Chain this model is sought after by most people, and on the network, it is thousands of chain franchisees.
However, existence is reasonable, there are buyers there will be sellers, there are sellers there will be buyers, a willingness to fight a willingness to suffer, this society has a considerable number of people have a restless heart, eager to start a successful business, but the capital is not much. Bold, the idea of less people looking for those who invested in small projects, so they became a franchisee; bold, the idea of more people to integrate those who want to start a small business, so they became a chain of franchises, so the mess and the market is huge chain of franchises market formed. But no matter whether it is a franchisee or a franchise enterprise, due to the small amount of money, poor foundation, weak operation, and ultimately be able to achieve success is very little, which is to a large extent a great waste of social resources.
First of all, we must recognize the essence of the chain franchise model, to find out where the lifeblood of the chain franchise enterprises, in order to come up with solutions that are compatible with it, and ultimately to success.
There are two core key points, one is the consumer, one is the franchisee.
Franchisees have two identities, the first identity is the consumer, and is the most rational, the most professional, the most difficult consumers, because the franchisee is the first line of the market and consumers are the closest to the people, they know the most about consumers, they choose the product to choose the brand, first of all, is to stand in the consumer's point of view, with the discerning eye on the product and the brand, so companies want to get the recognition of the franchisee! The first must also do a good job in the above two aspects.
The second identity of the franchisee is an investor, operator, they are concerned about profit and risk, so companies need to improve the franchisee's earnings expectations, reduce the franchisee's franchise risk, especially to reduce the franchisee's franchise risk which is particularly important. Because China is a disaster-prone people, five thousand years of traditional Chinese culture so that we have developed the habit of looking at the problem of looking at the negative, such as looking for a job to choose a company, the first to consider the employer is not often dismissed employees, their own business is the first to consider is not how much money I can make, but how likely I am to go bankrupt in three years, therefore, we need to reduce the franchisee's business risks, to dispel his negative concerns, so that the Franchisee to join the possibility of a big increase. So, how should go about it? The following suggestions are for reference only:
One, self-owned stores and franchises combined. Franchisee companies to open franchises to study consumers in the operation and accumulate operational experience, so as to be able to produce more and better products that consumers need, while closer to the market to copy the success of the experience to the franchisee to reduce the risk of joining the franchisee to the franchisee with confidence.
Two, strengthen the franchise business guidance and management
. Many companies on the attitude of the franchisee is to listen to, ignore, there may be two possibilities, one possibility is that the enterprise does not have the experience and ability to operate the market, can not give the franchisee to the correct guidance; the second possibility is that the enterprise has the strength to do so, but feel that the quality of the franchisee is not high, intervene in too much instead of causing resentment of the franchisee, the result is a thankless task.
In fact, this idea is not necessary, a real ideal of aspiring enterprises must have their own principles and styles of doing things, and only such enterprises to be able to obtain the respect and appreciation of others from the bottom of their hearts, not to mention the starting point of the enterprise is for the good of the franchisee it! The ultimate benefit is the franchisee themselves. Therefore, we can regularly organize franchisee training, help franchisees to develop appropriate market operation program and assist in its implementation together. This, the enterprise newspaper is a good carrier, can pinch the franchisees around together, mutual learning and exchange.
Three, do publicity can not be too utilitarian, to investment advertising and brand advertising with. We found that many companies are very eager to make quick profits, do publicity only for the franchisee, only to join the ads, so that the direction of corporate thinking has been biased, they feel that the franchisee is their consumers, as long as they find the franchisee companies have profits, the goods are sold out. They take the franchisee as a money-making object rather than a partner, such a business is not long lived.