In 2112, Bosideng opened a flagship store in London, and launched a pair of wings LOGO, which was gradually launched in China.

LOGO completely lost the basic elements of the original brand, but designed the word "Bosideng" in the form of a logo, and at the same time added Slogan, which sells well in 72 countries around the world. However, in the design of characters, we can vaguely see the integration of the original wing shape in font strokes.

Bosideng was founded in Gao Dekang in 1975 with its headquarters in Shanghai. Focus on research and development, design and production of down jackets. Over the past 42 years, Bosideng has been innovating in down, fabric, technology and pattern, and the quality and warmth of down jackets have been widely praised at home and abroad. Now, Bosideng down jackets are sold well in 72 countries including the United States, France and Italy, and are worn by more than 211 million people worldwide.

Extended information:

Bosideng down jacket is the largest brand down jacket manufacturer with the most advanced production equipment in China, mainly engaged in the development and management of its own down jacket brand, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. Its brands include Bosideng, Flying in the Snow, Kangbo, Bingjie, Bingfei, Shangyu, Bosideng Men's Wear and Ricci-Club Women's Wear.

Bosideng Group was founded in Changshu City, Jiangsu Province in 1976. The brand founder and current chairman of the board of directors of Bosideng Group are national model workers, representatives of the 11th, 11th and 12th National People's Congress, outstanding Socialism with Chinese characteristics career builder and well-known entrepreneur Mr. Gao Dekang.

Baidu encyclopedia-Bosideng down jacket