How to open a coffee shop and site selection

A. First of all, the preparation of the store funds, this part of the rich and frugal, generally speaking, in Beijing to open an area of 200 square meters in the use of the coffee shop needs funds about 50 million yuan.

B. According to the characteristics of their core products selected customer base, the core product in most cases is often not the coffee itself, but, for example: porcelain, carpets, handicrafts; special meals; special events and other very attractive, competitive products; (This is like the principle of fishing, first of all, to choose the type of fish to be caught, and then prepare to fish the bait)

C. According to the customer base selected rent reasonable business location, that is, choose the right place, choose the right point, which is equivalent to find out where the fish, find a good fishing spot. To evaluate whether the rent is reasonable, focus on whether the effective customer flow is sufficient and whether the customer capture rate is high enough. First of all, figure out the average rent and staff wages and utilities for a day, such as daily rent of $600, wages and miscellaneous expenses of $400. According to the profit margin of 70%, the daily flow of water is about 1430 yuan can be flat, with a consumption of 20 yuan per person calculation, need to receive 72 people to reach break-even, according to the general coffee shop 10% customer capture rate calculation, the daily effective flow of people in the area must be more than 700 people, in order to be flat. If the effective flow of people is not enough, it proves that the rent is too high.

D. Sign a long-term transferable catering rental contract, generally 5 to 10 years, at least not less than 3 years;

E. Recruitment of trustworthy cafe manager, this person does not have to have done the management of food and beverage, but to have a certain degree of leadership and charisma, hard-working and conscientious;

F. To the Trade and Industry Bureau to apply for pre-approval of the name of the coffee shop Approved;

G. Begin to recruit key staff, such as store manager, bar, chef, cashier, foreman, artwork, etc., for them to apply for a health certificate;

H. Develop menus, wine list, rules and regulations, training, trial meals;

I. According to the meals to be made to draw up a list of equipment, equipment purchases accounted for about 30% of the total investment;

J. Signed equipment, raw materials suppliers, and the purchase of equipment and raw materials. . sign the equipment, raw materials supplier procurement contract;

K. According to the fire requirements of the design, decoration cafe (water, electricity, capacity), the construction period is generally 40 to 60 days.

This part of the cost is about 40% of the total investment

Extended reading coffee shop decoration design

L. In the cafe design, construction of the early stage of the beginning of the declaration of the Environmental Protection Agency for approval;

M. Construction of the middle of the application for approval of outdoor light box advertisement;

N. Construction of the late stage, installation of Kitchen equipment; apply for electrical safety inspection;

O. Late stage of renovation, apply for health license approval, and apply for epidemic prevention station inspection after the renovation is basically completed;

P. Store cleaning; .

Q. After obtaining the health permit to the Industrial and Commercial Bureau to obtain a business license;

R. Apply for tax registration;

S. Trial operation;

T. Reserve half a year's rent and unforeseen expenses, promotional costs, which accounted for about 30% of the total cost of the investment;

The above is the basic procedure for the opening of a coffee shop. However, different regions, different types of cafes, approval will be different. According to experience, site selection should try to avoid residential buildings, try not to choose an area of less than 80 square meters of business premises, should choose the water and sewage, power supply, ventilation, smoke exhaust as much as possible adequate premises. Because these factors will apply for a license for the future, expanding the business has a great impact.

Site selection site selection, site selection, site selection? The determination to step on the iron shoes to find a good location to open the right address, the success rate of the cafe reached 70%, the importance of visible site selection.

Site Selection

Site Selection, Site Selection, Site Selection? The determination to step on the iron shoes to find a good location

The opening address is selected correctly, the success rate of the cafe reached 70%, the importance of visible site selection. Now that you've decided to go for it, the next step is to identify the best location for your business and establish criteria for site selection.

Consumer Groups:

Cafe operations need to have a stable consumer groups, accept the idea of coffee 'crowd, students, cultural people, dining people, business people? Occupies a large proportion, to go and find ways to capture the hearts of these people. Circle a place that may become your place of business in the future and count the customers there, but not necessarily every passerby is a coffee consumer. Talk to nearby stores to find out what time of day the traffic is the heaviest, which days are busier and where the store's traffic is going, and analyze the customer profile of the better run businesses. Within a radius of two kilometers of consumers have the habit of drinking coffee, remember, not necessarily high income, high taste is your fixed customer base.

Visibility and Convenience:

The visibility of the cafe is very important, whether it is easy to park in front of the door, whether the traffic is convenient, whether the guests can see your store at first glance, these are the criteria for measuring a store, do not expect people to cross the road every time to turn a few corners to find your store, unless the coffee is really very good. Unless the coffee is really, really good and the customer is a knowledgeable person, but are there many of those people?

Competition:

If there isn't a coffee shop in the area, you should be careful, maybe you're the first one to eat it, or maybe people in the area don't know anything about coffee and don't drink it. It's not a bad thing to have some level of competition.

Location assessment:

The right place to open a cafe, you can filter from the following locations:

Retail stores, parks, conference centers, supermarkets, office buildings, bookstores, shopping malls, college campuses, airports, libraries, sports stadiums, movie theaters, art galleries, cafes, fast food restaurants?

It is also important to understand the permitting requirements for the operation room beforehand, including the operation area, the direction of the sewer, the number of faucets, the garbage disposal facilities, the food storage space, etc. This is done before you determine the location and renovate the premises. This is to determine the address and decoration before you have to consult a good, otherwise the health department to check, not up to standard to pay a huge price.

Cafes are easy to fall victim to the real estate bubble, when the housing agent highly recommended a new development of the ground floor to you, with the most attractive conditions to attract you to the low rent, to be particularly cautious. Although the rent accounts for more than half of your costs, but after the opening of the operation as soon as possible on track is what you are looking forward to, who do not want to make money. As you can see, the site selection or to be careful, can not figure a moment of cheap, became a landlord hired rent slave.

The location of the coffee shop is very important, so important that it can almost determine the survival of the business. On the location of the selection depends mainly on the following elements: A, space; B, floor; C, other: In addition to space and floor, there are some other factors will also affect the future store in the store's business is good or bad. For example, whether it is located in the dead center, corner, whether there are columns and so on.

Before opening a store, it is best to do some ? Best Store Location Selection? work, one of the most important work is to measure and analyze the effective flow of people. Professional site selection company's practice is to send employees with a stopwatch to the target place to measure the flow and target inquiries, which is difficult for ordinary investors, although there is a certain degree of operational difficulties, but in the vicinity of the site to do a general flow of people to visit and the necessary targeted inquiries or a must.

Generally speaking, a good store site have some **** the same characteristics, these characteristics are:

(1) city center

This area is generally also a commercial center, downtown, frequent commercial activities, business atmosphere is better. Such a store location is the so-called? The land of gold? For the coffee industry, the city center area of the popularity of the update is very fast, if the flow of goods is slow, the new product is not speed and attractiveness is not enough, it is possible to be eliminated by the market competition, which is the store opened in the center of the city's unfavorable side.

(2) high-density residential areas

Residential areas are more concentrated, high population density. In this type of area consumer levels are mixed, with people of all ages and social classes. As long as you don't sell poor quality products and outrageous prices, you will have a certain customer base.

(3) Conveniently located areas

Convenient transportation is the first condition for consumers to shop. It is generally said that if there is a bus station near the store, or customers walking time in 15 minutes store are worth considering the location.