Song Xin: I think products are the foundation, and marketing and communication are the boosters, which is why I put chef product management in the first place. Because you have to have someone first, and the person here refers to the chef after product management. Only people can pursue the ultimate product, then the next step is to seek the ultimate product. However, the final product cannot be outdated, and we need to innovate constantly, so the systematization of iterative upgrade will follow. After all this, everything is ready except Dongfeng, which refers to word-of-mouth communication.

I think the core of the Internet is word of mouth. If your product has no reputation, you can't fool it. How to spread it well? I think the most important thing is how to get users involved. For example, we recently launched the "New West Less Awards to Find Stores" activity. We started this activity when there were only more than 1 000 fans in Weibo. On the day of the activity, 56 people sent us a shop that he thought was suitable. Our fans in Weibo are also growing by thousands every day. After the new store opens, we will invite users to cut the ribbon for us.

Finally, I personally feel: 1. I have never been optimistic about companies whose marketing is better than products. Even if they are beautiful for a while, get up quickly for a while, and write novels quickly for a while, they are not worthy of envy; 2. I think in any product-oriented or word-of-mouth oriented enterprise, the boss must understand the product, and if he doesn't understand it, he must learn pharmacy. The boss can't do this kind of enterprise well.