Because the Mr. Rice brand is not currently open to franchising, individuals or businesses are not able to join the Mr. Rice family through franchising. This decision is due to the fact that the Mr. Rice brand holders are currently focused on expanding their own business and may consider opening up franchising at an appropriate time in the future.
Franchising is an important form of expansion that allows the brand to gain exposure and recognition in a wider market, while at the same time generating opportunities and revenue for franchisees.