Introduction to participate in the 2021 intermediate economist examination candidates, in addition to the need for "economic fundamentals" review, but also need to prepare for the professional practice, the practice of professional 10 subjects, respectively, industry and commerce, taxation, agriculture, finance, insurance, manpower, tourism, transportation, construction and real estate, intellectual property rights, as a reference to the candidates in 2021, the basis for review of the examination is naturally the syllabus! In the new intermediate economist tourism economy syllabus did not come out before, our reference syllabus can only be the 2020 intermediate economist exam syllabus, in the new syllabus came out, and then compare and analyze the changes in the test points for a more in-depth review, to master the main points of the exam, today we bring you the 2021 intermediate economist exam reference syllabus - tourism economy, then specifically to -Tourism Economy, the next specific to understand.

Purpose of the examination

Measuring whether the test takers understand and master the relevant new era of tourism supply and demand and changes, tourism supply and demand contradictions and regulation under the regional tourism, the integration of culture and tourism under the construction of the tourism industry system, the structure and transformation of the tourism industry under the high-quality tourism, the development of the economy of the comprehensive effect of the tourism analysis, the sustained development Tourism development mode under sustainable development, hotel competitiveness management, hotel brand management, hotel marketing management, hotel business management, hotel human resources management, hotel financial management, hotel new business management, travel service industry, new business of travel service industry, marketing management of travel service industry, human resources management of travel service industry, travel service industry development strategy, main business of tourist attractions, tourist attraction planning, tourist attraction investment analysis, tourist attraction operation management, tourist attractions and tourist industry management, tourist attraction investment analysis, tourist attractions and tourist industry management, tourist attractions and tourist industry management, tourist attractions and tourist industry management. Investment analysis of tourist attractions, operation and management of tourist attractions, the basic knowledge of the management system of tourist attractions, principles, methods, techniques, norms (regulations), and whether it has the initial ability to engage in the practice of professional work in tourism economy.

Examination Content and Requirements

Part I Basic Knowledge of Tourism Economy

1.

Tourism Supply and Demand and Changes in the New Era. Master the meaning of the main social contradictions in the new era, understand the main manifestations of the imbalance and insufficiency of tourism supply, understand the impact of the main social contradictions in the new era on tourism demand and tourism supply; master the concept and characteristics of tourism demand, master the law of tourism demand and its elasticity of the meaning of the tourism demand; understand the changes in the characteristics of the behavior of the tourists, familiar with the factors affecting the changes in the behavior of the tourists, and understand the trend of the changes in the behavior of the tourists; master the tourism supply Characteristics of tourism supply, grasp the law of tourism supply and influencing factors, understand the connotation and path of tourism supply side reform; understand the direction of tourism innovation.

2.

The contradiction and regulation of tourism supply and demand under regional tourism. Master the meaning and content of regional tourism, understand the development goals and requirements of regional tourism; understand the main content and performance of the contradiction between supply and demand in tourism, master the connotation and characteristics of the tourism market mechanism; understand the mechanism of regulating tourism prices and regulating the mechanism of regulating tourism competition, and understand the contradiction between supply and demand in tourism and the content of government regulation.

3.

The construction of tourism industry system under the integration of culture and tourism. Understand the types and significance of industrial integration, master the motives and requirements of industrial integration; master the concept of cultural and tourism integration, understand the main performance of cultural and tourism integration, and be familiar with the paths and modes of cultural and tourism integration; master the meaning of intelligent tourism, and identify the conditions for the development of intelligent tourism; understand the meaning and characteristics of industrial technology, understand the connotation and mechanism of industrial technological reconfiguration, and identify the performance and requirements of the technological reconstruction of the tourism industry; understand the connotation of cultural and creative Tourism industry connotation, understand the connotation and construction strategy of cultural and creative tourism industry system.

4.

The structure and transformation of tourism industry under high-quality tourism. Understand the meaning and characteristics of high-quality tourism, and be familiar with the strategy of high-quality development of tourism; master the concept and characteristics of tourism industry structure, master the content and influencing factors of tourism industry structure, understand the symbol of optimization of tourism industry structure, and be familiar with the path of optimization of tourism industry structure; master the meaning and characteristics of transformation of the tourism industry and understand the performance of transformation of the tourism industry.

5.

The analysis of the comprehensive effect of tourism under the development economy. Understand the development and changes of the tourism market under the open economy; master the meaning of tourism microeconomic benefits, familiar with the factors affecting tourism microeconomic benefits, understand the evaluation methods and calculation of tourism microeconomic benefits, understand the ways to improve tourism microeconomic benefits; master the meaning of tourism macroeconomic benefits, understand the evaluation indexes of tourism macroeconomic benefits, understand the basic content of the tourism satellite account, and understand the ways to improve tourism macroeconomic benefits; master the meaning of tourism macroeconomic benefits, understand the evaluation indexes of tourism macroeconomic benefits, understand the basic content of the tourism satellite account, and understand the ways to improve tourism macroeconomic benefits. Economic efficiency to improve the way.

6.

Tourism development mode under sustainable development. Master the concept and characteristics of the concept of tourism development, master the meaning of the concept of sustainable development and the main characteristics of the tourism industry under the concept of sustainable development, understand the concept of sustainable development of the tourism economy, master the ethics of consumption and sustainable tourism demand, master the responsibility of the enterprise and the sustainable tourism supply, be familiar with the realization path of the sustainable development of the tourism economy; understand the construction of the ecological civilization and the development of the tourism-oriented development, master the three ecological protection and tourism development relationship, understand the formation of tourist destinations; master the concept and characteristics of tourism planning, understand the classification of tourism planning, understand the requirements and procedures for the preparation of tourism planning, familiar with the content of the master plan for tourism development; master the meaning of the capacity of tourist destinations and methods of measurement, understand the way of management of the capacity of tourist destinations, understand the connotation of the management of tourist destinations, understand the trend of the management of tourist destinations and the future of tourism development.

Part II Hotel Operation Management

7.

Hotel competitiveness management. Understand the characteristics and types of hotel development strategy, select and implement hotel development strategy; understand the elements of competition, analyze the competitive forces, than the selection and implementation of hotel competition strategy; analyze the resistance to innovation, grasp the innovation methodology, the use of innovation management mechanism to promote innovation management; identify the characteristics of the hotel crisis, to carry out the management of the crisis prevention, correctly deal with exogenous crises, endogenous crises and public opinion crises.

8.

Hotel brand management. Identify the hotel brand meaning, type, function, hotel brand value positioning, market positioning, brand structure positioning, understanding of the meaning of hotel services, service quality of the composition and characteristics of the design of service quality specifications, service delivery specifications and service control specifications, the implementation of the service quality control, selection of scientific basis, standards and methods of evaluation of the quality of the service, brand communication activities, implementation of the brand to protect and realize the value of brand assets. The brand is a good example of how to achieve the brand equity value.

9.

Hotel marketing management. Understand the characteristics of hotel marketing, clear hotel marketing management process, grasp the development trend of marketing management; understand the content of the hotel marketing mix strategy, the implementation of the hotel "4Ps" marketing management strategy; design and implementation of the hotel network marketing; remember the characteristics of the green hotel, the implementation of the green hotel to create the management; the design of the hotel customer relationship management system, select and implement customer relationship marketing strategy. The design and implementation of customer relationship management system.

10.

Hotel business management. Understand the hotel lobby atmosphere management, remember the main links and requirements of the hotel reception management, clear guest account management and OTA business management requirements, understand the principles of guest room hardware design, requirements and service management of the basic requirements, the implementation of guest room revenue management, understand the characteristics of the hotel catering management, the development of the hotel catering facilities, functional configuration, catering operations, cuisine varieties and price decisions, the implementation of the catering revenue management, understanding of the hotel equipment management, energy management.

Understanding the characteristics and requirements of hotel equipment management, energy management, understanding of the basic aspects of equipment management and requirements, rational selection and application of new technologies.

11.

Hotel human resource management. Understand the characteristics of human resources and human resources management of the main indicators, the implementation of energy-based management, contractual management, stress management, staff recruitment decisions, select staff recruitment selection methods, the implementation of staff recruitment assessment, staff training, the implementation of staff configuration management, select the appropriate performance appraisal methods to implement the performance evaluation, to avoid performance appraisal misunderstanding, to carry out employee performance interviews, identification of the hotel salary composition To determine the principles of payroll management, design payroll levels and payroll structure models, and pay employees according to the law.

12.

Hotel financial management. Understand the principles and procedures of hotel financial budgeting, select the financial budgeting method, prepare the hotel financial budget, select the depreciation method of fixed assets, calculate the depreciation of fixed assets, control the hotel's cash receipts, accounts receivable and inventory, understanding of the hotel cost classification and composition, than the selection of cost control methods, the use of realizability ratios, asset management ratios, debt ratios, profitability and other economic indicators. The company's financial analysis will be carried out.

13.

New hotel business management. Identify the characteristics and assessment requirements of boutique hotels, understand the creation and management of boutique hotels; interpret the concept and core elements of cultural theme hotels, analyze the basic conditions and requirements of cultural theme hotels, and carry out the creation and management of cultural theme concepts, atmospheres, and activities, etc.; understand the concepts and characteristics of tourist lodgings, and monitor the levels and assessment of tourist lodgings; analyze the concepts and characteristics of *** enjoyment of economic concepts and characteristics, understand the definition and characteristics of *** enjoyment of accommodation; analyze the concept and characteristics of ***shanghai economy, understand the definition and characteristics of ***shanghai accommodation, clarify the management requirements and service norms of ***shanghai accommodation, and promote the continuous innovation and development of the new industry of hotels.

Part III Management of Travel Service Industry

14.

The emergence of travel service industry. Understand the market environment for the transformation of the travel agency industry to the travel service industry, be familiar with the specific role and different manifestations of consumer demand, technological change and capital in the market environment, master the three manifestations of the formation of the travel service industry, understand the intermediary attributes of the travel service industry, master the concepts and characteristics of the travel service industry, understand the difference between the concept of travel agency and the concept of the travel service industry, be familiar with and understand the composition of the travel service industry, master the offline traditional business travel agency and the concept of online travel service enterprises.

15.

New forms of travel service industry. Understand the background of the online travel service industry, familiar with the development history of the online travel service industry, the stage of division, master the growth period of the online travel service industry, the perfect period of the specific performance and development mode, master the classification standards and types of online travel service enterprises, analyze the operating characteristics of different types of online travel service providers, understand the impact of the online travel service providers on the traditional travel agencies, master the informationization of the traditional travel agency The main reasons for the layout of offline travel agencies, the phenomenon of Internet companies involved in the tourism industry, the future development trend of online travel agencies, traditional travel agencies to cope with the impact of online travel agencies.

16.

Marketing management of travel service industry. Familiar with the concept and connotation of marketing in the travel service industry, master the characteristics of marketing in the travel service industry; familiar with the essence and tasks of marketing management in travel agencies, master the functions of marketing management in travel agencies, familiar with the process of marketing management in travel agencies, understand the basic elements of the marketing mix in travel agencies, analyze the factors affecting the pricing of travel agencies, master the objectives, strategies and methods of pricing in travel agencies, understand the sales channels in travel agencies, familiar with the Travel agency sales channels, familiar with the types of travel agency sales channels, master travel agency sales channel strategy, understand the concept of travel agency promotion, master travel agency promotional mix strategy; understand the travel service enterprises online marketing media and methods, familiar with the mode of travel service enterprises online marketing.

17.

Human resource management in the travel service industry. Understand the meaning of human resources, master the connotation of human resources management in the travel service industry, analyze and master the characteristics of human resources management in the travel service industry; understand the meaning and types of human resources planning in the travel service industry, familiar with the content of human resources planning in the travel service industry, master the principles of human resources planning in the travel service industry and the methods of implementation; understand the incentive mechanism of human resources in the travel service industry, familiar with the travel service industry human resources compensation management and performance management, and understand the construction of corporate culture in human resources management in the travel service industry.

18.

The development strategy of the travel service industry. Understand the reasons why the online travel service industry will continue to grow, understand the nature of online and offline travel service industry services, be familiar with the reasons for the integration of travel services and exoticized life services, grasp the driving force that drives the transformation of traditional stores to agencies or individualization, recognize the specific manifestations of intelligent technology to lead the industry's innovation, grasp the impact of the ****healthy economy on the innovation of the industry, and be familiar with the measures to enhance the concentration of the travel agency industry, and analyze the measures to enhance the concentration of the travel agency industry, as well as the measures to enhance the concentration of the travel agency industry. measures, analyze the role of integration strategy and service value-added strategy to strengthen heterogeneous life services, understand the different manifestations of offline and online travel agencies in their bid for tourists, and analyze the specific practices of travel service enterprises to create IP.

Part IV Operation and Management of Tourist Attractions

19.

The main business forms of tourist attractions. Understand the connotation, types, development history, development status and problems of theme parks, and understand the development path; understand the connotation, development status and trends of vacation tourism, and understand the development path; understand the connotation, value, development status and problems of heritage tourism, and understand the development path; understand the connotation, development status and development path of industrial tourism; understand the connotation, significance, and development mode of rural tourism, and understand the development The path; understand the connotation of national parks, development status, understand the development path; understand the connotation and function of museums, development status, understand the development path.

20.

Tourist attraction planning. Understand the theoretical basis of tourism planning and tourism scenic planning, understand the scenic planning preparation process, understand the basic requirements and content of tourism scenic planning; understand the concept and classification of project planning, master the principles of project planning, understand the characteristics and methods of project planning, master the content of project planning and operational procedures.

21.

Tourist attraction investment analysis. Understand the concept of investment in tourist attractions, understand the concept and classification of the main body of investment in tourist attractions, understand the trend of diversification of the main body of investment; understand the concept and characteristics of government-oriented investment, mode selection, field selection, advantages and limitations, understand the concept of market mechanism oriented investment model, characteristics and mode selection; understand the characteristics of tourism investment, scenic area investment features and the characteristics of investment in scenic areas in the capital era; master the Microeconomic efficiency and macroeconomic efficiency evaluation methods and financial evaluation indexes, understand the basic content of the evaluation of social benefits, master the basic content of the evaluation of ecological benefits and the basic content of the evaluation of cultural benefits.

22.

Tourist attractions operation management. Understand the concept of environmental capacity of tourist attractions, master the measurement method of environmental capacity of tourist attractions, and master the countermeasures of environmental capacity regulation of scenic spots; understand the concept and content of wisdom tourism and scenic spot wisdom management, and master the modern technology used in the wisdom management of scenic spots; understand the background and significance of standardized management of scenic spots, and master the standardized management of China's scenic spots in the standardized management of the main standards; understand the concept and main types of scenic spots crisis, and understand the basic content of crisis management of scenic spots and cultural benefit evaluation. Types, understand the impact of the stage of crisis management of tourist attractions; remember the structure and characteristics of human resource management in China's tourist attractions, master the content of human resource management in scenic spots, understand the human resource management strategy in tourist attractions.

23.

Tourist attractions management system. Understand the connotation and characteristics of China's scenic area management system, understand the changes in the scenic area management system, the competent department and management system; master the property rights characteristics of tourist attractions, identify different scenic area management mode; understand the scenic area management system innovation.

The above is the 2021 intermediate economist exam reference syllabus - tourism economy, the total **** is divided into four parts, you can part by part to review carefully, you can establish a knowledge framework map, but also to pay attention to the examination registration related information, especially the intermediate economist initial application FAQs, be sure to understand and pay attention to up in advance. To understand and pay attention to up in advance, I wish you success in the examination!