Explanation of the term "Product Manager".

Product Manager (Product Manager) is the enterprise is responsible for product management positions, the product manager is responsible for investigating and according to the user's needs, to determine the development of what kind of products, choose what kind of technology, business model, etc. And promote the corresponding product development organization. And promote the corresponding product development organization, he also according to the product life cycle, coordination of research and development, marketing, operations, etc., to determine and organize the implementation of the corresponding product strategy, as well as a series of other related product management activities.

The core value of the product manager:

I, industry awareness and analysis

II, demand analysis and systematization

III, user experience and product design

I, industry awareness and analysis

1, awareness of the industry

a), the mode of their own industry, is the OTA, O2O, B2C. How does it play?

b) What are the "players" in the industry? What is the relationship between each player? What is the upstream and downstream process? How are the benefits evenly distributed? (Not equal distribution, but a balanced and coordinated distribution)

2, in the industry's relationship chain, what links can be replaced by the Internet?

For example, this is what our team is doing:

The following is what Taobao is doing:

The longer the chain of interests, the more intermediate links, the more room for the Internet to be transformed, and the corresponding profits will be higher. This is one of the reasons why O2O is so hot

3, according to the positioning of the product, that is, the position of the product in the industry to design

4, through the analysis of the market to determine the direction of development of the product

5, to clarify the business direction of the product and the value of the product point, in the design, the design purpose of the design is considered to be in line with the direction of the business

Two, requirements analysis and systematization

1, according to the direction of product development, to carry out the corresponding functional design

2, the requirements into features

a), understanding the requirements

b), the collection of requirements into a series of functions that can be supported to meet this demand

c), the requirements into the engineer Understandable language

3, design a business architecture to carry out your product design

a), systematize the requirements

b), pay attention to the dependencies between the functions

4, project management

Three, the user experience and product design

1, fundamentally efficient and fast, Precisely convey the solution to the user's request