Wedding Studio Business Plan

To write a business plan, you must describe what industry you are getting into, what products (or services) you are selling, and which are your main customers. Below I am sharing a business plan for a wedding studio.

Studio Concept:

A studio is not a company, but it can be. It is not a spatial concept, but a new state of work. The studio is a complete flaunting of the spirit of creativity, independence, freedom, individuality, etc. It is a more humane, effective and advanced state of work.

Studio is not a noun phrase, but more of a verb phrase. A studio is an entrepreneurial vehicle, and a person who starts a studio is combining their dreams of career, money, life, and future with their reality.

Studios have permeated many industries, taking on different forms. In organizational form there are company type, free type, salon type, and in industry form there are consulting, visual, literary, intermediary and so on.

Studio characteristic conditions:

With a dominant person to lead the starring role, and by its extension into a work team.

Having a distinctive color of personality, working on an innovative type of work that goes beyond homogenized competition.

The work is single, focused and systematic.

Have their own irreplaceable market segments and absolute space, the seller's posture is obvious.

Low-cost, high-performance operations, integration into the mainstream without mixing, and strict self-discipline.

Workshop Requirements:

Highly specialized knowledge and skills.

A wealth of resources and good relationships. (Studio representation requires highly scarce resources and a very strong calling)

The ability to manage things.

Financial resources.

Studio business positioning: wedding company

Market Analysis:

A wedding celebration is the trend

Marriage, this ancient and modern how sacred, celebratory words, in the market economy today, has long been shrewd businessmen commercialized packaging, and brought as a carrier of industrialized operation. Operation of the carrier, the new people in the lively, joyful, sweet, unknowingly become a contributor to stimulate domestic demand, so that the wedding market this piece of "cake" bigger and bigger.

Marriage is a major event in life, but also a happy event, no matter who, all want to organize the wedding to some lively, decent, therefore, people call the marriage of a person's life in the "second largest consumer". At present, China's annual number of 20 million people married, of which, the city married about 20% of the total number of newcomers, that is to say, the number of urban marriages every year in the 3.8 million or so.

Shanghai, a professional survey company survey statistics show that the amount of consumption triggered by the marriage, only Shanghai a place of 50 billion yuan a year. According to general standards, the cost of marriage for each couple in the 2-10 million yuan, the city spends between 8-25 million yuan per couple. This cost is mainly spent on gold and silver jewelry, souvenirs, wedding photos, clothing, furniture, electrical appliances, cigarettes, alcohol and sugar, banquets, transportation, bedding, cosmetics, and so on, and some people buy cars, motorcycles, computers, or carry out renovation, travel and so on.

To establish a small family after marriage, at least one more house, in the city, an 80 square meters of commercial housing cost an average of about 180,000 yuan, and then renovated to 5-10 million yuan; in the countryside, the new 3 brick structure of the main house, 2 kitchens, at least 20,000 yuan, and at the same time, from the registration of the marriage to the completion of the wedding, shall be a whole of the 58 procedures, which procedure does not need to money? Money? In this regard, an authoritative organization optimistically predicts that the annual consumption of marriage will reach 250 billion yuan, and can provide 500,000 employment opportunities. The wedding consumption, this is a rich and sweet "gold mine"!

Second, the wedding service company trend

Now the wedding business all of a sudden prosperous, it is expected that each month there will be more than 1,000 pairs of young people married, if you remove the rental car and wedding banquet costs, according to the consumption of 3,000-4,000 yuan per pair, the city will have more than 4 million yuan. Last year, Beijing had 100,000 couples tie the knot, of which 4,000-5,000 pairs asked wedding service companies to help.

Wedding service companies to provide a full range of services, the above nine profit points wedding service companies can carry out a full range of cooperation, to provide one-stop full-service. Nowadays, if the wedding, if you ask the wedding service company to preside over, then the marriage of the 58 steps at least you can have half of the no longer have to worry about. And in the quality and comprehensive service, wedding service companies naturally have huge profits.

Experts expect wedding service companies to do more and more business. Historically, this has been the trend, as 10 years ago in 1988 only 100 couples hired wedding service companies. And because of the changing attitudes of young people nowadays, they are no longer stingy to spend money, they think that convenience is the most important, happy is the best, so now every year 3.8 million people get married in at least 20%-30% of them will hire wedding service companies. There are unlimited business opportunities here.

Studio revenue analysis:

How big the wedding business, no one can say. The nine roles that often appear on the wedding ceremony to conduct some investigation, found that their business does get hotter and hotter every year.

1. Wedding hosts: the average appearance fee of 850 yuan per person, individuals can get 400 yuan.

Hosts in this occasion appearance fee is higher, a charge of 2800 yuan (including the band 800 yuan, Miss Manners 200 yuan).

According to a wedding service company, they have more than 10 full-time hosts there, counting more than 40 special appointment, they estimate that only Beijing engaged in wedding hosting this line of about 300 people.

2. wedding car driver: peak season monthly income of more than 10,000 yuan.

Booking a car for a wedding is expensive. As and wedding service companies have long-term contact with the wedding special vehicles, basically keep a long time to have a job, and Beijing used in the wedding ceremony of the private good car has more than 100,000, generally by September, the whole year with the car have been able to book, according to this projection, 100,000 yuan a year is not a problem.

3. band: the band each person per wedding performance revenue total **** is 800 yuan.

An electronic piano, a trombone, a saxophone, a trumpet, is the basic class of a wedding band. Now, there are more and more such bands in Beijing, and there are already more than 100 of them.

4. Studios: Famous studios have a monthly income of 2.4 million yuan in peak season.

5. cheongsam company: the peak season monthly order quantity of more than 100 sets, ordered to do seven or eight hundred yuan a set of cheongsam bride mostly.

Cheongsam is the most reflective of the Oriental female beauty clothing. Wedding dress, cheongsam, suit has become a bride in the wedding nowadays indispensable three sets of attire. In recent years, the design of the cheongsam has been a combination of traditional and modern style, wedding cheongsam is much loved, especially the red wedding dress is more festive, these two years has become a must-have wedding dress.

6. videographer: peak season monthly income of more than 2,000.

By September, it came to the videographer busy shooting wedding video time. four double holiday in September is estimated to go out seven. Typically videography shoot a wedding income is 300 yuan, so that a month photographer has at least 2,000 yuan of income.

Now shoot a wedding video. The standard time for 90 minutes, but the cameraman generally have to shoot to more than 100 minutes, and some of these 100 minutes are carefully selected from the entire wedding. The experience of the shooter is indeed a key.

7. florists: wedding season monthly conservative income of 36,000 yuan

Weddings without flowers can not, the flower business is more red hot. Beijing Oen Flower Center Xia Jingnan said, in September this wedding season, they estimate that they can order at least 60 sets of wedding flowers.

Now, a set of ordinary flower service, the flower center can earn 600 yuan, so that the flower center a month of conservative income is 36,000 yuan.

8. VCD production: the peak season in January income of more than 30,000 yuan

9. Joy word: big red happy high hanging

Shenyang Golden Horse Art Products Factory in Beijing office of Hong Zi's big "happy" often in the Wangfujing Hotel, Shangri-La and other places in the wedding ceremony. In the peak season in January to rent out 90 is not a problem.

The big "happy" word if you buy to thousands of dollars, in Beijing is mostly rent "happy" word. Now, to rent a 680 yuan, so calculated, Mr. Hong this office will have at least 60,000 yuan a month of income.

It can be concluded. If you set up a wedding service company, one-stop service, just the above nine parts, the company's earnings have been very expensive. And do wedding service company, even if the company's strength is not enough in the early stage, but also these projects can be packaged to other companies or individuals. The company does not have to pay any equipment and personnel expenses, you can steadily earn a considerable proportion of the service fee, which is really a good project ah.

And, from a practical point of view, now the wedding service company, the company's monthly income of at least 60-80 million yuan in the peak season. So, open wedding services company is bound to be rolling in money!

Operation Management Company:

First, opening preparations

Site selection: the location of the wedding service company is very important. In general, the company opened in the downtown area than the secluded place is much stronger.

Publicity: However, more important is the use of advertising, find ways to expand the company's visibility, which is very important in the preparation for the opening, so that there will be business to the door, a wide range of sources of income. (Publicity strategy to be determined)

Determine the content of the company's services: wedding services, including many projects: wedding hotline, wedding shopping consulting services, honeymoon travel services, organize weddings, anniversary wedding commemorations, birthday birthday activities, wedding dress rental, newlywed hairdressing, newlywed photography and videography, Miss Manners door-to-door, the wedding auspicious day of the consulting and so on. (Union merchants to be determined)

Second, operation and management

Wedding service company if you want to make money in the operation, it is necessary to expand the company's reputation, to expand the reputation, you have to work from the quality of service, to win each other's trust, to gain the goodwill of customers.

What is needed for the wedding occasion is red-hot, band accompanied by Qin, car transfer, live video, firecrackers and red flowers. Choose restaurants, hotels to pay attention to the grade of some, the newlyweds day trip, is also essential. Wedding service grades to pull apart, can be divided into seven or eight grades, for both sides of the education, cultural cultivation, quality, psychology, family to have a comprehensive analysis and understanding of each pair of newlyweds are striving to arrange a new pattern, which can attract more customers.

Third, try to umbrella business

Nowadays, the wedding market, many merchants advocate more "umbrella business", that is, a change in the past to fight for each other and become a joint venture: wedding service companies, hotels, wedding studio, car rental companies are increasingly joining forces, *** with the market to do great. Now is not the previous era of small workshop business, and then engage in "small and complete" is sure to fail. People's demand for wedding services is getting higher and higher, any one of them can not do everything, we can only take this strong combination of ways.

Now a good wedding service company partners have nearly 80, including Wangfujing Hotel, International Hotel, these hotels in the "white-collar". The reason for the change is not difficult to understand, for the hotel, the wedding banquet or a "sweet job". In the star-rated hotels to do a wedding banquet, the average consumption of about 100 yuan per person, not including service charges, which is lucrative can be imagined.

Innovation to open up the market

1. Renovation of wedding customs

Take wedding photos, wedding ceremony, wedding banquet, although the vast majority of the new couple's wedding journey, but this is each of their own tricks. New people's personalized requirements also forced the wedding service company's business is constantly new.

It is understood that, in order to cater to the young people in pursuit of romantic psychology, the wedding ceremony in the past two years, but also planned a number of new programs. "Purple house" has launched a "lock this life" ceremony: a pair of new couples off into the wedding hall before the *** knot concentric locks, and in the red satin *** with the writing of the wedding vows, and then tethered to the key and the red satin balloon released to let the blue sky as a witness, the earth as proof. The earth as proof. Pin fixed marriage this symbol is very beautiful. Previously, Beijing has the old rituals of engagement, now this lock this life ceremony is not cumbersome and meaningful, new people are willing to accept. According to the survey, now 20% of the young people to do the wedding said to accept this program.

In the past two years, the wedding ceremony venue layout also showed a diverse pattern. An "old wedding" people said, before just build a happy word, do a rich peony flowers, dragon and phoenix and other festive decorations, now young people's requirements more and more. With male and female dolls composed of happy dolls, do Cupid statue, to name a few. In the wedding style is also a combination of East and West. For example, the western white areas of the United States, the most elaborate etiquette, their wedding entrance is very strict, the bride must be led by the father and then handed over to the groom. This detail is very humane, in fact, Chinese daughters also want to let their father, who has raised them for more than 20 years, stand in front of the people on this special occasion and share their joy and pride. At the same time, they are also interested in the Chinese dress, red head and sitting in the sedan chair.

2. Memorial Wedding, Group Wedding

With the improvement of people's living standard, memorial wedding is also beginning to be taken seriously. Many children find wedding service companies to help parents who have worked hard all their lives to revisit the past love, review the road traveled. So the silver wedding, golden wedding anniversary began to rise.

At the same time, many wedding service companies believe that the collective wedding will also become the highlight of this market. Nowadays, there are more and more college students who stay in Beijing after graduation, they have no relatives in Beijing, and there is almost no choice for them to get married except to go back to their hometowns to hold banquets. So some big companies step in to organize collective weddings for young people, which is the best emotional investment for the young people who have just been assigned. And for the wedding market, it is a gold mine.

3. Rental of bridesmaids and groomsmen

Newcomers to the wedding to find their own friends and relatives to do the best man, bridesmaids is very common, and spend money to rent "strange" best man, bridesmaids or a relatively new thing. At present, young people in the city are married late, when the wedding is generally their classmates, friends as best man, maid of honor, however, often encounter this situation, that is, many of their friends are married, and the customary rule is that the bridesmaids and groomsmen are required to be unmarried. This is where renting out bridesmaids and groomsmen comes in handy.

Professional bridesmaids and groomsmen have participated in many weddings, experienced, and on the city's customs are more understanding, for the bride and groom to plan, check the gaps and fill in the gaps, play a good round, to avoid embarrassment.

Industry insiders optimistically estimate that, with the bridesmaids, groomsmen continue to improve the degree of specialization, this new wedding services will be more and more young people to accept.

4. Travel agencies and wedding services company "marriage" promising

In recent years, the wedding or honeymoon abroad has gradually become a young urban family to marry the "new fashion", the market demand is becoming increasingly strong, "travel agency + wedding services", "travel agency + wedding services company", "travel agency + wedding services company", "travel agency + wedding services company", "travel agency + wedding services company", "travel agency + wedding services company", "travel agency + wedding services company". "Travel agencies + wedding service companies" business model therefore emerged in Beijing and other places. Industry insiders believe that this emerging wedding tourism business model, both for the travel agency to further develop new tourism products, but also in the trough of the wedding service companies to open up a new way, it is worth promoting.

"Travel agency + wedding service company" business model, the emergence of outbound tourism market continues to heat up, urban residents to improve incomes, and gradually break the traditional wedding customs and other factors, but more importantly, is the result of market segmentation. Travel agencies through the cooperation with professional wedding service companies to enhance the visibility of the product, and more importantly, increase the targeted special services, improve the gold content of the tourism program, increased profits.

After China's accession to the WTO, the restrictions on the destination of citizens' outbound tours will be gradually relaxed, the development space of the emerging market of wedding tourism is bound to expand, and fast-acting enterprises will be the first to benefit. Therefore, travel agencies should take the newlyweds as an independent object of careful study, the development of more targeted, truly "romantic wedding" as the theme of tourism products.

5. New personalized wedding

When it comes to weddings, people tend to associate more with the scene of the warm, busy, tedious etiquette, and wedding services provided by a variety of services, in a sense, in fact, only to meet the basic needs of the wedding of newcomers, is still a simple service. Modern urban people on the wedding requirements have been far more than that. More and more people began to focus on their own wedding personalization, the pursuit of high-grade, high-quality wedding form and content. The standard and characteristics of professional wedding service companies are also reflected in this.

;