First, store design pays attention to face value
A successful chain store attracts customers not only by goods and prices, but also by improving the overall value of the store. In this era when face value is justice, if a chain store can't afford the face value of a store, it has already bid farewell to a good start. Nowadays, many storefronts pursue glamour and characteristics in design, and the design and decoration are extremely gorgeous, but they are divorced from their own brand characteristics and reality. At first glance, customers really find it attractive, but if they look at it for a long time, they will have visual fatigue and will not stay for a long time. Therefore, the value of the store should be created on the premise of ensuring that it does not deviate from the brand temperament. It can be novel, but it can't be off track and whimsical.
Second, store design emphasizes brand characteristics.
Many stores often go all the way to the end in the pursuit of face value, which will be too late. For chain stores, the most indispensable thing in store design is to emphasize brand characteristics. What we are talking about here is not a simple unified storefront signboard, but also includes style characteristics, layout, color, goods, display props and so on. When designing and decorating storefronts, each chain store should not be too different from each other. Because the face value can enter the customer's eyes, but it may not enter the customer's heart, and the brand effect is often a factor that distinguishes the retail competitors in the same industry and can be rooted in the customer's heart for a long time.
Third, the store design is suitable for large-scale replication.
Successful offline chain stores are easy to face the opportunity of expansion, and as mentioned above, if the store is designed magnificently and luxuriantly, but the design and decoration are very complicated, time-consuming and labor-consuming, which is obviously not conducive to the large-scale replication and expansion of the store.
Therefore, in this respect, Guli Design puts forward modular space design, which splits the storefront, and decomposes the door head, cashier, display props, lighting, floor and display cabinet into independent small modules for independent design. The advantage of this is that if you want to change the face value of the storefront in the future, you can combine them at will to form a diversified storefront image, so that the storefront can be replaced more easily with the trend and customer preferences. In addition, stores save more time and money when replicating and expanding, which is very suitable for the design of chain stores.