Question 1: What is the secret of Haidilao's success? 1. Excellent and effective management system. 2. Practical marketing planning. 3. Careful and enthusiastic service. 4. The whole team's tireless pursuit.
Question 2: Why is Haidilao's hot pot business so good? What's the reason? We all know that now is an era in which the mode wins. A good mode can accelerate the pace of success.
System is the secret of success. The secret of success of McDonald's and KFC, which are popular all over the world, lies in having a set of replicable successful systems. A mature and successful system can bring relaxed, simple, fast and safe success to every business partner! Haidilao also has a good model and system, and the service is supreme, so the business is very good!
Question 3: Why can't Haidilao be copied? Recently, I have seen a lot of beautiful talks about Haidilao. Many enterprises are studying, and it is even rumored that some people go undercover in Haidilao to learn, but the result is a pity. Why can't they learn and take them with them? Although the employees of Haidilao can't be dug up, the technical content is not very high. Why can't the peers copy it? What is the true meaning of Haidilao's prosperity behind many favorable voices? Through understanding this company, Shangyangtianxia found that the difference between Haidilao and other peers is not the hot pot itself, but the cultural concept difference that goes deep into the bone marrow. Specifically, there are * * * now: 1. Haidilao is operating corporate culture, operating the hearts of employees and customers, and aiming at the best experience of employees and customers. However, other peers are running business with the goal of maximizing profits. These are two completely different value orientations. To use an inappropriate metaphor to describe it is that carnivorous wolves have to learn from vegetarian sheep to be vegetarian, and the effect is certainly not satisfactory. 2. Haidilao deeply implants culture and ideas into the bone marrow of every employee, even into the hearts of customers, and this culture and concept just caters to the most simple needs of human nature. This kind of culture started from the founder, copied and spread from the inside out, and grew by recruiting and cultivating family members, allowing employees to control their own thoughts and realizing "inaction". The whole enterprise is like a "paradise", which saves a lot of management costs. However, other companies are controlled from the outside to the inside, that is, they directly recruit ready-made employees, retain their original thinking and habits, and use rigid systems to control employees' active thoughts. Staff mobility is high, management costs and labor costs remain high, and the results of operations will of course be very different. 3. Haidilao follows the line of steady development, slowly and steadily, step by step, does not take the capital operation route, and refuses venture capital. They decide how much territory to expand according to the number of members of their "Xanadu". Although the number of shops is not growing fast, once they expand a "territory", they can take root and sprout, and it is not easy to wither, because they have always maintained the seller's market trend that demand exceeds supply, and this trend has become more and more obvious with its increasing influence. 4. Haidilao culture is the core of entrepreneur culture, and it is entrepreneurs themselves who need to learn, not ordinary employees. Many employees go to study, not the boss himself, but it is the entrepreneur himself who affects the core culture of the enterprise. Therefore, even if the employees learn the essence, the impact on the company is very limited, because the influence of ordinary employees on entrepreneurs is often too weak. 5. Excellent corporate culture has been formed at the initial stage of the enterprise, but it is very difficult to make major adjustments to the deep-rooted culture after the enterprise grows to a certain scale. This kind of adjustment is more difficult than building a new company, because you will find that the new cultural reform will be met with numerous obstacles in its promotion. Unfortunately, most enterprises didn't realize the importance of culture until they reached a certain scale. 6. Haidilao culture has a strong background of the times, so it is difficult to be copied. Not every entrepreneur has excellent entrepreneurial spirit in the initial stage of starting a business. Moreover, Haidilao has successfully operated for nearly 21 years and experienced years of accumulation and precipitation, leaving behind the essence of its culture, which has a thick background of the times-people have different value orientations in different eras, and such historical accumulation cannot be copied. 7. Few enterprises can create a happy, independent and efficient cooperation atmosphere like Haidilao. Moreover, this kind of atmosphere is the scale of a team of tens of thousands of people, and its appeal and educational power to new employees are difficult to replicate. 8. Many enterprises just learned the technology of sea fishing. As it turns out, it is not uncommon for enterprises with technology above Haidilao, but their business is not satisfactory, because this is not an industry that can be supported by technology alone. 9. The competing learning of other enterprises is just to promote Haidilao, which makes it more difficult to surpass it. Haidilao has a brand accumulation of nearly 21 years. When many peers have been learning and praising it, or even deifying it, more people will look to Haidilao, and learning will become promotion for Haidilao. Even if customers experience the same service, they will say that they learned from Haidilao. 11. Many enterprises learn from the giants, but ignore innovation. There is only one Haidilao, even if we can learn its essence 111%, it will not become a real Haidilao. If these enterprises can't innovate and just blindly follow, then they can only serve as cannon fodder and stepping stones for giants like Haidilao. To sum up, ..... > >
Question 4: How to pass the interview success rate in Haidilao? To improve the interview success rate, you must have considerable skills. I attended the interview on the 11 th, with 4 years' work experience, 13K, and at the end of February, I was admitted by the interviewer on the spot and set the entry time. The perfect interview is to be prepared and choose the interview selectively. Don't meet every company. First, it depends on the sincerity of the other party. Generally, if the other party is sincere, it will be reflected in the interview notice email. For example, "After reviewing your resume, we think your qualifications are very in line with our job requirements, and now we invite you to come for an interview." Seeing this interview notice, the success rate has reached 61%. "Very in line" already shows that the other company has targeted you and has a considerable sense of identity from the heart. When encountering such situations, we must grasp it well and make full preparations. 2. For those companies that only send emails and don't call, you don't have to go to the interview. They are either in no hurry or can't afford your salary. Third, pay attention to the internet to check the interview company before the interview, and have a certain understanding of the industry and products of the interview company. Fourth, the resume brought by the interview must be consistent with the resume found by the interview company on the Internet. This issue is very important. If there is a difference, there is probably no chance. Fifth, you must have a clear and accurate expression of your work experience on your resume. There should be no contradictions, and you must truthfully express it. Don't lie. Lying is easy to expose. 6. During the interview, you must answer questions at an appropriate speed, not too fast, clearly stated and showing a sense of maturity. Seven, learn from the failure, find out the reasons for your failure (many times you just don't have an accurate pricing for yourself, too high will often lose many opportunities, I have a deep understanding).
question 5: what is the secret of the success of haidilao? 1. excellent and effective management nail making
2. feasible marketing planning
3. meticulous, warm and thoughtful service
4. the tireless pursuit of the whole team
question 6: what are the advantages of Haidilao online to make it successful through this model? The success of Haidilao depends on the establishment of an internal operation mechanism different from other enterprises. First of all, the advantage of Haidilao lies in its excellent service. The excellent service of Haidilao has helped Haidilao win the satisfaction of customers and gain profits. Secondly, Haidilao's customer service comes from excellent staff. The excellent staff of Haidilao determines that it can provide differentiated services different from other catering enterprises. Finally, and of course, most importantly, the managers of Haidilao include bosses, treat employees well, provide generous benefits to employees, empower employees, organize employees to participate in various activities, and mobilize their enthusiasm. The above three factors are closely linked. Managers treat employees well, employees provide quality service to customers, and customers feel good service, which makes Haidilao an advantage.
Question 7: Can the pattern of Haidilao be copied? Haidilao should not be copied, because his current service has become the corporate culture of their enterprise itself, not simply by imitating or digging a few Haidilao people. Only in that atmosphere can you really appreciate the magnetic field effect, and once you leave, it will be assimilated by other places in a short time. I think the whole atmosphere of Haidilao is a little similar to that of MLM organizations, with the same persistence, the same people who are always full of * * *, and the same meticulous care and consideration for the people around them, just one is to make you willing to seek benefits for it and work hard for it, and the other is to make you realize your own life value!
Question 8: How does Haidilao's concept of internal customers deepen his understanding of customers, and how does paying attention to customers help him succeed in the hot pot industry? To put it simply, it is customer-centered and the service is very humanized.
Question 9: After reading this book, I always feel that management is art, not science. As an artistic management, talent and practice are far more important than knowledge and theory.
this is the most clear sentence I remember after reading "fishing in the sea, you can't learn". The management of Haidilao can't be copied by others, and the success of Haidilao can't be copied. More precisely, Haidilao was not managed by the founder Zhang Yong, but was created by Zhang Yong. Others can learn its shape, but they can't learn its god, because God created thousands of people, and everyone has his own god, which can only be improved and improved, but can't copy others and become others.
Many inspirational books always teach you how to succeed. One minute they tell you the details determine success or failure, and the other may tell you that you can only win if you persist. Sometimes you read too many such books and listen to too many lectures, but you get lost. I remember once in a magazine with a huge number of petty bourgeoisie fans, there was a column that published some short stories all the year round, aiming at telling young people the philosophy of life and the path to success through short stories. I remember that this column of the periodical magazine published two stories at the same time:
First, while drilling a well in the desert, someone chose a place, drove down hard, and there was no water for 51 meters, and finally gave up. In fact, there is water 51 meters away, just lay down 5 meters. It seems to tell everyone to learn to look for more opportunities and not to be stubborn. )
2. Dig a well in the desert, lay it for 5 meters, and there is no water. Then start a new one at the side of 51 meters. According to this rule, there is no water in 51 places, and finally give up. In fact, he drilled any well, as long as he laid 6 meters, that is, there was water for an extra meter. (It seems to tell everyone that you will succeed as long as you persist)
Of course, some smart people will definitely come to a comprehensive conclusion after reading two cases, saying that it is true to learn to face the actual situation flexibly and learn to analyze specific problems, but it is also equal to saying nothing.
When giving lectures to students, many of our trainers always tell them all kinds of methods and theories, and then use all kinds of cases to prove them, but in fact, taking the cases out of context simply can't explain why this case is successful. Just like Wal-Mart's low-priced case has been in the textbooks of Harvard Business School for so many years, but no supermarket can learn and grow into the second retail giant.
success cannot be copied. Even if you take 11,111 steps back, you can learn everything about Zhang Yong in both spirit and form. But when you go to make hot pot again, the employees you face are already born after 91, and the customers you face have already experienced the upgraded service content of Haidilao. Your environment and problems are different. Can you succeed with the same person and one behavior method? As the old saying goes, current events make heroes. Everyone's opportunity and luck can't be copied.
Business success cannot be replicated. Every truly successful entrepreneur is an artist who is good at creating. Business is like this, and so is politics. Once a friend especially liked reading memoirs of various political celebrities or books introducing their lives, and found that everyone's success and position had their own stories, which could not be copied.
Success can't be duplicated. However, the pursuit of success is the right and expectation of each of us. So should we stop working hard? On the contrary, each of us should work hard, but when we work hard, we can try our best to pull the perspective back to ourselves from the outside. When it is difficult, we are not thinking about what tricks the outside think tank can give after a few days of research. The outside suggestions can only be used for reference. Only you, who have been in your own business for a long time, know the situation of the enterprise best, believe in your own mind, and use your mind to get out of your own road to success.