first of all, we should understand that the development direction of online to offline is to integrate online and offline. Then, through O2O, what links can be solved in the catering industry to integrate online and offline?
take-out, delivery is the key
take-out is the most popular mode at this stage, and it is also the simplest mode to get started in catering O2O, but you need more extended functions if you want to be brilliant. Although the entry is the easiest, the requirements are not low. One of the most important points is the delivery link. Only by improving the delivery efficiency can the quality of take-away service be improved.
here, we can refer to the distribution function of piggy CMS AliPay O2O system, and use the popular mode of grabbing orders and the income statistics of the distributors, so as to promote the distributors to improve the delivery quality and better meet the high-quality requirements of consumers for delivery orders. Moreover, the order in the delivery process of Piglet CMS Lifepass O2O system is dynamically updated in real time, and merchants and fans can check the delivery status at any time.
Reservation, online waiting to reduce the loss of users
The take-away mode can be extended to the reservation mode, that is, online reservation of dining position. Such as choosing the meal time, the number of people to eat and the size of the table.
The O2O system of Piglet CMS Life Link has adapted to this function, and in details, it can realize humanized service features from dish specifications to labels. As long as the merchants reserve seats and prepare meals according to the reservation content of fans, they don't have to wait until the customers have arrived to start work, which leads to the decline of fans' experience and the lack of business preparation.
In-store consumption saves time and effort for merchants
In-store consumption pays more attention to details than online process, and the customer's dining experience directly determines whether they will spend again. Therefore, in the store consumption, in addition to the above queuing problems, there are more details to be solved. But it is precisely because offline operation pays great attention to details that it is the most energy-consuming link for businesses. Then you need O2O to help businesses solve this problem.
First of all, we can introduce the work stress of the clerk by ordering food online. This can be achieved through the piggy CMS Lifelink O2O system, which can support the clerk to order food through the platform PC and also support the PAD ordering food. PAD ordering can not only be ordered by the clerk, but also by the customer himself. For example, when the customer is waiting, he can order food in advance through PAD, which not only saves the time for ordering food, but also makes the customer have something to do and more expectations when waiting.
offline consumption is generally divided into traditional offline consumption and third-party offline consumption. Traditional offline consumption is done online from ordering to consumption, while offline third-party consumption generally refers to the order of cooperation between stores and multi-platforms, such as some group purchases.
therefore, in order to save the ordering time for offline consumption, the piggy CMS Lifelink O2O system can also set up a package combination for quick ordering. It is to set up a package grouping, combine multiple dishes, and mark the grouping name for the package, such as Piggy CMS 1, Merchant-operated Preferential Package 2, X Group 3, Baix Glutinous Rice 4, etc. Then, when fans buy packages or fans bought by a third party go offline for consumption, the clerk can quickly divide the packages directly according to the order information, and there is no need to order one by one.
cashier, smooth consumption experience is good
With the advent of the Internet age, more people tend to use online payment, such as Alipay, WeChat and other electronic wallets, so online to offline must satisfy customers' various consumption habits. Common ones are scanning code payment and platform payment. Or pay directly through the platform when taking out, making an appointment or ordering food online. As the basic function of catering transaction, cashier payment function can be achieved by most O2O platforms, but it is the best one that can completely unblock all cashier channels.
It is understood that if the payment channel is opened by the platform customers, the piggy O2O system can support the in-store consumption. No matter what payment channel the platform customers have opened, the piggy O2O can achieve smooth payment, which really makes the customer experience very good.
Multi-terminal, with multiple options
Multi-terminal is to provide convenience for merchants and customers. Some environments are more suitable for PC, and some environments are more suitable for WeChat. Under normal circumstances, the port should at least include PC, mobile and WeChat. The piglet CMS Lifelink O2O system provides four terminals, namely PC, mobile, WeChat and APP.
Marketing promotion takes a shortcut
The above functions are all basic functions of catering, but only the above functions are not enough for catering enterprises to achieve high sales and high profits. We must take marketing measures, that is to say, online to offline also needs to support businesses to carry out marketing activities.
marketing activities include two aspects, one is the maintenance of old customers, that is, the membership system. One is to attract new customers, that is, marketing promotion.
Take piggy CMS Life Connect O2O as an example:
In terms of member maintenance function, piggy O2O system supports one-card membership and integrated member management. Through the unified management of piggy O2O and piggy CMS, the multi-port membership card, the binding of physical card and electronic card, and the unification of online and offline, online and offline information can be ensured in terms of membership card system, membership information, membership card recharge and membership behavior.
in terms of preferential methods, piggy O2O system has platform coupons and merchant coupons, such as full discount, new user discount and other most popular preferential methods, and can also be combined with membership cards to exchange merchant points for coupons. Through the function of member maintenance, the customer's loyalty to the platform is established, so as to realize the repeated consumption of members.
In terms of merchant marketing mode, the group purchase module of piggy O2O system supports traditional group purchase, group purchase and group purchase. Piglet also has the most powerful measure to promote the whole people, that is, merchants share commissions with customers. After establishing a binding relationship, the sharee can get a certain percentage of commission rewards as long as he completes a transaction. Merchants can also connect to WIFI through customers, so that customers can become customers of WeChat official account and fans of the platform.
moreover, piggy O2O interfaces with many marketing applications of piggy CMS multi-user marketing system, including dozens of applications with marketing promotion attributes. At present, there are micro-auctions, micro-bargains, micro-crowdfunding, one-dollar winning, price-cutting auctions, big turntables, WeChat red envelopes, scratch cards, Jiugongge, lucky fruit machines, golden eggs, graphic voting, universal forms, micro greeting cards, micro game, micro-scenes, micro-research, discussion communities, eating moon cakes in the Mid-Autumn Festival, micro-power, micro-fundraising, cash cows, word-gathering games, and so on. Any marketing application will become a sharp weapon for businesses to carry out marketing activities.
from the summary of the above functions, online to offline, a catering industry, not only needs the support of basic catering functions, but also needs to make great efforts in customer detail experience. At the same time, being good at using the platform marketing activity function to carry out marketing promotion in a timely manner can help merchants improve the sales effect faster, which is the best shortcut for marketing in the catering industry.