The most commonly used resource cooperation method for promotion is the website link strategy, and the cooperation of resources is mutually promoted by using the website visits of partners. The following is the network promotion work plan I brought to you. Welcome to read it for reference. Let's have a look!

model template of wechat promotion scheme (1)

across from Chang' an Hospital in Jianxin East Road, Jiangbei District, there is a row of food stalls. Among all the stores, a restaurant called "Fishing for the Dragon without Thorn" is easy to be overlooked. This shop is strange, with the rooftop on the second floor and the back street on the next floor, so there are 25 tables. Although the facade is small, the business in summer is enviable.

when the museum was first opened, chen xingyu also took the traditional route. Handing out leaflets, doing car advertisements, etc., tossing three or five times, the retirement fee of one million yuan will bottom out. In 2112, chen xingyu guarded this tepid little facade. "Our shop is small and crowded in a bunch of food stalls, which rarely attracts attention." Chen xingyu said that it was not until the beginning of 2113, under the guidance of friends, that he began to use WeChat to do business.

At first, dozens of friends were able to make a "wonderful" dish burn for three months. "In April last year, an old customer suddenly wanted to eat tomato-flavored fried loofah. I just let the cook make it out. The customer was quite satisfied. I immediately passed WeChat. As soon as my friend forwarded it, someone named it the next day. Fried towel gourd with tomato. " Chen xingyu said that this dark dish was popular in restaurants for three months, and it also showed chen xingyu the power of WeChat. "If you are not afraid of a small store, you will be afraid of fewer explosions." Later, Chen Xing Yu let customers scan the code and pay attention to it when entering the store through discounts, thinking hard about how to play with customers every day.

"There are many dietary choices, which can bring happiness to diners and become the first choice." Chen xingyu said, and it depends on highly interactive gameplay. Through playing, his WeChat friends increased from the initial 31 to 41 to thousands in just one year; Turnover from three or four hundred yuan a day to more than one hundred and fifty thousand yuan in January during the peak season?

template for wechat promotion scheme (2)

Guo chunpeng, director of Guangzhou shishang Guowei group information center, is a case under this industry trend. The group is a large-scale catering group with 43 stores nationwide, with nearly 6,111 employees.

Recently, Guo Chunpeng shared his transformation experience with the media at the launch conference of the new version of Tencent's e-commerce micro-life membership card.

In Guo Chunpeng's view, on the road of O2O transformation, if the mobile tools can be used well, whether it is to achieve more accurate marketing, improve the return rate of consumption or provide customers with direct customer service, these can be solved.

according to Guo chunpeng, the enterprise currently owns 11. 51,111 micro-life membership card customers, including 3. 21 thousand becomes a stored value member. Operating on this platform, its off-season turnover is higher than that of the Spring Festival peak season.

When marketing members by product backstage, nearly 61 cases were sold for a liquor supplier in three months, but only about 16 cases could be sold in half a year by traditional sales methods.

template for wechat promotion scheme (3)

I. purpose and significance of wechat marketing

at present, the number of users of wechat has exceeded 411 million, and enterprises in various industries have launched wechat marketing one after another, including the hotel industry. In the hotel industry, the Wechat marketing of Pudding Hotel and Huazhu Hotel has done the best and achieved good economic benefits. The benefits of developing WeChat marketing are as follows:

(1) Open up new channels for market promotion and shape corporate brand image;

(2) Enhance the interaction with concerned customer groups and further develop potential customers;

(3) Push all kinds of promotional and preferential information of the hotel in time to attract customers to make reservations.

therefore, it is suggested to open wechat of lifestyle hotel.

Second, the implementation method is to open a WeChat public account

Survey: Huazhu Hotel is a registered account of each branch and sends electronic coupons to fans who are concerned about the hotel. As of June 31th, 21xx, Huazhu has 1216 hotels with a total of 132,557 rooms, with an occupancy rate of 91.3% and over 11 million members. As of February 5th, 21xx, Huazhu has 521,111 WeChat fans, over 211,111 active members, with an average of 638 rooms/night booked every day. 67% of the members come from "people nearby" function, and only 16.7% are scanned by stores. Wechat members account for 4.7% of the total membership, and WeChat bookings account for 5.3% of the total bookings. .

Pudding Hotel is a WeChat system embedded in the hotel HTML5 page and connected to the backstage of Pudding Hotel, so guests can make reservations directly. Wechat online booking function requires a certain investment and secondary development. At present, Pudding Hotel has more than 231 stores and more than 6 million members in more than 31 cities across the country. By May 11, 21xx, WeChat fans had reached 541,111, with 61% new users and 264 daily orders. It is also worth mentioning that 26% of the new members have used WeChat to make reservations for more than 2 times, and the peak time of WeChat users' reservations is from 14: 11 to 16: 11. There are thousands of member inquiries every day. Pudding only pushes 1 messages on Wednesdays and Fridays, mainly in activities and games.

Therefore, in the first stage, we will learn to stay in China, and each hotel will open a WeChat public account. Make full use of WeChat shake, nearby people, drifting bottles, adding friends and other functions to develop members. When fans pay attention to the hotel WeChat, WeChat operators should introduce the hotel's preferential promotions to new fans through one-on-one push, and do not regularly carry out more direct interactive experience to fans through the group sending function. When there are more than 511 fans in each branch, you can apply for certification to improve your credibility.

in the second stage, when the Lifestyle Hotel reaches a certain scale and radiates across the country, you can learn from Pudding Hotel, open the WeChat public account of the Group and apply for official certification. Based on the existing functions of WeChat, the group public account can be further developed, and functions such as online booking and WeChat payment can be opened.

third, content planning

1. daily information push

wechat content mainly focuses on company dynamics, promotional information and interactive activities.

2. Long-term promotion activities

Model template of WeChat promotion scheme (4)

At present, WeChat is the hottest part in the field of mobile marketing. Many hospitals know to use WeChat for marketing, some say hello, some send messages, so how to do WeChat marketing for hospital-type institutions? Below, the author will plan the hospital's WeChat marketing scheme in detail for everyone!

Use various incentives, gifts, activities, cooperation and other measures to attract smartphone users to join the WeChat platform of XX Hospital. After entering the platform, you will be given the preferential points of "full reduction" and come to the hospital for medical treatment. As long as you hold a smart phone for authentication, you can enjoy the preferential measures of full reduction. Customer segmentation of database, regular customer maintenance and promotion of related medical products.

1. Project background:

The birth of WeChat gives XX a development opportunity-WeChat marketing. First of all, WeChat marketing is suitable for the spread of popular brands, and our institute can just create products and customize products for everyone, every family and every unit, because health problems are unavoidable problems for everyone. Secondly, WeChat can accurately promote and effectively and quickly classify information, that is, accurately locate customers. WeChat public accounts can achieve accurate message push through user grouping and geographical control in the background, so as to effectively and accurately spread. Therefore, it can effectively solve the disadvantages of many departments, many medical products, diverse marketing needs, single promotion channel, high cost and long marketing cycle in our hospital.

Second, hospital hospital WeChat marketing purpose:

1. Establish XX hospital WeChat platform, realize one-to-many interactive marketing platform, and rely on micro-explosive communication mode to penetrate into every XX person's mobile phone, so that mobile phones can become our outreach experts, sales experts and customer service experts, and build a healthy social circle around the hospital public platform. Creating a marketing channel by yourself: spreading hospital brands, medical products, high-tech medical projects, the latest medical information, preferential consultation on holidays, attracting more customers (patients) users and major corporate customers, etc., has become the most important part of enterprise mobile Internet marketing channel, and it is also the most important part of hospital marketing.

2. Through the implementation of this scheme, the layout of mobile Internet marketing channels will be completed in a very short time, and the current income and strategic layout will be made for the hospital to realize the network operation of new media. It means that the hospital has built a cheap point-to-point marketing network, eliminating intermediate links and saving a lot of outreach and public relations funds.

3. through the 3-4 layer filtering mechanism, we can filter the wide crowd into our customers in layers.

Third, the implementation method of the scheme

1. Use various preferential measures, gifts, activities, cooperation and other measures to attract smart phone users to join the WeChat platform of XX Hospital.

2. After entering the platform, you will be given the preferential points of "full reduction" and come to the hospital for medical treatment. You can enjoy the preferential measures of full reduction as long as you hold the smart phone for authentication.

3 subdivide database customers, and regularly maintain customers and promote related medical products.

iv. Implementation of the plan

1 Open a public platform account, register official WeChat and develop it into a public account.

2 Make QR code and micro-signal publicity: place QR codes in pictures, companies, official website, Weibo, blogs and forums, design leaflets, posters, business cards, T-shirts and outdoor advertisements of QR codes.

3 Online promotion methods: forums, IM tools, shaking, people around, official websites, blogs, Weibo, social networking sites, mutual promotion, paid advertisements and public account navigation.

4 offline promotion methods: gift giving, business cards, leaflets, T-shirts/advertising shirts, outdoor advertisements, brochures, code scanning discount at the toll booth, code scanning free registration, attention to strangers, activities and traditional media.

template of wechat promotion scheme (5)

1. It is very important to know the purpose of hospital's wechat marketing

If you are not clear about the purpose of hospital's wechat marketing, the schemes you have made may be totally different. Some hospitals aim to make their services more convenient, and some hospitals aim to better publicize their service products and get higher sales. When you know the needs of the hospital, you can clearly choose whether to use the service number or the subscription number. Before, some of my customers chose the subscription number when they registered, but found that they actually needed the service number. Because the newly registered subscription number cannot be upgraded to the service number, they had to re-register. In case the previous number used their own official name, it would be very troublesome to name the newly registered number. Of course, you can also open both accounts, but you need to consider the division of labor between the two accounts, otherwise it will be chaotic.

2. Analysis of peers or related accounts

I found that many operators of WeChat public accounts seldom pay attention to peer accounts, and all focus on self-media or some accounts that talk about WeChat marketing, as if they were afraid of adding a fan to their peers and losing money. Usually, your peers are your best teachers. There are many things that don't need to be re-explored, and even their successful operation methods or content layout can be copied directly. Before I make a plan for my clients, I will add a large number of WeChat accounts related to their industries to see how they use their service numbers and subscription numbers, and understand what types of accounts they use more. The marketing of those accounts is relatively mature. I pay attention to their dynamics and operation methods, the arrangement of activities and copywriting every day. After all, it takes a lot of time to make an industry-specific plan on competitors. If your industry has no decent competitors on WeChat, you can pay attention to this.

3. The plan of operating WeChat account for 1-2 months

is not like a plan. The plan often depends on estimation. The plan is to implement every detail, including the work arrangement, division of labor, daily tasks and activities of account operation. It takes some time to collect information to make such a detailed plan, and operating WeChat account is the best way to collect information.

Because each marketing channel operates in a different way, you can't do WeChat marketing in the same way as before. It's best to operate the public account of the hospital for 1-2 months first, and have a rough understanding of the marketing games and routines in WeChat, so that your plan has been basically formed. If you have no idea about WeChat marketing at all, you can directly copy the account content that you think is the best for your peers to do WeChat marketing, try it yourself for a while, and then fine-tune it appropriately. In the past, there was a clothing store called Yushang among our customers. Their proprietress had no idea about WeChat at all, and then directly imitated some accounts in the clothing industry. Now their accounts are working very well and have driven the business of their stores.

During this period, it is best to apply to the hospital for some resources to do some activities, such as forwarding friends, taking friends to the hospital to spend rewards, making promotions, discounts, etc., as long as it can be used to support WeChat activities, you can try it.

There is also interaction with customers. Many netizens think that customers ask questions and then we answer them, which is called interaction. In fact, this is called question-and-answer rather than interaction. Interaction requires your official account to actively drive users to communicate, for example, an article I wrote before, "What did God take from you?" There is our interactive content in it, so that interested friends can communicate with me. The purpose of this is to stimulate some people who have the same idea to enhance interaction. Simply put, it is to enhance feelings with customers.

you can try to recommend articles with complementary industry accounts, that is, recommend your account at the bottom of the other party's article and their account at the bottom of your article. Everyone's customer base is roughly the same, but the products are not competitive, which can quickly expand the number of fans in your account.

4. Analysis of data and customers

After 1-2 months, we can make a summary based on the operation during this period, including the analysis of the reading volume and forwarding of articles, which types of articles are more attractive to the target population, customer feedback, customer interaction, participation degree and effect analysis of activities, and the evaluation of how helpful this period is to the hospital business, etc. Make a report of these related data, and then write a few lines of summary for each group of data, such as articles, articles of a certain type have a high reading volume and forwarding degree, so you can appropriately consider increasing the publication of this content and so on.

5. Assign personnel tasks

According to it.