Tanabata Promotional Planning Program (General 5)
In order to ensure that the work or things are carried out in an orderly manner, we need to formulate a program in advance, which is characterized by operability and feasibility. What is the format and requirements of the program? The following is my compilation of Tanabata promotional planning program (General 5), I hope it can help you.
Tanabata Promotion Planning Program 1
Activity Theme:
A hundred-year old store, a hundred years of goodwill.
Activity Purpose:
(a) attract flow into the store, increase sales: through the Tanabata marketing activities, mobilize customer emotions for emotional sales, publicity and promotion for promotional activities
(b) attract fans + increase the conversion rate: through the online marketing activities, to increase the amount of WeChat fans, and at the same time, the conversion of online fans into (C) Enhance brand awareness: with the event publicity, create a communication effect, build brand image
(D) attract members + maintenance of customer relations: improve the brand loyalty of existing members, through the activities of the increase in new members
Activity publicity:
Push the public number in the news
or with the local high visibility
WeChat platform to push the event article
set up the forwarding of praise to send gifts
such as send
nail set, couple of cups, towels, water blooming umbrella
customized towel opening gift
a variety of towel styles, towels can be embroidered.
There is also this very beautiful advertising frosted glass cup, fashionable and beautiful appearance, coupled with the store's logo, so that the advertisement is perfectly integrated into the body of the cup.
Atmosphere layout
Employees:
1, employees with wearing a red cheongsam or ceremonial dress, wearing ribbons, to create a festive atmosphere;
Jewelry atmosphere gift ribbons
2, staff stickers arm stickers, arm stickers can be a two-dimensional code for the jewelry store, at any time to allow customers to sweep the attention of the discounts to enjoy discounts, and at the same time to improve the amount of fans of the public number!
The customized jewelry store can be used as a jewelry store.
Jewelry custom gifts wall stickers
Shop outside the atmosphere of the layout:
01 layout balloon arches, red arches, mainly to highlight the joy, celebrate the lively atmosphere.
02 doorway red carpet jewelry carpet gifts PVC bottom, fit the ground, non-slip and durable, soft and comfortable, environmentally friendly silk ring: fine workmanship, health and environmental protection, durable, wear-resistant, easy to clean.
03 can be combined with a wall of flowers, baskets, balloons. Add Valentine's Day festive and lively atmosphere, the overall atmosphere of red, yellow warm bright tones, so that customers feel the lively atmosphere of the jewelry store, giving customers a visual impact Promotions full of 999 to send a happy ending set of bowls Jewelry customized set of bowls Opening Gifts to send a set of wedding couples a set of red red happy set of bowls, which means a red-hot life. Full 1888 to send air conditioning was hugged or jewelry pillow was.
Pre-publicity is generally 7 days
Intermediate activity lasts 3 days
After the event can be used one day to do the post-feedback
Activity gifts/materials need to be customized a month in advance to prepare
In order to avoid some of the gifts too long a period of time
Resulting in the gift can not catch up with the event
Tanabata customized gifts special
Huafeng Gifts to provide quality service to more customers
We have been encouraging
activity gifts before major festivals
one month in advance to prepare for the customization of
Tanabata promotional planning program2I. Activity: Tanabata Valentine's Day, the Chinese own Valentine's Day
strong> Second, the activity time: 20xx August 17th - August 19th
Third, the activities:
Activity 1: my lover - I'm in charge
Romantic Tanabata, the deep love, wearing the whole class 40% off. Boutique leather shoes, travel shoes 20% off, woolen sweater 50% off, Tanabata hot, sweet delivery, dress up your her (him). (Except for the express, special-priced goods.)
Activity 2: Tanabata, romantic gift - chocolate
During the event, wearing goods on the day of the cumulative total of 177 yuan (supermarkets do not discount a single ticket full of 77 yuan) to send a box of exquisite chocolate or a rose. (With the shopping ticket, to the 1F general service desk to receive.)
Activity 3: Tanabata love, tokens of affection
1. Jewelry:
Gold 180 yuan / gram, platinum PT950: 385 yuan / gram.
Silver jewelry 75% off, jade counter 50% off, Hong Kong good luck diamonds 50% off, the old Fengxiang brand gold 208 yuan / gram, 20% off diamonds.
2. Watches:
During the activity period, 15% off the entire high-end watches, and a gift of Grohe series of women's watches (worth 98 yuan).
Cartoon watches, head jewelry 30% off.
3. Cosmetics:
Olay, Maybelline, 10% off the entire site (except specials). Avon sunscreen series full
85% off, gel white series full 20% off, Feixi, Dr. Lee, Gosse full 10% off hot sale.
4, the start of the school run, affectionate students chapter ......
The start of the new school year run, the new century for the students carefully prepared: bags 20% off the whole site, sporting goods, living supplies discounts ......
5, Happy Tanabata Valentine's Day, the supermarkets and supermarkets.
6, down jacket anti-seasonal sale (4F down jacket outlet)
Fourth floor down jacket outlet thousands of down jacket anti-seasonal sales, freezing point sale from 88 yuan! The first time you see a new product, you will be able to find it in the market.
Fourth, advertising
Strategy
Tanabata promotional program 3First, the purpose of the promotion
Through the "romantic Tanabata" theme, tightly grasp around the "lovers". Vigorously launch the "price storm" price reduction promotional activities, so that consumers feel the real price concessions.
Second, the promotion time
August 9, 20xx - August 13
Third, the publicity slot
August 8, 20xx
Fourth, the theme of the promotion
1 . Show your love and price reduction
2. Prepare enough gifts to make love announcements all over the world
V. Merchandise promotion
"Tanabata Valentine's Day" is a special holiday, is the lovers of the festival of the gift, so merchandise promotions should be "Love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.
The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting and categorization, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of the display: August 9 - August 13
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display
Six. Love headdress bouquet"
1, mainly headdress, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower.
2, the production of "love headdress bouquet" price list
Prepare boxes, wrapping paper in advance, do a good job of packaging.
3, free delivery service, requires more than 100 yuan of jewelry, delivery range of no more than 2 kilometers.
VII, activities and promotions:
1 Valentine's Day Balloon Pairs
The production of 100-200 balloons, balloons for the Valentine's Day atmosphere in the store layout and shopping gifts (stores to arrange).
Cost 0.155 yuan / set.
2, membership card gift
Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: August 8 - 13)
Note that the registration of membership card information.
Eight, publicity
In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be in the local free choice of media. Examples: evening newspapers, television subtitles, DM delivery and so on.
1, publicity tagline
Color jumping xxx jewelry
Bright colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come to see these noble, lovely and beautiful jewelry!
Valentine's Day with a difference
What to send is different, what to send a gift to the beauty of a smile? And save money and decent gifts, see HAFACE recommended baby jewelry bar ......
Nine, the store layout
1, ready to give gifts to make love announcements all over the world front door photo posters.
a. Shop in front of the art pen handwritten posters (including the specific content of the preferential strategy);
b. Color banner: the content of the "show love has the way! Price reduction is justified in the price reduction storm";
c. Purchase or rent a heart-shaped balloons to do store decorations;
2, the counter and store inside and outside the health: to be neat, windows and doors must be clean, spotless glass.
3, here is still a special mention of the quality of service must be effectively improved.
Tenth, joint business
With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides.
Such as the purchase of XXX yuan of flowers, a gift of jewelry provided by xxx or membership card;
In xxx purchase XXX yuan of jewelry, a gift of flowers provided by the XXX flower store or discount card.
Activity theme
Love is thick for a lifetime, the true expression of love
Activity (a) theme: Tanabata lovers, true love is infinite
Activity (b) theme: love me, be brave and say it
Activity (c) theme: love is priceless, love me prize
Activity (c) theme: love me prize
Activity (d) theme: love, love, love me prize
Second, the activity time
20xx August 1 to August 7
Third, the activities of the object
1, the activities of the (a) for the target object: the age of 23 years old -45 years old, tasteful dress, especially driving a private car of men and
2, activities (two) for the target object: activities (a) participants and beauty salon members of the husband (or boyfriend);
3, activities (three) for the target object: activities (two) participants and all the women to participate in the selection;
Fourth, the content of the activities
activities (a): "July 7", "July 8", "July 9", "July 10", "July 11" and "July 12", "July 13", "July 14" and "July 15". ): "Tanabata lovers, true love unlimited" special activities
During the event, all men can buy "couples romantic heart gift" special package in the salon (worth ￥ 999 yuan), presented to their wives (girlfriends), in order to fully express their love, thank his wife (girlfriends) Their love, thanks to his wife (girlfriend) in the past year to their own support and help; beauty salon customers can also be publicized at the same time (loved ones *** enjoy the activities of the preferential);
Beautiful heart card can enjoy nine special offers:
1, optional basic care program twelve times;
2, optional body care program four times;
3, get the "Love Unlimited" guest product gift box set (special packaging) to his wife (girlfriend);
4, August 26th was given a bouquet of flowers (11, color of your choice) and a box of fine chocolates, sent by a designated person to the designated person;
5, was given a man's belt (or shirt, wallet);
6, received a man's belt (or shirt, wallet);
6, received a man's belt (or shirt, wallet);
6, was given a men's special cleansing milk;
7, was given to men's kidney maintenance care;
8, was given a love oath card, to participate in the "love words selection activities, the opportunity to obtain exquisite prizes;
9, the day of the booking can be obtained 10% discount;
Note: or married three years (including three years, in the case of (including three years, subject to the marriage certificate) can get another 10% discount (on top of the discount)
Activity (II): "love me, be brave to say it" love oath expression activities
In 20xx August 1 to August 7 period, where the purchase of the "Couple Romantic Gift" special packages "special package of men and salon members of the husband (or boyfriend, note: do not have to buy "Couple Romantic Heart Gift" special package) can be in the salon to get a love oath card, write down their own touching words of love, pasted on the salon door of the heart-shaped board, so that we can come together to witness their own heart for their loved ones, so that their love will last forever! The love card will be posted on the heart-shaped board at the entrance of the salon, so that everyone can witness their love for their loved ones and make their love last forever!
Activity (3): "love is priceless, love me with a prize" love words selection activities
In 20xx August 1 to August 7 (before 3:00 p.m.) during the period, all female friends can receive a love words selection coupon, selection of their own heart of the expression of the love words of the various prizes, all to participate in the selection of female friends can be awarded a free beauty salon! All female friends can be given a salon sent 'experience coupon (or × × yuan vouchers), and participate in the lucky draw, access to exquisite prizes;
August 7, 17:00 on the scene to reveal the results of the selection process, assessed "the most touching love story award", "the most creative love story awards ", "popularity love story award", "the most simple love story award", "the most humorous love story award" and other five awards, the winners will be given a free western restaurant Couple's package (or free couples movie tickets); at the same time to draw a number of winners to participate in the selection (awards and prizes from the salon to determine);
V. Activity publicity:
1, publicity focused on the time: the activities of the first five days
2, means of publicity:
a, hand out a single (theme: a letter to men,);
b, a single (theme: a letter to men,);
c, a single (theme: a letter to men,);
d, a single (theme: a letter to men,) A letter to men,);
b, hanging banners (event theme);
c, poster posting or x-rack display (event content description);
d, clip the newspaper;
e, beauty salon female members of the publicity, asked to be brought to their husbands or boyfriends;
f, the other;
Six, the activities of the Remarks Matters:
1, publicity leaflets to have incentive and infectious, put forward the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - men;
2, publicity speech focus: to emphasize the delivery of the "couple of romantic Heart gift" special package is a wife (girlfriend) of a most caring, is the love of the actual action performance;
3, the development of activities and sales targets, and decomposition to the beautician (beauty consultant) corresponding task indicators, the end of the activity in accordance with the rate of achievement of the situation of reward.
4, the beauty salon store must be properly arranged to create a festive promotional atmosphere, to stimulate the customer's desire to buy; such as the posting of "male guests stop" tips, activities during the period to be removed; at the same time outside the store into the heart-shaped board pay attention to the interference of the city police;
5, can be combined with a florist, Western-style restaurant, men's clothing Specialty stores and other businesses **** with the promotion, to enhance the impact of the event;
6, this program is for reference only, the specific promotional content and implementation details should be based on the business district and the actual situation of the salon to adjust and supplement.
Tanabata Promotional Planning Program 5
July 7 on the lunar calendar, is China's Tanabata Valentine's Day. In recent years, Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love.
In order to make the ktv business characteristics, fully reflect the ktv business style, in accordance with the current company's business situation, Zaozhuang people entertainment market changes, for the Valentine's Day consumer groups, to make the following activity planning.
First, the theme of the event
"Valentine's Day ktv brand new fashion theme party activities"
"love shock wave looking for the goddess in your heart"
Second, the activity of time
August x, x day
< strong> Third, the purpose of the activity
1, through this activity, to improve the ktv in xx dining entertainment market brand appeal;
2, to increase 80% of the average daily turnover.
(After the end of the activity, by the Ministry of Finance to the general manager to report the results of the activity)
Fourth, the concept of the activity
The activities of the Beijing, Shanghai, Shenzhen, Hangzhou, bars have been effective promotional methods, combined with the experience of the local entertainment venues activities, for the current fashion city men and women like to look for passion, looking for fresh stimulation to the consumer psychology of the planning. The activity adopts a large dating method, encouraging guests to come to the ktv guests try to speak with "strangers", and then through our dating activities program carefully, strict deployment method control, I believe that we can create a cheerful, fresh bar life mode (specific control methods see the plan sixth love shock first wave).
V. Activity methods
1, the integration of the company's various departments of customer resources, unified in the form of short messages to the guests to release the activity information;
2, through the outdoor advertising, dj station (can be invited to the ktv dj a), led display screen, private room computers, etc., to the recent patronage of the company's guests to release the activity information, content, activity methods.
3, carefully arranged activity venues, and strive to create a romantic, beautiful holiday atmosphere;
4, this activity to the ktv first floor hall as the center of the activities, private rooms as a supplement;
5, where the 16th visit to the ktv female guests, can be in the bar to receive a rose;
6, come to the store to open the stage, open the private room that comes with the stage The gift of two chocolates.
Six, the activities
Love shock the first wave: "looking for the goddess in your heart" (to be considered)
①, the campaign slogan: resolutely with strangers to speak;
②, the store's own design of the dating card, male ( green), female ( Green), female (pink); dating card content: name (what is the name), age, hobbies, work, his / her requirements;
③, the guests open the table / private room, that is, sent to the guests dating card, so that the guests to fill out their own;
④, the guests can be observed, and then entrusted to the waiter will be given to the dating card to the heart of his / her;
⑤, if the two sides are interested in, can be communicated through the waiter from both sides. If the two sides are interested, you can start dating after communicating with both sides through the waiter;
Love Impact Second Wave: "Dazzle Yourself, Hot mm Calling Order" (this program includes the hall and the private room), by the store to arrange for a person to observe the female guests on that night, such as the discovery of a youthful and beautiful girls, you can notify the subordinates to invite her to do a simple show (host, show) on the stage at the specific time. Simple performance (host, performance time is separately arranged), after the show can receive the store special cocktail card, with the wine card can go to the cocktail bar to get a cup of designated cocktails (the selection of this activity by the store manager to sign the approval shall prevail).
Love shock the third wave: "true confession"
Where the night of Valentine's Day patronage ktv couples, ktv can provide them with the opportunity to go up to the dj stage, loudly express their love. And you can get a complimentary champagne (special day special confession, how can not move her/him).
The fourth wave of love shock: "romantic passion" (this plan includes the hall and private rooms)
During the activity period of August 15-16, where consumption of more than a dozen beers or consumption of 300, can be obtained on August 16, 0:00 minutes on-site raffle ticket, and so on. The ticket will be drawn on the spot.
First Prize: One room at Xue Guo Da Hotel for one night
Romantic decoration and a bottle of champagne;
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