1 culture: hangzhou dishes is one of the eight major cuisines in China. It has a long history and cultural heritage, but it is also bound by tradition and lacks innovation and change, so it is difficult to adapt to the tastes and needs of modern people. Hangzhou dishes pays attention to original flavor and light ingredients, but modern people's tastes tend to be heavy and spicy, and their acceptance of hangzhou dishes is not high.
History: Hangzhou was once the capital of the Southern Song Dynasty, with diverse and exquisite cuisines. However, with the historical changes, Hangzhou's status has declined, and its food culture has also been impacted and destroyed? . Many classic dishes in hangzhou dishes are gradually lost or simplified because of the high requirements on the quality of ingredients and cooking level.
3. Politics: The Hangzhou Municipal Government has not paid enough attention to and supported the gourmet culture, and has not formed a perfect system and mechanism to protect and inherit hangzhou dishes. Although some policies and measures have been introduced in recent years to formulate Hangzhou food standards and build gourmet brands, the effect remains to be seen.
Economically, Hangzhou is a fast-developing city, attracting a large number of foreign population and enterprises, introducing local catering culture and brands, and forming competition and conflict with local cuisine. Because of high cost, low profit and difficulty in standardization, it is difficult for hangzhou dishes to gain an advantage in the market.
The gourmet desert is not based on jokes, but plays a vital role in the development of the city. For example, Changsha once became a tourist golden city with its unique food culture such as milk tea, snacks and restaurants, which promoted the overall economy and image of the city.
Therefore, being in a gourmet desert city for a long time is unfriendly to the long-term development of the city and may have the following effects:
The negative effects of the gourmet desert on the city may be as follows:
-Affect the image and attractiveness of the city: Food is the business card of the city and the culture of the city. If a city is regarded as a gourmet desert, it may make people feel that the city lacks characteristics and charm and is not worth exploring and experiencing, thus affecting its popularity and goodwill.
-Affect the development of tourism and cultural industries: Food is an important part of tourism and an important carrier of culture. If a city is regarded as a gourmet desert, it may reduce the interest and satisfaction of tourists, reduce the income and benefits of tourism, and also affect the cultural communication and exchange of the city.
-Impact on the competitiveness of the local catering industry: The gourmet desert may mean that the level and quality of the local catering industry are not high, it is difficult to form its own characteristics and advantages, and it faces the impact and squeeze of foreign brands and cuisines, which leads to the limited development and shrinkage of the local catering industry.
It can be seen from the following aspects that the Hangzhou Municipal Government and the Bureau of Commerce attach great importance to and support the development and promotion of hangzhou dishes:
—— The Hangzhou Municipal Bureau of Commerce has formulated the standards of hangzhou dishes cuisine, encouraged relevant industry associations and hangzhou dishes Master Studio to participate in the formulation of the standards of cuisine, and encouraged relevant social organizations and enterprises to formulate hangzhou dishes group standards and enterprise standards.
—— Hangzhou Municipal Bureau of Commerce will give a one-time reward of no more than 6,543.8+0,000 yuan, 300,000 yuan, 200,000 yuan and 200,000 yuan to the units that take the lead in formulating international standards, national standards, industry standards and group standards of Hangzhou cuisine.
—— Hangzhou Municipal Bureau of Commerce strengthens the transformation of hangzhou dishes classic dishes into prefabricated dishes, and hangzhou dishes's innovative works into catering products, and encourages catering enterprises and food enterprises to intensify research and development and build a product matrix. For enterprises registered in Hangzhou, if the annual sales of Hangzhou vegetable products exceed 500 million yuan, 65.438+0 million yuan and 200 million yuan for the first time, they will be awarded no more than 250,000 yuan, 500,000 yuan and 65.438+0 million yuan respectively.
—— Hangzhou Municipal Bureau of Commerce will build strong IP such as green onion, Ding Sheng cake, spring rolls and Hangzhou steamed buns. To form a landmark of Hangzhou's special cuisine and create a new consumer brand that young people remember and want to share.
Taking the Asian Games as an opportunity, Hangzhou Municipal Bureau of Commerce sincerely invites friends at home and abroad to come to Hangzhou to watch the Asian Games and enjoy hangzhou dishes, and puts forward valuable suggestions for the high-quality development of hangzhou dishes.
I think the development of Hangzhou specialty snacks may need to be considered from the following aspects:
-Localization: The special snacks in Hangzhou should reflect the regional culture and flavor of Hangzhou, have certain connections and symbols with the history, scenery and folk customs of Hangzhou, and can show the charm and characteristics of Hangzhou, such as West Lake water shield soup, Longjing shrimp, sauced duck and so on.
-Innovation: Hangzhou's specialty snacks should also adapt to the tastes and needs of modern people, and make some innovations and improvements to increase the diversity and attractiveness of snacks, such as adding new ingredients, seasonings and practices. On the basis of the original snacks, or combined with foreign food elements, create some new snack brands and IP.
-Quality: Hangzhou's specialty snacks should also pay attention to quality and hygiene, improve the level and reputation of snacks, eliminate consumers' misunderstandings and prejudices, and increase consumers' trust and satisfaction, such as using high-quality ingredients, equipment and packaging. To ensure that snacks are fresh, delicious and safe.
-Strengthen the publicity and promotion of hangzhou dishes: use various media and platforms to show the charm and characteristics of hangzhou dishes, attract more locals and foreigners to taste hangzhou dishes, and form a good word-of-mouth effect.