Mother's Day Community Activity Program 1 The second Sunday in May is the day to pass on love-Mother's Day. On the occasion of Mother's Day, our property management office will bring care and love to the mothers in the community, further strengthen the cultural construction of the community and increase the interactive activities between the property and the owners. In order to publicize the special day of May, the following activities are specially formulated:
I. Venue
Community square.
Second, the activity time
15: 00 pm in xx, xx, xx.
Third, the deadline for registration.
17: 00 pm in xx, xx, xx.
Fourth, the active object.
All the residents in our community and the staff of the property management office.
Verb (abbreviation for verb) activities and rules
1, Shuanglong Play Pearl: Participants use chopsticks for competition to clamp table tennis from one basin to another (20 meters away). In the process of clamping the ball, only chopsticks can be used, and no part of the body is allowed to touch the ball. If the ball falls out of the basin, it is not counted, and then another ball is caught. Within the specified time, the person who grabs the most table tennis wins.
2. Grab the stool: the contestants form a circle around the stool (there are not as many stools as the contestants). After the music stopped, they quickly found a stool and sat down. Those who don't grab stools are eliminated. Until the last six people left, choose the first, second and third prizes in turn. If there are a large number of people, they can be divided into groups, with the top two in each group and the final.
3. Heart-to-heart (back-to-back ball clamping): Two people in each group cooperate to blow the balloon and transport the ball from the starting point to the end point by back-to-back ball clamping. During the game, hands and arms can't touch the ball, or they will be fined for 2 seconds each time; After the ball falls, restart the game from the starting point. The person with the shortest time wins.
4. Parents and children need to sign up for special Mother's Day activities, and the rules of activities will be announced on the spot.
Sixth, the award setting
Each activity has a first prize, two second prizes, three third prizes and several participation prizes.
Seven. Registration method
1. On-site registration: go to the property customer service center to fill in the registration form for May activities in xx Community.
2. Online registration: Edit the information of "Building+Room Number+Name of Participants+Age+Entries" and send it to the backstage of WeChat official account, xx Property Public Rental Housing.
After the May Day sales peak of Mother's Day community activity program, the pre-shopping craze of consumers gradually subsided, and basically the shopping demand was not strong. We can launch Mother's Day promotion activities in view of the market sales trend that after the climax, the residual temperature still exists.
I. Activity time
May 1 1- 16
Second, the theme of the event
On Thanksgiving Day and Mother's Day, members send surprises.
III. Contents of activities
There is a kind of love in the world, which is unknown, but does not ask about the harvest. You can ask for it at will, but don't ask for anything in return. This kind of maternal love is called mother.
Over time, I feel maternal love, care about my mother, and offer warm gifts. Happy Mother's Day to all mothers!
1, love for a happy mother
Female friends who shop all over 38 yuan in the supermarket department can get a carnation free of charge at the service desk with the computer receipt of the day. (Top 30 only)
Carnations (bought by merchants themselves) are placed at all the women's counters in department stores, and Bloom smiles at his mother.
2. All-around champion mother-Happy Family Fun Competition
On Mother's Day, shopping malls will hold fun competitions such as folding quilts, tying ties, peeling apples and threading needles. Who can decide the all-around champion mother through the above three fun competitions within the specified time, who takes the shortest time and wins if she does well.
Reward setting
Champion: 1 winner, a cool quilt in summer.
Runner-up: 2 winners and a sun umbrella.
Third runner-up: 3 prizes and a bottle of laundry detergent.
Participation prize: draw a box from the special box of bonus xx.
From now on, registration is limited to the top 30, first come, first served. If the degree of customer participation is not satisfactory, we will arrange employees' families to participate, and all departments will carry out publicity and launch, only talking about brand name sponsors. (Fees are not calculated for the time being)
3. Members have surprises.
All women who apply for "xx" recharge cards on Mother's Day will receive a gift and enjoy discounts in department stores. (Top 50 only)
4, Thanksgiving Mother's Day, shopping free of charge.
On Mother's Day, customers who shop all over 58 yuan in the supermarket can participate in this activity. The lucky draw time is 1am, and the number of places is limited to see who is the luckiest. Retail power
Activity rules:
Eligible customers can get the chance to draw table tennis in the lottery box:
Customers can get the same amount of cash on the shopping receipt on the spot by touching the word "free" table tennis;
Customers who touch the word "50% off" table tennis can get a 50% discount on the shopping amount on the spot;
Customers who touch the word "30% off" table tennis can get a 30% discount on the shopping amount on the spot;
Customers who touch table tennis with the word "10% discount" can get a 10% discount on the shopping amount on the spot;
The discount amount will be refunded on the spot.
Fourth, commodity organizations.
The supermarket department organizes the sale of fresh and seasonal goods according to the needs of members' day activities, conducts Mother's Day marketing by organizing the following categories, and launches single product gratitude price, Mother's Day combination gratitude price, brand heart discount and special gift activities according to different brands.
Health care products for healthy foster mothers, green food, household articles, etc.
Fashion mom-clothing, jewelry, cosmetics, bags, shoes, etc.
DM publicity: 30 kinds of supermarkets and 4 kinds of department stores.
Photo time: May 6th.
Verb (abbreviation of verb) activity promotion
1, 86,000 DM sheets, 2 pages in total.
2. In-store broadcasting and publicity
3, the door leadership publicity
4. Draw a poster at the door
5, employee word-of-mouth publicity
Mother's Day Community Activity Plan 3 I. Theme of the activity
Make friends with mom on weekends.
Second, the background of the incident
Motherly love is the most selfless feeling in the world. The second Sunday in May is a great Mother's Day every year. On this special weekend, children who are usually busy can take time to go shopping with them, which not only expresses their love for their mother, but also makes them feel the young lifestyle.
Third, the activity time
xx.05. 10——xx.05. 12
Four. moving target
Through mother's day activities, enhance the image of shopping malls and expand sales.
Verb (abbreviation for verb) target audience
Mainly white-collar women, with high income, high education and advanced concepts.
Popularization of intransitive verbs
Mainly through print media and outdoor publicity,
1, print media: two-week publicity of Dahe Daily.
2. Outdoor: Hanging large publicity banners and posters outside the mall.
3. In order to accurately locate consumers, 20,000 exquisite mother's day brochures can be printed and distributed in the main busy streets.
4. Hold mother-daughter show on the same stage to attract the attention of local media and create news effect.
Seven. activity
During the activity, you can enjoy the following discounts when shopping at Dennis Department Store.
1 Anyone who brings his mother and daughter can not only get exquisite small gifts, but also enjoy a 40% discount on all goods.
Mothers and daughters who have lottery tickets (shopping over 5,000 yuan) will have two lucky draw opportunities.
The department store also held a PK show where mother and daughter performed on the same stage. Any talented mother and daughter can sign up, and the winner has a generous gift.
If mom can't come, as long as she is a member who buys goods, we can send them for free.
Eight. Activity budget
Newspaper: 5000
Outdoor: 3000
Brochure: 20xx
Total 10000 RMB.
Mother's Day Community Activity Plan 4 Activity Theme
Mom, I love you!
I-word duration
May xx 1 day —— May xx 13.
Activity purpose
By organizing a series of marketing activities during Mother's Day, it aims to further promote the traditional virtues of the Chinese nation and build a "bridge" for children to express their deep love for their mothers, repay their maternal love and soothe their kind hearts. At the same time, with the help of this marketing activity, we will further show the high-quality service of postal etiquette and express delivery (EMS) to the society, improve the popularity and reputation of business brands such as postal express delivery and postal etiquette, and achieve the purpose of cultivating potential users of EMS and postal etiquette among students, especially college students.
market positioning
The main development targets are working class and college students.
Working-class: There is a stable source of income, mainly providing flowers, gifts and "a letter to my mother" express delivery business;
Students at school (especially college students): They are quick to accept new things, and mainly provide the mail delivery service of "A Letter to Mom" in the province, which will be received before May 6 and delivered on Mother's Day on May 13.
Activity content
Speedpost service
1. "Letter to Mom" express mail service:
Specific contents: Receive and send it before May 6th, and deliver it on Mother's Day on May13rd, and provide users with 2 copies of special stationery for Mother's Day free of charge;
Price: Special stationery made by 8 yuan/Zhangsheng Postal Express Bureau (only in the province). Free delivery is confirmed as a poor student.
2. Mother's Day gift express service:
Specific content: it will be received and mailed before May 6th, and delivered on Mother's Day on May 13.
Price: If you add the word "(Mom)" to the recipient, you can enjoy a tariff discount of 30 per piece in the province within 4 kg.
The first is to create an atmosphere. In the first two weeks of Mother's Day, all bureaus should invite reporters to play up the atmosphere, hold a special talk show on Mother's Day with the news media, highlight the significance of Mother's Day, and call on all children to care for and sympathize with their mothers on Mother's Day.
The second is to hang banners and distribute leaflets. All bureaus should uniformly make banners, slogans and leaflets of "Mom, I love you", hang them in prominent positions in post offices and busy places, deliver them by express mail, and actively carry out publicity and public relations in campuses and military camps. At the same time, the "Mother's Day" postal etiquette flower gift delivery reservation service was launched; Organize personnel to choose residential areas, schools and other places for business promotion and introduction, and strive to publicize activities to all children as much as possible.
Third, the city (prefecture) bureau that has established the "185" customer service center should increase the corresponding business content in time and strengthen the service function of the customer service center for business development.
The fourth is to classify the objectives for publicity. For example, for students at school, we can use cooperation with student associations and groups to distribute leaflets and hang banners for publicity. The publicity emphasized the importance of "Mother's Day" and encouraged students to write a letter to their mother in person during the festival, send it to her in a special express envelope and convey greetings to her on time. For office workers, we should use the media, hang banners, leaflets and other ways to publicize, inspire them to use postal etiquette, and send care and blessings to their mothers during festivals.
Mother's Day Community Activities Plan 5 I. Theme:
Thanksgiving Mother's Day: Mom, you have worked hard!
Second, the purpose and significance of the activity:
Mother is the greatest name in the world; Motherly love is the most selfless emotion in the world. From childhood, we grew up carefree under the nourishment of maternal love. When we are injured, mother is the object we can confide in and rely on without scruple. Inheriting Chinese virtues-filial piety, deducing Chinese soul-love and writing Chinese virtues-spreading Chinese civilization and promoting community culture. Through a series of activities, enrich the cultural life of the community, pay attention to family ties, relive the growth process and be grateful for the great maternal love. Let community residents learn to be grateful and learn to care with heart. The "Glorious Mother" selection activity was carried out in the whole community, and a condolence activity was carried out on the eve of Mother's Day. I hope that through this activity, we can provide a platform for communication, exchange and learning, promote the harmonious communication between mother and child, and show the positive spirit of contemporary young people.
Third, the activity time:
9: 00 am on May 1 1
Fourth, object-oriented:
All the residents of the community
Verb (abbreviation of verb) activity promotion;
Posted on the publicity column of the community about the origin of Mother's Day and the silhouette of Mother's Day celebrations in various countries over the years.
Activity arrangement of intransitive verbs:
Xiaoxigou community neighborhood Committee
Seven. Activity plan:
Scheme 1: In the week of Mother's Day (that is, the second week of May), the community will launch an inspirational film about maternal love, and the community women's congress will do corresponding publicity work to mobilize community residents to actively participate in watching.
Scheme 2: Take each residents' group as the unit and each group leader as the person in charge, and select 1-2 "glorious mothers" from each group respectively. The selection methods are recommendation and secret ballot.
Option 3: On the eve of Mother's Day, in the community area, the theme is "Thanksgiving Mother's Day: Mom, you have worked hard!" Consolation activities. Visit and express condolences to the glorious mothers and outstanding mothers over 80 years old selected in the jurisdiction.
Scheme 4: Carry out a series of thanksgiving activities in the ninth middle school in the jurisdiction. Organize students to carry out the "Ten Ones" activities (i.e. cooking, washing clothes and washing feet for mother once; Write a letter or say a heartfelt word to your mother, perform a program, make a pot of tea, send a carnation, tell an interesting or meaningful story, and beat your back once; Take a walk with mom. )。
Scheme 5: Mobilize the students of No.9 Middle School to organize a blackboard newspaper with the theme of "Thanksgiving for Mother, Building Harmony" to promote the traditional filial piety culture.
Eight. Activities and initiatives:
1, continue to do a good job in the activities of "five good civilized families" and strengthen women's ideological and moral construction.
2. During Mother's Day, mobilize students to do practical things for their mothers and mobilize residents to do good things for their mothers, such as doing a physical examination for their mothers; Traveling with my mother; Help my mother solve a difficult problem in life, etc.
3. On the occasion of Mother's Day, carry out the activity of "striving to be a good mother, a good in-laws, a good wife, a good child, a good daughter-in-law, good sister-in-law and a good neighborhood", and advocate parental rearing, loving husband and wife, brotherly affection and caring for mother-in-law.
Mother's Day Community Activity Program 6 In order to enhance the visibility and reputation of the hotel and enhance the impression and memory of the target consumer groups on Mother's Day, the media packaged it with "family affection", calling on children to express their love and blessings to their parents, take advantage of the situation, strengthen family responsibilities, feed their mothers back and contribute filial piety. On the occasion of Mother's Day in May 12, the theme of "Thanksgiving for Mother, Eternal Motherly Love" was planned.
I. Purpose of the event
1, mother's day promotion plan to improve brand awareness;
2. Improve the purchase rate and consumption of target consumers in hotels;
3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.
Second, the activity time
Xx year x month x day (second weekend in May)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: grateful mother, eternal maternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)
Verb (abbreviation of verb) activity content
1, give carnation flowers: every lady who comes to the store for consumption on May X, xx, give 1 carnation. (When the guests register, they are assigned rooms by the front desk, after the guests are seated, they are assigned rooms by Chinatown Food City, and after the guests are seated, they are assigned rooms by the taste cafeteria, with mother's holiday greetings).
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.
3. Birthday wishes: Any lady whose birthday is on May X can get a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is xx yuan. Xx Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.