1, the role of guidance

Sowing a concept, cultivate a behavior, so as to harvest a result; the soul of the revolution, to solve the problem of people's concepts, feelings, emotions, attitudes, to rely on corporate culture.

2, the role of cohesion

Sense of identity - cohesion, enhance the sense of belonging to the staff.

Departmental barriers-collaboration costs. Dismantle departmental barriers, reduce collaboration costs, integrate the enterprise as a unified coordinated whole, rely on corporate culture.

3, normative role

Corporate culture as a psychological constraint, can regulate behavior, and can replace part of the formal constraints.

4, the role of incentives

Can reduce the material incentives, the system to regulate the supervision of the high costs that must be paid to reduce management costs.

5, social impact

Corporate culture construction helps companies to become a good member of society, society and even the environment have a positive impact on the role.

Extended information:

I. Corporate Ethics

Corporate ethics refers to the sum of behavioral norms that regulate the relationship between this enterprise and other enterprises, between the enterprise and its customers, and between employees within the enterprise. It is from the point of view of ethical relations, with good and evil, public and private, honor and disgrace, honesty and hypocrisy and other moral categories as the standard to evaluate and regulate the enterprise.

Enterprise morality is different from legal norms and institutional norms, does not have that mandatory and binding force, but has a positive demonstration effect and a strong infectious force, when recognized and accepted by the people have the power of self-restraint. Therefore, it has a wider adaptability, is an important means of restraining the behavior of enterprises and workers.

The reason why China's long-established Tongrentang Pharmacy has flourished for more than 300 years is that it has integrated the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, and formed the professional ethics with industry characteristics, namely, "helping the world to nourish the body, striving for perfection, treating all customers equally".

Two, group consciousness

The group is the organization, group consciousness refers to the collective concept of the organization members. Group consciousness is an important psychological factor in the formation of internal cohesion.

The formation of corporate group consciousness so that each employee of the enterprise to their own work and behavior are regarded as an integral part of the realization of the enterprise's goals, so that they are proud of themselves as members of the enterprise, the enterprise's achievements to produce a sense of honor, so that the enterprise is regarded as their own interests **** the same body and belonging. As a result, they will work hard to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with the achievement of the enterprise's goals.

Baidu Encyclopedia-Corporate Culture