how to seize business opportunities for small catering

the catering industry has always been a hot entrepreneurial field. The appearance of brands such as "Tujia sesame seed cake" and "Babi steamed bread" makes people believe that in the catering industry, big hotels such as "Xiaonanguo" and "Meilinge" can make money, and small restaurants such as sesame seed cake shops and tea shops also have unlimited business opportunities.

For small entrepreneurs, some small restaurants can still prosper as long as they are on the right track. For example, breakfast shops, snack bars, drink bars, etc., although a bowl of noodles with a few yuan is less profitable than a big meal with a hundred yuan, it has a broad mass base and a large market space because it follows the civilian route and is close to the people's life and consumption level.

there are many business opportunities in the small catering market, and accurate positioning is the premise first. Catering industry is one of the most competitive industries. Entrepreneurs should grasp the principle of dislocation competition and seek management characteristics. First of all, we should identify the clients, and design the food varieties and arrange the dining environment according to their consumption habits, tastes and preferences, so as to establish business characteristics. In addition, the market positioning should be dynamic, and it should be adjusted in time according to market changes, constantly introducing new styles, new varieties, new services and new features.

the choice of store location plays a special role in the operation of restaurants. The size, location, occupation mode and cost of the store directly affect the target market, promotion strategy and commodity composition. Generally speaking, restaurants should be selected in shopping centers, downtown areas, business offices, large residential areas and other areas with high consumption concentration, and bus stations, subway stations and subway lines are also good choices.

To run the catering industry, we need a good marketing art, turn the best idea into a stunt, and try our best to achieve "no one has me, no one has me". From the situation of catering market this year, entrepreneurs should pay more attention to characteristic small catering, leisure catering and flavor snacks. Among them, small restaurants with special features have the greatest business opportunities, especially "local" dishes and local snacks. Often, local dishes or a local snack can be used as a fire shop.

Customers are always parents of food and clothing, especially some old customers. They can bring a good reputation and have a snowball effect, which makes the business of restaurants grow bigger and bigger. Therefore, providing customers with quality services, such as providing take-away and reservation services and extending business hours, can attract some old customers.