at first and gets tired after working for a long time. The second way is promising every month, and it only takes 2.5 years to increase to 8000 yuan.

02. How to help employees save money?

The current store managers are basically post-90 s, making money and squandering it. What should I do? As a manager, your store can invest 50,000 shares. It doesn't matter if you have no money, the company will lend it to you and deduct 3000 from your salary every month. After more than a year, these children will obviously feel that they have saved 50,000 yuan and have dividends.

03. If the store is profitable, the manager will get more points. What if there is inertia?

If the store manager survives the fittest and is demoted or dismissed, the principal plus interest will be refunded to you, so as not to cause you personal losses.

04. How to prevent internal corruption

Settlement with suppliers does not take advantage of suppliers, does not erase zero, and is settled to points. A love fund was set up at the end of the year to invite suppliers to dinner. Suppliers should express their gratitude. At this time of the year, there are funds invested in the love fund for employees' emergency assistance and social love. The money originally given by suppliers to chefs and purchasing managers is now spent on more meaningful love funds. How much will they have left?

What is the most effective way to do catering activities?

1. The purpose of doing activities at different stages is different. Usually, opening a new store requires large-scale promotion activities, with the aim of attracting new customers and improving brand awareness; For a well-developed restaurant, it needs interactive activities with consumers to give back to old customers. Doing aimless activities is just doing it blindly, and there will be no good result.

2. Who do the activities for?

3. Find out the potential needs of customers. Where and how to do it? No matter how good the product is, it is useless.

4. Promote through the habits and familiar channels of the target population. 5. Create a vivid atmosphere in the store.

6. A good activity must have a good activity plan. When to do something and who will do it must be clearly planned. 7. Do a good job in training operation activities.

8. During the activity, do consumer research and collect data.

Case study of coffee shop activities

I take a coffee shop that I have run as an example. Because of the location problem, the passenger flow is fixed, and they want to increase sales:

The purpose of the activity: to increase sales.

Find a way: turnover = passenger flow x customer unit price (x consumption frequency). In the case of constant passenger flow, only the unit price of customers can be increased. However, if the price of a single product is raised in an all-round way, old customers will definitely be lost. So I suggest that they promote afternoon tea, set meals and new products with high cost performance and high gross profit margin. This store promotes the afternoon tea set. Apart from increasing turnover, the key is that there is demand in the market and consumers have pain points.

Coffee shop afternoon tea is always dessert+coffee. After investigating couples and girlfriends, I found that they need personalized packages more. If the face value is higher than that of a five-star hotel and the cost performance is higher, such an afternoon tea package just meets their needs.

Label the target group: after determining its target group, the first step of this cafe is to label the target group. Such as work label, life label, basic label, preference label, etc. , such as age, gender, preferences, interests, income, values, status and so on.

Therefore, the target group of the package is people aged 24-35 who like Korean culture and food, love coffee, earn more than 4,000 yuan, have a good impression on Gianna Jun, and are within 3 kilometers from the store.

Name the product: A good product must have a good name. Naming, we named him "Legend of the Blue Ocean", and seized the upcoming hit drama "Legend of the Blue Ocean" by spokesperson Gianna Jun, making full use of it and preheating it in advance. And attract customers with product value and cost performance. Second, use celebrity authority effect to talk about product connotation and highlight the connotation of afternoon tea package.

Target customer: Where is your target customer? First, look around you. The first group of people are old customers. Many stores have their own WeChat members and WeChat stored values, and so does this coffee shop. Therefore, the first wave of publicity was carried out among core customers. As long as the member customers forward the package pictures, they will have the opportunity to try the package for free. Members who are not selected can get a free coffee coupon with their membership cards. It not only interacted and maintained the old customers, but also attracted them to the store, which increased the visibility of the store and helped to do word-of-mouth publicity.

You can lock the user's age, preferences, consumption habits, and the consumption frequency of merchants around three kilometers.

Create an atmosphere: we pay close attention to the location of the event-the storefront. How to attract customers into the store, catch customers' eyes and reflect the value. For example, for couples, the value demand of men is to successfully pursue each other, so the slogan and picture are set like this: "If such delicious food can't capture her heart, please give her up."

Must be closely combined with the target crowd scene and demand point. Dika and blue dolphins around the ocean theme also create an atmosphere.

Do a good job in activity planning: there must be a clear activity planning before the package promotion. We are very clear about people and time. Before the product is officially promoted, we will try out the old customers and KOL, form a certain market word-of-mouth publicity, and make some profit-making promotions for members and platforms. Customers have herd mentality. Online evaluation is good, there are many people who click offline, and other customers will be willing to try.

Team training: the next step is to do a good job in afternoon tea package training, scenario drills, sales speeches, etc. in combination with the operation team. , clear the sales task of the package, decompose it into daily and post hours, and clarify the reward and punishment mechanism. No matter how good the activity is, if the operation is not in place, the effect will be greatly reduced. Activity effect survey: During the activity, do consumer research and collect operation suggestions, so as to find our problems, adjust quickly, summarize the activity and collect activity data, so as to establish a large activity database, so as to predict the effect of the activity and set goals in the future.

I'll leave two more cases of membership card recharge and 1 activity, and you can go back and think about it:

1, the noodle restaurant will be recharged for 3 months to recover the cost.

The noodle restaurant is opened in the community, and there are many old people around. The boss used a trick, 300 yuan, every Wednesday can enjoy 2 yuan to buy 2 pounds of eggs.

2. Hot pot restaurant recharges 300 yuan to send 1500 yuan.

The hotpot restaurant is located in the shopping center. The usage of 1800 yuan stipulates that only 60 yuan can be used for each consumption, and only drinks and cold dishes can be provided. Have you thought about why? Second, with such great communication, coupled with the customer's three-level distribution, the store quickly recovered the cost. You need to think about what the purpose of his activity is, why it is successful, and why the activity of using vouchers or eating hot pot to send drinks can grasp the psychology of consumers and detonate the recharge.