Bian Xiao believes that the star catering industry is controversial for the following reasons. The first aspect is that celebrities are famous and there are many celebrity fans, which makes the shops associated with stars have a lot of traffic. Generally speaking, when the traffic is large enough, there will be some objective and non-objective voices, so there will be great controversy. Although there are many celebrity fans, there are also a lot of black powder, and some black powder will deliberately make bad comments.
There are also some reasons because many stars are actually very busy at work, just to join a brand and earn some joining fees. For example, Michael Chen used to make a lot of money through Xianhe Village. In 2022, Chen Hezheng withdrew his capital from Xianhezhuang, which brought huge losses to many franchisees in Xianhezhuang, and so did Guan Xiaotong. It is precisely because many stars are not particularly familiar with their related enterprises, but only speak for them and invest in one.
Generally speaking, Bian Xiao thinks that the star catering industry is controversial, mainly because there are many star fans and a lot of star traffic, so it is inevitable to say that there is controversy, but there are many stars just to earn leeks for cutting fans. This behavior is very immoral.