From the perspective of volume and development stage, take-out is still very young. I believe that with the passage of time, take-out will inevitably develop into a way of eating comparable to internal meals. If there is an internal meal, there must be a takeaway. The issue of subsidies is also a work that puzzles everyone. Students who have been making takeout for a long time still remember the wonderful time of 20 15. The takeaway APP asks you to go to the platform and post the whole platform 20- 10. Every day you just worry that you can't make it, and you never worry that you can't sell it.
Once upon a time, there were fewer and fewer subsidies for platforms, which in turn required various concessions and subsidies from merchants. It was not that easy to open a store and want to go to the platform. Instead, we have to squeeze our heads to fight for subsidies and ranking resources. In less than two years, ice and fire are two worlds. Many brands are numb with subsidies, blindly expand, subsidies dissipate, and brands die. 20 17 can clearly feel that users are beginning to layer. On the one hand, one-sided users continue to pursue low prices, on the other hand, one-sided users begin to have brand awareness and are willing to pay brand premium for high-quality businesses in their minds, which gives personality businesses struggling on the old line a chance. Finally, we can make a good brand, set reasonable fees and serve high-net-worth users who have a demand for quality of life. This one-sided user naturally brings a bonus to the takeaway industry that no one can take away.
This is a beautiful period, and the dividend in this period is not just capital. The sinking of the scene, the sinking of the region and the awakening of users' brand awareness mentioned above are more meaningful and costly than the previous capital dividend. We can't check according to what we see on our own acre of land. We must look farther in space and longer in time before we can draw a truly reliable conclusion.
The future of takeaway can be expected. This huge treasure mine has only mined a small corner, and there are more treasures worth digging for a long time.