for the consumers, the high-speed rail finally doesn't need to eat expensive and unpalatable box lunch, but for the catering bosses, they may be more concerned. Who can get a share?
■ Liu Yang, the catering boss's internal reference
1
Who can get the admission qualification?
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According to the news released by General Manager Tie, the railway department has opened the railway internet ordering platform to social catering enterprises in line with the idea of open cooperation and licensed operation. Is the entry threshold high?
Neishenjun contacted Gao Fei, the person in charge of Zhengzhou East Station Internet Catering Center. He said that catering enterprises that meet the following three conditions can enter the Internet ordering platform.
1. Food enterprises that are delivered by the central kitchen.
2. Merchants located within the security inspection area of Zhengzhou East Station.
3. Meal enterprises approved by the Railway Bureau.
"Catering enterprises outside the security inspection area of Zhengzhou East Railway Station are currently unable to settle in." Gao Fei said. The restaurant enterprises that have been laid out in high-speed railway station before have taken the lead in this market opportunity. Is this the special treatment given by the Iron General Manager to the catering enterprises stationed in the railway station, or is it necessary to pay a certain "admission fee" for the selected catering enterprises? Gao Fei said that this piece has not been said yet.
Mr. Nei Shenjun learned that at present, the delivery restaurants qualified for take-out include Dicos, McDonald's, KFC, Kungfu, Xiaoji Huimian Noodles, Ledao Hong Kong-style restaurant and so on. These enterprises are all big brands with considerable strength, and they are more likely to pass the examination and approval of the railway department for obvious reasons.
For small-brand restaurants, it is basically difficult to win in this competition, and the rigid requirements of the central kitchen exclude many small-brand restaurants.
It seems that the requirements of General Iron & Steel Company for food safety are still at the top of the entry threshold.
2
How to deliver takeout food?
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How can I deliver takeout on the high-speed train with a speed of 311km/h? It is estimated that many people will be very interested in this.
it is understood that passengers need to order food through the internet platform (including 12316 website, mobile APP and micro-signal). After ordering, the station coordinator will deliver the dishes to the carriages and seats designated by the ordering passengers. Passengers need to pay for meals and delivery fees to complete the reservation. The meal fee is charged by the merchant and the delivery fee is charged by the delivery unit.
when ordering food, passengers need to order food or cancel it 2 hours before arriving at the catering station. Merchants need to confirm or reject the order within 11 minutes after the customer orders, according to their own production capacity and raw material storage. If the order is not confirmed within the specified time, the system will automatically reject the order.
A staff member of the KFC restaurant at Zhengzhou East Station revealed to Neishenjun that the delivery fee for the upcoming KFC high-speed rail delivery business is still 9 yuan, just like the normal KFC home delivery, and the price of the food is the same as that in the high-speed railway station store. As for whether the delivery price will change in the subsequent process, it depends on the situation.
this will put forward higher requirements for the distribution of foreign sales. The stop time of the train is generally from a few minutes to ten minutes, which requires the food enterprises to accurately calculate the delivery time, otherwise the train will start but the meal has not arrived. Once consumers give bad reviews, it will have a great negative impact on these brand-oriented catering brands.