On a normal day, I want to order a takeaway. When I open the US delegation, I find that I can order a gift for Tanabata. It turns out that since August 3, 20 18, Meituan has joined forces with 77 brands, millions of platform merchants and many partners to create a "Meituan Qixi" covering more than 200 categories such as catering, hotels, travel, movies and takeout. For example, the official flagship store of Huaxi Zi opened quietly before Qixi Festival, and it was the first batch of stores in Beijing, Shanghai, Hangzhou and Chengdu of Meituan.

Tanabata, as a recognized "Valentine's Day in China", is closely related to the life service platform, and it is also a battleground for businesses. Meituan cooperates with various beauty brands to provide the fastest 30-minute delivery service for consumers looking forward to gifts. Beauty products can be delivered within an hour of placing an order. "Deliver the gift in one hour" is the advantage of Meituan. Since then, customers don't have to buy gifts on shopping apps such as Taobao a few days in advance, so they can deliver them by express delivery. Don't worry that your girlfriend (boyfriend) won't receive gifts on Tanabata.

In addition to flowers, well-known beauty brands such as Watsons and Sephora have also settled in the US group for takeaway. By searching for keywords, you can find the goods you want to place an order. Consumers can enjoy the fastest half-hour door-to-door delivery service of beauty and skin care products without leaving home, shopping or going to the shopping website, which meets the user's "fast and convenient" purchase demand. At present, beauty retail e-commerce has achieved city-wide coverage, allowing users to place orders even on holiday days and give their most precious thoughts to their loved ones in time.

Beauty brands have settled in Meituan takeaway, and through cooperation with Meituan takeaway, they can better serve young consumers. In addition, relying on the retail digitalization ability of Meituan takeaway, major brands can accelerate the digital transformation of their own brands and help them quickly lay out a brand-new track with unlimited potential. Meituan hopes to build a festival marketing IP belonging to Meituan brand through Tanabata marketing activities, as a one-stop life service platform for eating, drinking and having fun, to cultivate consumers' habits in different scenarios, and to create a Tanabata atmosphere with the help of the nodes promoted by Tanabata platform, so that consumers can firmly remember the cognition of "crossing Tanabata and attending Meituan", and give full play to the holiday potential at the high point of natural flow to further boost their business.

"Take-out to buy everything" is not only an increasingly urgent demand of users, but also a typical representative of online retail industry. Meituan said: "In the future, we will continue to explore in depth and continue to provide a better shopping experience while helping brands accelerate the digital retail process."