Fish and rice with Chinese sauerkraut are popular because: First, there is a price comparison effect. A normal restaurant costs 41 to 51 yuan, which is only 15 yuan, and it feels cheap. Two: Because most consumers are idiots, the fish with pickled fish and rice uses Longli fish, that is, the dead fish that has been frozen for an unknown period of time. The advantage of this fish is that it has no thorns, but the disadvantage is that it tastes bad. The fish is broken into pieces, which you don't understand and think is tender. In fact, there is no tendon, and chopsticks become broken slag when you clip it. The soup of pickled fish is all blended with food additives. When you eat too much burp, there will be a smell of chemical raw materials coming out of your mouth. The pickled vegetable of pickled fish is the most rubbish pickled vegetable on the market, that is, you can buy a big bag at one time. The pickling of pickled vegetable is a preservative with salt and pigment. If you eat it for a while, congratulations on getting closer to cancer. Three: At present, a catty of grass carp is eight pieces, a catty of stingless snakehead is 12 yuan, the wholesale price of pickled cabbage in small packages is 1.5 yuan, and the fish is cooked with big bone soup. The same amount, according to the normal process, makes a pickled fish, and the cost is 15 yuan. As you can imagine, eating 15 servings is a disgusting junk product. Many take-away black workshops specialize in this product, and consumers enjoy it. In fact, they would rather order shredded potatoes for 15 yuan, at least it is clean.

Recently, the pattern of fish and rice with Chinese sauerkraut is really popular in the whole fast food industry. To know how popular this pattern is, just look at those take-out platforms. Now there are at least hundreds more shops specializing in fish and rice with Chinese sauerkraut, which has never been seen before.

As for the combination of fish and rice with Chinese sauerkraut, why it suddenly became popular is actually very simple. Consider that we usually go to restaurants for dinner. If you order a pickled fish, it is estimated that it will cost at least 41 to 51, and if you are alone, you are often reluctant to eat it.

After all, it is a little expensive for a person to eat 41 to 51 meals, and even if you order a pickled fish, it is estimated that you can't finish it by one person. After all, the weight of a pickled fish is not small, but it is a little inconvenient to say that you can't finish packing it. It's really not very convenient

But the combination of fish and rice with Chinese sauerkraut completely avoids this problem, because a combination of fish and rice with Chinese sauerkraut doesn't cost you 41 or 51, but only 15 yuan. Yes, as long as you spend 15 yuan, you can eat fish and rice with Chinese sauerkraut

However, there is definitely no large amount of fish and rice with Chinese sauerkraut in this 15 yuan. It's just that this 15 yuan pickled fish rice is only enough for one person to eat, and the others are mostly the same, so from this point of view, this is the main reason why pickled fish rice can catch fire. < P > Finally, it is the taste of pickled fish. I believe that as long as you have eaten pickled fish, you will like its hot and sour taste, because this hot and sour taste can not only make people appetizing, but also be very delicious. With the development of the city and the progress of science and technology, people have gradually entered a fast-paced lifestyle, and this famous dish has gradually made everyone feel a little disappointed. Because of the slow serving and long waiting time, people can't enjoy the delicious taste of this dish, so the way of fast-food pickled fish+rice has appeared in front of people with the development of the times, which not only allows everyone to enjoy the delicious taste of pickled fish again, but also adapts to this fast-paced era.

So fish with Chinese sauerkraut+rice is so popular now, and how much people like fish with Chinese sauerkraut. I believe that as long as you have eaten pickled fish, you will like the hot and sour taste of pickled fish, because this hot and sour taste can not only make people appetizing, but also very delicious, especially the fillets in pickled fish, which are white and tender, without fishbones, and very delicious.

When I first saw this problem, I thought of the pickled fish, which was popular all over the country in the 1991s. This dish, pickled fish, seemed to be popular in restaurants all over the country overnight. What's more, the name of the restaurant was directly called the pickled fish restaurant

However, with the passage of time and the development of society, people gradually entered a fast-paced lifestyle, and this famous dish with the rhythm of Chongqing gradually made everyone look forward to it, because the service was slow. The long waiting time and other problems have made people unable to enjoy the delicacy of this dish, so the way of fast-food pickled fish+rice has appeared in front of people with the development of the times.

It not only allows people to enjoy the delicacy of pickled fish again, but also adapts to this fast-paced era. It is better to say that pickled fish+rice is suddenly popular, but this classic dish has returned to everyone in another way.

The reason why fish with Chinese sauerkraut+rice is so popular now is that people love fish with Chinese sauerkraut. The smooth and sour taste, especially the appetizing sauerkraut, always makes people linger.

However, the fish with pickled vegetables cooked in restaurants usually have a large quantity and are carefully selected. This is doomed to be expensive. It costs at least forty or fifty yuan to order a dish, and some are as high as seventy or eighty yuan.

for mass consumption, the selling price restricts the sales volume, and the quantity can't be eaten up, which is a waste.

Some smart people saw the business opportunities and divided them into one, two and more people to expand the audience. In this way, you can enjoy delicious food for more than ten yuan.

in the face of cheap and good pickled fish, how can it not make people feel excited? Therefore, the sales volume naturally increased greatly.

as a result, many take-away merchants on the platform have launched different specifications of pickled fish. According to the number of people eating, customers order one meal, plus rice, and a delicious meal can be enjoyed, which is very enjoyable.

some simply rent a small storefront, specializing in selling pickled fish, and serve them with rice for the convenience of customers.

In this way, the pattern of pickled fish and rice became popular.

the high-profile rise of a catering category is caused by many factors.

Take the fast food with pickled fish asked by the landlord as an example.

I'm not sure about the rapid rise of pickled fish fast food in the south, but the rapid expansion of brands such as Chongqing (direct marketing+joining) and Fish You Together (pure joining) in the north has gradually been noticed by everyone.

So why does the fast food with pickled fish rise rapidly? It must be that these teams who developed the brand of pickled fish did the right thing.

First: the huge market demand for mature products

In 2115, the annual industry report was released by the public comment, and the search volume of pickled fish ranked first in 2114-2115, which is the huge market demand for mature products.

second: the maturity of capital

after the rise of so-called internet catering in 2113-2115, a large number of mainstream capitals began to pay attention to Chinese fast food tracks, and hot money poured in.

Third: the maturity of the supply chain

The supply chain includes the supply chain of ingredients and the supply chain of bottom materials

At that time, the people were not familiar with the maturity of the supply chain of Basha fish, and its taste was stingless and delicate, which was very similar to that of Longli fish, so it was a kind of food with high sense of value and low cost.

With the maturity of the Sichuan-style base material supply chain, with the rapid development of a large number of excellent hot pot brands such as Haidilao and Xiabu, the quantity and quality of the supply chain manufacturers of Sichuan-style hot pot base material have also been greatly improved. This laid a solid foundation for the rapid development of pickled fish, a Sichuan food category. In the production of products, fish fillets are cut by the supply chain, and the basic ingredients are prepared by the supply chain. Stores only need simple side dishes and heating, which is the basis for the standardization of pickled fish fast food.

Fourth, the rapid development of the cash register system

At that time, it was the white-hot war of the cash register system in China, and the cash register system brands stood in line with huge financing, which also developed rapidly, which also provided a guarantee for the standardization of Chinese food stores.

To sum up, fast food with pickled fish has developed rapidly in recent years, but the taste of the market is also changing, and the categories and brands are also facing the reshuffle of the market.

The development of pickled fish fast food seems to explain a seemingly correct category development path for diners, that is, the fast food of mature dinner dishes. Look at some fast food categories that have emerged in recent years, ribs rice (the evolution of sauce bones in Northeast China).

Fish with Chinese sauerkraut, such as Diguo Chicken (the evolution of home cooking in Northeast China and Northern Jiangsu) and Grilled Fish Rice (the evolution of Sichuan cuisine), is a very familiar and favorite dish for the public. It is full of weight, spicy and sour, and makes people memorable. Because of the weight of pickled fish, people often order this dish when there are many people having a dinner. It is a bit expensive for the public to eat a meal alone, and it is usually not ordered, and it is very troublesome to pack it for fear of wasting it. .

However, recently, merchants launched the golden combination of "pickled fish and rice" on the take-away platform, which is very popular on the take-away platform because it has several advantages.

first, the price is popular. The price of "pickled fish+rice" on the takeaway platform is generally around 15 yuan, which can be said to be a very popular price. To put it mildly, it is cheap and good.

second, the taste is right. Fish with Chinese sauerkraut is a dish that is deeply rooted in people's hearts. Basically, few people don't know that its taste can be said to be suitable for the whole people. Moreover, small portions of pickled fish are not only delicious fish fillets, but also soup can be soaked in rice.

third, convenience. As mentioned earlier, people usually go to restaurants to eat pickled fish. Even if they want to eat it at home, it is very inconvenient, and they can't do the taste in the store. Now you can eat pickled fish directly on the take-away platform for more than ten yuan, and it is still spicy and sour, which can be said to be very convenient. Compared with eating too much braised chicken rice, pig's foot rice and mixed rice, pickled fish+rice gives people a better choice.

Of course, the popularity of eating is inseparable from the addition of a large amount of capital, just like the popularity of crayfish in previous years. I believe that the combination of "pickled fish+rice" will be more popular and go further under the impetus of the current Internet takeaway platform and funds.

well, that's my opinion. I hope it will help you in your choice.

Fish with pickled vegetables, also known as fish with sour soup, is a classic dish from Chongqing, which is famous for its unique seasoning and cooking techniques. Popular in the 1991s, it is one of the pioneers of Chongqing Jianghu cuisine.